Online Brand Building
Direct response marketeers are obsessed with sales leads generation and direct responses often neglecting the value of brand building online
Brand Appetizers |
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Value
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Brand Salads |
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Give your brand a voice. Based on your research, determine what your audience wants to hear and what message you want to put forward. This will form the foundation for your brand’s voice. But in doing so, keep the following in mind:
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Brand Desserts |
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Build up your reputation online. Building your reputation online is similar to a networking breakfast, but it’s not as easy and it takes more time. First, it’s important to have a clearly defined strategy for reaching your audience. Next, you need to identify the tactics you’ll use in the process. For instance, be sure to leverage any existing offline partnerships you have in order to grow your reputation online. Doing so will not only help build links pointing back to your website, but it can also enhance your organic search presence. Overall, the more prevalent your brand becomes in the mind of your reputable peers, the stronger your reputation will grow online. |