Monitoring on Twitter/Facebook is easy.
We get automatic notifications when we are mentioned.
So we just need to log into Twitter/Facebook to know: #Easy.
But what if people are talking about your business in a forum you haven’t heard about?
Or suppose someone mentions your service in a blog?
Or someone talks about your company on Google+, but you’re not on Google+?
Imagine now, the powerful business insights you could have from a simple form of market research where the focus group was made up entirely of people already engaging with your business or already in your industry.
Sounds interesting right?
Well then, That is exactly the kind of business intelligence you can get when you have a social listening strategy in place to track, analyse, and respond to online conversations about your company and your industry.
Perhaps you think you’ve already got this done because you’re tracking online mentions, using Google alerts or similar?
Well, that might be a good starting point, but you really are missing a trick.
We will start with a definition to be clear about what social listening is exactly:
Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and any other ideas or themes that are relevant to your business.
Of course the next step is turning that data into effective and useful information which can then be acted on or used: from channel the customer journey through the sales funnel to creating a brand positioning strategy.
Over the next few blogs we will examine,
What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie
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As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland