Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing .
You know you should post something but are out of quality content ideas. What will my followers be interested in?
Indeed more urgent the need the harder it gets to find relevant social media marketing ideas.
As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet!
It helps fill that canvass and jump over that writers block!
What is good content for social media?
Ask relevant questions:
If you want to win friends and influence people, author Dale Carnegie suggests real interest in them.
Ask opinions and thoughts about relevant industry topics
Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?”
You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement.
Important dates and topical conversations
Looking blankly into space is not going to help your social media marketing content;
stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content.
Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal!
How do I create good social media postings?
Go for behind-the-scenes action.
Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too.
Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company
What specifically works best for you in social media marketing ?
As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
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