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Examine the current Social Media marketing tools
When entering a new environment the first thing soldiers are trained to do is to assess carefully the vantage points , and while as a marketing manager you might not be quite going to war the battlefield principles are the same: you will firstly examine the current situation before taking any immediate action, almost like a SWOT analysis of the companies overall digital marketing strategy: a social media marketing audit.
This audit will help you assess the current state of social media within the company and help shape the goals you set moving forward. The social media marketing audit should include:
An indispensable tool as you as you mould the company’s social media strategy and SEO services moving forward.