In this era of digital where data is the new gold, an essential part is the digital presence of your product/service. A wide range of industries are now focusing on their digital visibility, this helps them to reach more people and serve the last mile to the customers. They adapt different digital solutions to increase their reach among their audience. The market evolves and new strategies need to be implemented to keep up with the changes. With every digital footprint the user creates by searching, visiting, shopping or any mode of internet activities the search engines rank the websites according to the SEO performance.
In short SEO helps your site's visibility to the targeted customers, and the top ranking on SERP (Search engine page results) confirms the website's better content. These parameters give an edge to drive organic traffic to the website.
SEO has two components: On-page SEO and OFF-page SEO.
On-page refers to the elements on the website as content, keywords (associated with your business, industry, target audience etc.), and Meta description (text displayed under SERP).
Off-page is whatever we do, that is creating backlinks for the Social media presence of the brand, these can be Facebook, Google Business, Google Maps etc. We have to consider all the key elements and matrix for the SEO to be at top for better results of the website. SEO is a marathon not a sprint. In this blog we would consider a few tricks which we have tried and tested to get Organic Traffic for the website for our users. It increases website traffic, as well as shareable content among the targeted audience.
The following are the tips we need to focus for organic traffic:
1. Improving Existing Content
Everyone agrees the first draft cannot be used the same way improving the existing content helps us to fill the missing subtopics, helps us to rephrase our content which can hinder your page reach.
What we can do is pick some of your top ranking keywords using Content Gap Tools Search. This tool will display the sub topics which you are ranking lower, we advise you to fill up these topics in your website if they are related to your services.
2. Enhancing User Experience
The user experience across the site is an essential factor and cannot be neglected. The user interface to user experience engages the user to navigate more and makes a probable customer. The new element of customers using mobile raises to check the website experience on PC and mobile for a seamless interface. The user experience is related to how easily users can interact with your website. Some of the topics will help you to improve the UX in your website by using proper headings, making the content clear and clean, improving your site speed and clarity in your navigation labels.
3. Adding Internal Links
Internal links are backlinks starting with one page on your site then onto the next. They assist guests with exploring page to page, circulate 'connect authority' all through your site.Moreover, internal links give Google an idea of your website structure.
4. Content Audit
The content audit of the website helps you to evaluate content elements and information assets on all of a website. It can be done with various website builders plugins and reflects the content relevancy for the targeted audience.
5. Repurpose Blog
Another effective tip is repurpose your blog to a video post. The variety of people have different preferences to consume content; it can be a blog or a video.
How do we decide which blog we need to repurpose?
The best way is to access the blogs which got the most organic traffic and repurpose it into a video. Research on YouTube with most searched videos and repurpose the content in a video to maximize reach. We can embed videos to the blogs.
6. Use Social Media
An icing on the cake, use the power of social media to get the reach and create a trust, by publishing testimonials, product reviews and most importantly adding a human touch to your presence. It makes people relate to the brand that directly links to your website and its SEO rankings.
7. Optimize for Voice Search
In recent times voice search via tablet, phone, virtual assistant like Google Home, Amazon Echo have added another mode of online search for information. Android users use Google voice search and iPhone users rely on Siri. The voice search content is effective to generate more traffic. We need to add a long tail keyword to reflect the search items according to voice search. Another way to use effective voice search is collect the seo data and keywords and add a FAQ(Frequently asked questions) page. Try to group questions which people frequently ask. Read Google newly updated voice search quality guidelines for source of voice search.
These are the few tried tips for our clients and ensured to get organic traffic for our clients. For more relevant content and using social media as a tool for the SEO follow COSMOS and rely on us to increase your rankings and get organic growth for your business.
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