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In the last 18 months search engine marketing and SEO got married!
Not just in Kildare but just about everywhere in Ireland, the two are now so closely in intertwined there there is no separating the two, now if you thought that SEO was just some special trick to rank well in Google, you are years out of date.
Some SEOs experts and and traditional marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, just on digital channels and should be part of an integrated marketing communications.
Getting found in Google search results is more important than ever and as the top SEO company in Kildare and the leading Social media marketing company in Ireland we have experienced first hand the importance of integrating both the social media and seo into any campaign
Time to fix your promotion mix by adding search engine optimisation particularly local seo to that toolkit because appearing in search engine results is one of the most important method that can extend the reach of your company’s marketing efforts.
Why is SEO so important in Kildare, Ireland?
Looking at a keyword report from marketing intelligence platform SEMrush will give you and idea.
People in the Ireland search Google roughly 2,400 times each month for “seo company” If you offer SEO services in Dublin, then you want your website to appear in those search results.
SEO tools compare how much people are searching for specific words: and the numbers give you an idea for the amount of demand.
SEO research often reveals that thousands of people are checking Google for specific information that relate to your products, services and solutions to problems.
In the early- and mid-2000s, some SEO experts would stuff websites with keywords and links to manipulate Google’s early algorithm’s searches.
If you could scam Google, you could get a lot of website traffic quickly: it became known as Black techniques.
It worked for a short time until Google introduced its Panda algorithm and killed it off.
Technical SEO a brief explainer
Google sends out 'bots' that crawl websites. The bots read everything on the website and attempt to understand what the text, graphics, files and code all mean. Google then saves that information and can choose to display it later in search results for relevant keyword queries
Through items such as XML sitemaps and robots.txt files, SEO company Kildare www.cosmos.ie/ can help Google to find and crawl new and updated website pages as well as possible and if necessary block the search engine from accessing private pages that should not be displayed publicly.
There is more work to do on a html coding level.
Actual Kildare stores or Dublin businesses with a few branches can do local SEO to 'get found' in Google Maps.
Local Kildare Cake shops and e-commerce websites for example can put on 'rich snippets' to display product images, pricing, availability and reviews directly in search results.
So how do SEO & Social media get engaged ?
You see, social media tags can be used to show many different types of information in search engine results and social media shares.
As I spoke about at the social media conference in Dublin, Google sees how people and search engines are using a website. Company blogs can also get included in Google News. Mobile websites need to be optimised differently than desktop websites. Fast page-load time is vital.
There are many other technical SEO that a website needs to address.
Carrying out an SEO Audit and then optimising a website for SEO is stage one. Helping Google to crawl and understand a website generally leads to an initial and sustained boost in search engine traffic.
Today, Google is smart, the search engine is understanding and displaying a variety of information in different ways.
It's become 'search experience optimisation'.
It’s not only about ranking highly. It’s also about maximising your overall presence throughout Google: Google plus, YouTube, Blogs, Google maps, Google my business, twitter etc.
So as a top SEO company in Kildare and Social media marketing company in Dublin we can provide SEO audits and helps you build your presence in Google.
Here is our homepage so for seo results and social media marketing solutions reach out to us www.cosmos.ie/