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4/7/2021 0 Comments

Brief on Inbound Marketing and its Strategies

Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals.

Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel.

Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases.

In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:

Attracting strategies: This strategy is used to attract the target audience through content creation and development. Content Creation includes blog articles, content offers, and social media posts. Optimisation of the content with SEO strategy can also attract the target audience. An SEO strategy actually includes specific target keywords and phrases related to the products or services that you offer, or challenges you can solve for customers. This can help you to appear on the search engine results page for the consumers who are looking for this information and can bring the right audience to the business.
Engaging strategies: Engagement strategies include how you manage and handle sales calls. Its focus is on customer service. So, solution selling is more important than product selling. These strategies also explain how you provide value for your right fit customers.
Delighting strategies: These strategies are used to measure the customers satisfaction after they make a purchase. So, the team members should become advisors and experts in order to assist customers when needed. Chatbot and satisfaction surveys are one such example that can be used to get feedback and review ideas for improvement.

Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)

#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #inboundmarketing
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline

What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie

#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland

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3/19/2021 0 Comments

Google initiates “New Google” for small Irish businesses to #Shineonline

Google has welcomed its new form “Google for Small Business” in order to help small Irish businesses who lost their identity due to COVID 19. There was a huge impact on such businesses which are inactive on online markets. Google’s main objective is making the online tools available for everyone. So, they used the idea of #BUYIRISH term that has been popular in recent times as the customers turned towards online shopping. Hence being online can help many Irish businesses to acquire new customers and serve existing customers.

New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels.

It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year.

Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps.

For more Information on this discussion, you can visit Google for small business
Here is the google guide for more information.

pdf01-business-without-website-ie.pdf
File Size:	9524 kb
File Type:	pdf

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Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)

#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline

What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie

#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland

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3/9/2021 0 Comments

What’s SEO and SEM?

History

In the 1990s the web started to become popular and the first websites were being created. Consequently, there were also sites dedicated to finding other pages. This type of website was called a directory. Directories were poorly organized and searches resulted in an immense list of results, not always relevant. Then, the directories started to include search fields: it was enough to type the terms of interest to receive a list with links that contained the word. These tools have been developed and some of them are now extinct, such as Altavista. Nowadays, Google is the company that has developed the most in the search engine sector and is used for 98% of the world's population.

SEO

SEO, or Search Engine Optimization, are the pages and links that are naturally displayed on search engines like Google. The attributes that search engines use to present these results to users are:

• Keywords
• Domain authority
• Quality of content
• External and internal links
• Optimized images

Users trust Google's free results much more than paid results, so having a good position in search engines is a primary goal for many companies and for others this even ends up being the main goal.

SEM

SEM, or Search Engine Marketing, is the result of another digital marketing strategy. Sponsored links, as they are also known, work by choosing keywords strategically designed to be related to what users are looking for in Google. This is a tool where you invest a certain amount of money to have more visibility in the search engines and the links are displayed above the results of the organic search, regardless of the age of your web page or company. For companies looking for quick results, the sponsored links strategy is an excellent way to attract people and customers interested in your products or services, however it is temporary.

So, which one do you prefer? At Cosmos, one of our goals is to help your company improve the ranking in Google's search results; whatever is your objective; optimizing your website and creating relevant content for your business.

Do you want to know more about what we can do for your company?

Contact us and ask for help.

#seo #sem #paidadvertising #searchengineeoptimization #searchenginemarketing #digitalmarketing #keywords #digitalmarketing #cosmosshineonline #google

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