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INSIGHTS
CategoriesAll Digital Marketing GDPR Seo Social Media Marketing Website Design |
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Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals. Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel. Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases. In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:
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BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #inboundmarketing #socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
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 Google has welcomed its new form “Google for Small Business” in order to help small Irish businesses who lost their identity due to COVID 19. There was a huge impact on such businesses which are inactive on online markets. Google’s main objective is making the online tools available for everyone. So, they used the idea of #BUYIRISH term that has been popular in recent times as the customers turned towards online shopping. Hence being online can help many Irish businesses to acquire new customers and serve existing customers. New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels. It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year. Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps. For more Information on this discussion, you can visit Google for small business Here is the google guide for more information. 
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BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 3/9/2021 0 Comments What’s SEO and SEM?
 Last year was a precedent in the registration of .ie domains, a couple of weeks after the pandemic began and the lockdown occurred, many companies started to go online. According to .ie domain data, there was 29.8% registration increase in 2020 compared to the previous, finishing with 309,853 .ie domains at the end of 2020. What were the company's main reasons for going online?
Of the total .ie Domain registrations, 89.7% are from Republic of Ireland, 1.5% from Northern Ireland and 8.8% from abroad. A foreign company can have a .ie Domain, even though the company is not located in Ireland. They must prove a connection to Ireland and the owner’s registration must be traceable.  The top three Counties for.ie Domain registration in 2020:
The domains hosted in Ireland are shown in the chart below, with .ie the main Domain. It seems that businesses owners are realizing that having a .ie Domain makes a difference in SEO ranking.  After viewing this review, have you started thinking about going online? What’s holding you back?
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BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) .IE Domain Profile Report 2020 #onlinebusiness #onlinebusinesses #domainregistration #onlinemarketing #onlinestore #socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland  Facebook Business Suite for small Business and the help you need for your social media marketing strategy. Facebook is warning all EU customers about the messenger / messages campaigns changes that are taking place in 2021 due to new data protection and privacy regulation in Europe. Now, ‘ePrivacy Directive’ is being focused on digital communication and how users data is being used by businesses, specifically in how long the data is kept, and what data can be obtained by messaging tools.
As Facebook said “certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable.” As a result, Facebook has already changed some of the messenger / messages campaign features and stopped serving ads in Europe using those features. Some of them are:
These features are connecting with people who reach out to your business by message and have conversations with your Business. They are qualified and interested conversion customers, who will likely take the second step soon like making a purchase, getting your product, recommending your business, etc. With these features you used to reconnect, redirect and engage them into your advertisements, offers, etc... Now that you are unable to add them into your ads, it means a loss of potential buyers. This is just a small glimpse of how these new restrictions make it harder to target your customers in social media marketing, and more restrictions are coming soon. That's why, not only your campaigns and ads on social media need to be more accurate, committed to your goal, and more engaging. But also, you should prepare for these changes, be flexible in how you contact your customers and learn or get help on social media marketing strategy and how to target your ads to a specific audiences, always being one step ahead of the changes. Source: Facebook for Business: Some Messaging Campaigns and Performance Reporting Unavailable BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #facebookbusiness #socialmediamarketingstrategy #socialmediamarketingconsultant #facebookmarketing #socialmediamarketingmanager #socialmediamarketingstrategies #facebookadvertising #FacebookNews #facebook #facebookads #SocialMediaMarketingServices What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland Nowadays the internet is more important than ever, with everyone accessing the internet everywhere, and with customers searching on the web what they want before they even go into physical stores, or indeed vice versa. But how are we using social media? The majority of the Irish population are using the internet and most of them are using Social media. That represents 3.20 million active social media users or 66% of the population. Of those 74% are using Facebook on a daily basis, while 85% access the internet every day, on multiple devices.  The Top Social media websites by monthly traffic are YouTube, followed by Facebook and then Twitter.  One of the main channels is Facebook but not the only one. To choose what social media channel is the best for your business will depend on your target audience.  After having a look at these statistics, don't you think that it is important to have your business present on Social media?
Simply being on social media doesn't mean you are grabbing the attention of your customers, it may be that you are using the wrong social media channel, or simply because you are not using the content that interests your audience. A Social media strategy can help small businesses, and the right social media strategy for you will help in building a media channel that promotes the right content to engage your target audience. However, managing the right social media channel and content does not always translate into customers action. To achieve this you have to know what marketing tactics should be used on each social media channel to make an impact directly on your customer's journey. In the past marketing campaigns have failed not because they were bad or uncreative, but because they released their campaign at the wrong time or with the wrong marketing strategy. A Social Media Marketing strategy can help, not only to choose the right marketing strategies to post your content but also to organize the timing of posts. Now that you know the statistics and the importance of having a social media marketing strategy, what are you waiting for? Sources: BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) Digital 2020 Ireland (January 2020) v01 (slideshare.net) #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketingconsultant #SocialMediaMarketingServices #socialmediamarketingmanager #socialmediamarketingstrategies What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
4. In 2020, Social Media has become the primary source of news in Ireland. The trend over the last number of is the for people to get their news from their social media channels and less so TV and newspapers, #Covid-19 spread quickly and this, of course has had a dramatic increase in the number of social media users as social media became their primary news source. More and more people prefer to consume information especially news on the internet. According to Forbes, 70 percent of Internet users surveyed said that they hear about the latest news on #Coronavirus via social media before ever hearing about it on a news station. Many social media users will see the breaking stories on their feed and go to the news sites to learn more. The survey found a 57 percent increase in traffic to news sites referred to as social media. It is simply because the information, (or let's be honest, disinformation) is spread out so fast on social media. From one person to another and eventually the whole world knows about it. Facebook and Twitter have become the main source of news for a huge proportion of the planet. The moment something like #Covid19 happens, you can instantly see that the topic’s hashtag becomes trending. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. The next post is how these social media platforms can tackle this problem and how your business can make the most of this increased traffic on these platforms in order to get ahead using social media marketing techniques. “There is only one thing in life worse than being talked about, and that is not being talked about.” Oscar Wilde #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland. 2/4/2020 1 Comment 3. Social media marketing is going to focus further on AR technology & Virtual reality#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying .. The big hype in the industry is focused on Artificial intelligence and Virtual Reality. You probably have a good idea what AI is and but what is Augmented Reality or VR exactly? Let me have go at explaining it .. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. While there are certain similarities, virtual reality actually means developing a whole new world from zero:- a simulation of the real and the imagination. whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs. Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences. The famous platform which has implemented AR is #Snapchat. Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working on it, not to be outdone. This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology. The reason being it can drastically improve the engagement experience on social media. Hence of course, it is a powerful social media marketing tool for brand and businesses to increase their engagement with their customers. Some potential features of AR in the social media future:
As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland. |
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