1.Find out where people talk about the company and not just what is said
Rather than focusing on a few big social networks like Twitter and Facebook, cast a wide net with your social listening program. Don't just focus on the big boys of Social media, like Facebook or Twitter but also look at the horizon and all the Social Media marketing channels, Linked in for example or Snap-chat, or perhaps there are a lot more comments or interaction on Pinterest. Having a clear picture of where people are talking and how they differ on on the various Social media platforms will allow you to join the conversation more naturally and grow following organically rather than paid advertising, at least initially. 2. Take a leaf from the competitors! While you don't want to be a copycat or a 'me too' brand you can get a large insight into what works and what resonates with audiences by listening closely to what followers of competing brands think of your competitors social media activity. Let’s face it: it’s a lot less painful to learn a hard lesson by watching your competitors make a mistake than by making it yourself. Easier learn from your competitors past mistakes, just look at United airlines, or learn how Samsung bounced back from exploding batteries. Grab what you can from the competitors wins, but also learn from their mistakes and incorporate these into your own social media strategy. 3. Work internally: especially @internal communications. As you can see from our previous blogs on social media listening, it will provide a dearth of information: especially from customers direct posts(responded to promptly, of course), to ideas around interesting content, to new product ideas or even new uses of existing products or new features which your product or service might need. Share these insights internally with all of the team. Get their side and their inputs, as well as their questions which you might be able to glean from your social media listening activities. 4.Set your normality. Once you have established your social media listening you will get a good idea what is the normal or average level of activity about your social media marketing activity: conversations, engagement and so forth. When you have this level understood, you can go after the numbers, much like a runner who consistently tries to beat his personal best. Big changes in engagement or positive or negative sentiments are warnings that something has changed: Could the service department run out of parts, are logistics failing? but you need to understand the negative or positive to adapt and of course respond timely ( part of online crises management, see separate blog post coming soon! ) Don't forget to benchmark your figures against your main competitors to find where it is you fit in the social media ladder for your industry. 5. 'See' your data—and take action! Don't just view the figures, turn data into information by 'seeing' and identifying trends. Otherwise your just monitoring and not listening! Social media listening is not just about metrics but getting real life insights in to how the customers feels about your company. Take the time to analyse over time, don't base any action on a single comment or customer insight as it is the overall customer feelings and sentiment you wish to act upon. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
0 Comments
How to set up your social listening
With so many social media channels to monitor, you need quite a number of digital tools in your toolkit to help you with your social listening ear. Before you choose a particular tool and get down and dirty with the ins and outs of social media listening, you need to understand exactly what you are actually listening out for. The exact keywords and subjects you monitor will change and improve over time as you as you sharpen your listening skills: what type of language people use when they talk about your business and what kind of insights are most useful for the business. We have put together a list of important keywords and subject matter to listen to right from the start:
What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland  Why your business should care about social listening
To put it bluntly: if you don't care about social listening then your business strategy will be all over the place: You will be missing lots of actionable insights from the ground floor, or in this case the virtual shop floor. Why would you not listen to your customers? Business that give the deaf ear to feedback from customers, will quickly go to the wall. If you don't listen to you customers you don't care about them, and that is just bad business. Just ask Blackberry, who thought better than when customers wanted smart phones, on second thoughts better not ask them as they may not be too pleased! Here we list the ways social listening can benefit your business. 1. Free Market research and engaging your customers Think you know everything about your customers? Think again.. In their book, Turned On, Roger Dow and Susan Cook describe the Marriott research done to identify which guests intended to stay at the Marriott again. They divided guest stays into 3 groups A, B, and C. A = Nothing bad happened during their stay. B = Something bad happened, but Marriott fixed the problem. C = Something bad happened, but Marriott did not fix the problem. The percentage of these three groups that said they would return to stay at the Marriott were as follows: A = 89% B = 94% C = 69% This corroborated the TARP studies that showed that a broken relationship that is “fixed” creates a more loyal customer than one that was never broken. The more a company is able to fix what is wrong, the more they build a positive reputation. In a similar survey, customers reported that companies failing to listen to their needs was one of their top three customer service complaints. Social listening gives you important insight into what your customers expectations are and how well you’re delivering. It also highlights moments when reaching out is required to engage in conversations (positive or negative) that are happening about your brand, for example Ratings on Google for your business, Reviews on Facebook whether that customer is singing your praises, a customer service problem(which can be turned into an opportunity). 2. Identify Wins and Losses in Realtime. Which of your posts are getting the highest engagement combined with the most positive social reactions? If social reaction about your firm suddenly changes you can look into individual posts to get a sense of what you’ve done so well or indeed badly.. If you’ve got a hugely successful posting, take notes about elements of the campaign or strategy that you could carry forward and apply to future efforts. If things have gone wrong, review the social lessons that could prevent a similar problem in the future. And of course if a post has gone terribly wrong, pull the post altogether and apologise, put your hands up immediately without delay. This is good online crises management practice. 3. Find out how you compare to competitors. Not only will you be listening to your own customers but carefully listening what they are saying about competitors, this way you are getting real time information and gives you the time and space to respond to online threats and opportunities e.g. if the competition let their black Friday online start early, you can respond in real-time. It can be extraordinarily informative but sometimes quite humbling if they are talking negatively about your business compared to the competition. 4. Uncover pain points in your industry that you can be the first to address By monitoring and staying alert to keywords being used in your industry you can identify stress areas for customers or problems with existing services and with inforation feedback to the product development team areas to incorporate in future renderings of the service or product to improve customer experience for them. Or even you may find that customers are frustrated , and you already have a service which can address the issue, you need to tweek your next marketing campaign to raise awareness of a solution you already have available to them. 5. Leads that can develop into relationships. Don't do the hard sell when you see a potential customer with a query: but if you are able to point them in the right direction or offer some good advice, it establishes you as the' go to guy' for that issue and this is how relationship selling starts. 6. Identify Influencers Nielsen found that 83 percent of people trust online recommendations from friends and family, making recommendations from people we know and trust the most credible form of advertising in their study. Having an overview of the key people in your industry ( those with a lot of social media influence) means you are in an informed position to try and connect with them where possible. Ideally you find key brand advocates—people who already love your company/brand and are singing your praises on social media. Reward these where possible and you will be paid back tenfold. Next time : How to set up Social Media Listening What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Social media Listening
Monitoring on Twitter/Facebook is easy.
We get automatic notifications when we are mentioned. So we just need to log into Twitter/Facebook to know: #Easy. But what if people are talking about your business in a forum you haven’t heard about? Or suppose someone mentions your service in a blog? Or someone talks about your company on Google+, but you’re not on Google+? Imagine now, the powerful business insights you could have from a simple form of market research where the focus group was made up entirely of people already engaging with your business or already in your industry. Sounds interesting right? Well then, That is exactly the kind of business intelligence you can get when you have a social listening strategy in place to track, analyse, and respond to online conversations about your company and your industry. Perhaps you think you’ve already got this done because you’re tracking online mentions, using Google alerts or similar? Well, that might be a good starting point, but you really are missing a trick. We will start with a definition to be clear about what social listening is exactly: Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and any other ideas or themes that are relevant to your business. Of course the next step is turning that data into effective and useful information which can then be acted on or used: from channel the customer journey through the sales funnel to creating a brand positioning strategy. Over the next few blogs we will examine,
What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
What is Content Curation in Social Media marketing all about? We are curating content without even knowing about it. We’re sharing that odd Thejournal.ie article on Facebook or Google+ We’re quoting GAA tweets and making funny jokes and Memes on Twitter about Irish Rail. Content curation is essentially exploring the internet for postings and content that can be shared on your social media channels. It’s about discovery: finding original content and showing it to your social media followers in a way that’s organised and useful to them. The problem is, or should I say the opportunity lies, in having a Content curation strategy Strategy is a must in any marketing activity and content curation is no different: having a strategy means thinking about ultimately where you are leading your target audience. Content marketing vs. Content curation in a Social media marketing company. Content marketing is about getting postings out that helps strengthen your brand in some form or another. It could be blog posts, Vloging, or Snapchatting behind the scenes Stories. But it can become very difficult to constantly come up with new original and relevant content, whilst also doing the everyday marketing activities, and this is where Cosmos.ie & content curation comes in. We help you find material that stands out online: instead of constantly trying to create something new every month. Why should brands curate content with Cosmos.ie 1. It alleviates the time pressures to be Online All the time If you have plenty of time to spend online, all day, everyday posting and engaging on Social Media and thinking of fresh content, Good for you, most marketing & commercial personnel don't have time to keep the conversation going on social media. Cosmos.ie helps fill that gap. 2. We lessen the look at ‘me, me, me’ factor that switches people off following the Social Media channel of the business. When you are deeply involved in a business all the time, and talking specifically about it and not around it, it gets old real quick. At Cosmos.ie we follow the 80/20 Social media marketing rule: 80% Around the business and 20% self promotion eg 'Here is an interesting article about XXX and only 20% Self promotion. 3. Online networking opportunities Sharing curated content will help you make connections with Social Media Influencers in your industry. People think it is important to have thousands of followers, but it just isn't, it is more important to have the right followers who will share your curated content to the target audience which of course is much more valuable. It also sparks conversations with your social media audience in general. 4. Your business becomes seen as a leading light in the field. If you’re sharing postings about the latest trends and directions in your field, it shows that you’re ahead of the curve. 5. It of course helps Grow your business..using social media marketing If you are running a an eCommerce business say focused around tailored novelty socks and you are constantly curating content about novelty socks it of course helps grow your email list and define your brand and business online. So if you require help with social media marketing and SEO www.cosmos.ie Next Month : How to Curate Content Online & the importance of social listening. #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing . You know you should post something but are out of quality content ideas. What will my followers be interested in? Indeed more urgent the need the harder it gets to find relevant social media marketing ideas. As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet! It helps fill that canvass and jump over that writers block! What is good content for social media? Ask relevant questions: If you want to win friends and influence people, author Dale Carnegie suggests real interest in them. Ask opinions and thoughts about relevant industry topics Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?” You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement. Important dates and topical conversations Looking blankly into space is not going to help your social media marketing content; stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content. Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal! How do I create good social media postings? Go for behind-the-scenes action. Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too. Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company Hows about?
What specifically works best for you in social media marketing ? Comments below As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
What do you mean?
Good communication is about making sure your message is clear and easy to understand. Unfortunately, the use of jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on. I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them. Examples of overused jargon to avoid:
You won’t believe what happens next! If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious. Titles like this are tabloid trash. exaggeration is the official language of the Internet, Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid. Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:
What do you do again? Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:
These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.” Think carefully about your social media marketing to be taken seriously. Social media marketing content ideas to get you started . 
Mobile phones are everywhere! There are even waterproof versions for that odd dip in the Forty Foot...but the more that they integrate into every aspect of our lives the greater the way they change to the way we search, in the past you laboriously typed in what you were looking for carefully selecting what you thought were the correct keyword to find exactly what it is you were looking for.
But no longer: we simply ask out loud with conversational search and it is found, and this of course affects how we build and deliver websites and effects a significant amount of search engine optimisation work we do. Let's have a closer look at how voice search will change the digital landscape for Irish Businesses and impact their SEO strategies. We will also give some pointers on how to adapt your website to be more Voice Search friendly. Let’s get some learning in with the top Seo company in Ireland 3 Ways Voice Search Will change Search Engine OptimizationIn the majority of cases when we refer to voice search we mean mobile devices such as watches and phones or phablets. However it is incorrect to assume that voice based excludes all Laptops and PC’s, bear this in mind whilst we examine the impact of Voice search. 1. Questions will be phrased differently.You may be the type of person who runs a lot of search queries per day. This will often involve sitting down at the computer and typing keywords to find what you’re looking for. For example, if you were searching for a similar article to this one, you could type ‘voice interaction SEO’. It’s concise, and very likely to return exactly what you’re looking for. Perhaps you do a lot of querying which will involve sitting down and typing the keywords of whatever it is you are looking for eg. Social media marketing company Ireland. It is concise and succinct. Voice search will appear quite differently, voice searching will be phrased as a full search query. Taking an example to illustrate: Typed Search: Social media marketing company Ireland. Voice Search: What is the best social media marketing company in Ireland? Test it out now and see what the results are: Typed Search: 
It's simple right ? Get the list of the right key words and put them in some context, generate some blurb and Bob's your uncle your home page is SEO ready! It's one of the first things SEO consultants learn, find those keywords, Generate copy. Good to go! There is a lot more to homepage optimisation than that! What about Social Media platforms and how Google associates what your Social Media platforms are promulgating.. Many sites have keyword based branded names...even some of our clients, some have quite mundane keywords and there going to be up against companies who have digital marketing agencies working on their behalf with millions to spend on search marketing, keyword ranking and SEO. And this can be pose a significant challenge. This is not just theory but happens all the time in our experience Your homepage might be great but you find you are not getting even reaching page one of the SERPs(Search Engine Results Pages) if you’re up against big competition. Yoast recently suggested that it might be best not to even try to rank for a particular keyword on you homepage. We don't agree, we are not surrendering just yet, whilst we agree that it may be futile to try and rank you homepage on just one keyword, optimising for local keyword phrase is a genuine alternative solution. It is just taking a different tack. Giving up and failing to optimise your homepage will result in you losing out on a lot of high-quality traffic. So absolutely be keyword conscious on your homepage but local conscious too, use localisation and ensure Social media channels are associated with you homepage Don't devote all of your time trying to rank for just one keyword — your branded keyword. When you break it all down, the goal of your homepage should be to let Google know what the underlying focus and message of your site is and what type of product or service you’re offering. Now that we’ve gotten that of our chest and established some search engine optimisation logic, cover the usual essentials of creating an SEO friendly homepage. If you need help with these, get in touch www.cosmos.ie/lets-talk-social-media-marketing-solutions-dublin-kildare.html #seo #digitalmarketing #socialmediamarketing 
Social Media company Kildare
In the last 18 months search engine marketing and SEO got married!
Not just in Kildare but just about everywhere in Ireland, the two are now so closely in intertwined there there is no separating the two, now if you thought that SEO was just some special trick to rank well in Google, you are years out of date. Some SEOs experts and and traditional marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, just on digital channels and should be part of an integrated marketing communications. Getting found in Google search results is more important than ever and as the top SEO company in Kildare and the leading Social media marketing company in Ireland we have experienced first hand the importance of integrating both the social media and seo into any campaign Time to fix your promotion mix by adding search engine optimisation particularly local seo to that toolkit because appearing in search engine results is one of the most important method that can extend the reach of your company’s marketing efforts. Why is SEO so important in Kildare, Ireland? Looking at a keyword report from marketing intelligence platform SEMrush will give you and idea. People in the Ireland search Google roughly 2,400 times each month for “seo company” If you offer SEO services in Dublin, then you want your website to appear in those search results. SEO tools compare how much people are searching for specific words: and the numbers give you an idea for the amount of demand. SEO research often reveals that thousands of people are checking Google for specific information that relate to your products, services and solutions to problems. In the early- and mid-2000s, some SEO experts would stuff websites with keywords and links to manipulate Google’s early algorithm’s searches. If you could scam Google, you could get a lot of website traffic quickly: it became known as Black techniques. It worked for a short time until Google introduced its Panda algorithm and killed it off. Technical SEO a brief explainer Google sends out 'bots' that crawl websites. The bots read everything on the website and attempt to understand what the text, graphics, files and code all mean. Google then saves that information and can choose to display it later in search results for relevant keyword queries Through items such as XML sitemaps and robots.txt files, SEO company Kildare www.cosmos.ie/ can help Google to find and crawl new and updated website pages as well as possible and if necessary block the search engine from accessing private pages that should not be displayed publicly. There is more work to do on a html coding level. Actual Kildare stores or Dublin businesses with a few branches can do local SEO to 'get found' in Google Maps. Local Kildare Cake shops and e-commerce websites for example can put on 'rich snippets' to display product images, pricing, availability and reviews directly in search results. So how do SEO & Social media get engaged ? You see, social media tags can be used to show many different types of information in search engine results and social media shares. As I spoke about at the social media conference in Dublin, Google sees how people and search engines are using a website. Company blogs can also get included in Google News. Mobile websites need to be optimised differently than desktop websites. Fast page-load time is vital. There are many other technical SEO that a website needs to address. Carrying out an SEO Audit and then optimising a website for SEO is stage one. Helping Google to crawl and understand a website generally leads to an initial and sustained boost in search engine traffic. The reason? Today, Google is smart, the search engine is understanding and displaying a variety of information in different ways. It's become 'search experience optimisation'. It’s not only about ranking highly. It’s also about maximising your overall presence throughout Google: Google plus, YouTube, Blogs, Google maps, Google my business, twitter etc. So as a top SEO company in Kildare and Social media marketing company in Dublin we can provide SEO audits and helps you build your presence in Google. Here is our homepage so for seo results and social media marketing solutions reach out to us www.cosmos.ie/ |
Archives
December 2018
Categories
All
|
RSS Feed