|
INSIGHTS
CategoriesAll Digital Marketing GDPR Seo Social Media Marketing Website Design |
|
|
9/28/2021 0 Comments What is Google Digital Garage?This Digital Garage Certification, previously known as Google Digital Unlocked, consists of 106 online lectures separated into 26 sub-modules. The offered courses cover everything you need to know about search engine optimization and email marketing, as well as paid search, google display advertisements, unique content marketing, and dozens of other topics such as online strategy, e-commerce, google analytics, and social media. After finishing each module, you will be given the opportunity to take a test, which is compulsory. If you need to get to the end of the topic quickly, you can skip all of the modules and go straight to the final exam. This is particularly useful for those who are already familiar with digital marketing and only want certificates to improve their CV. You're ready to take the Google Digital Garage final test once you've completed all 106 lessons. If you pass, Google will issue you a certificate that is recognised all around the world. The main objective of this course is to drive as much business to Google as possible and to guarantee that product advertising is carried out using Adwords, as well as other marketing tools like Google Analytics, Google Keyword Planner, Google Global Market Finder, Google AdMob, and so on. Even so, you are the most advantaged here. You might wonder why. It's because Google Digital Garage Unlocked is an excellent resource for learning about digital marketing. The true goal of this free course is to assist small businesses and entrepreneurs who are looking for a low-cost approach to market themselves online. However, you will find it to be a useful and fundamental refresher course for yourself. You could rapidly go over the items whenever you want to double-check what you already know, and then if you prefer to take your time with the items, you can do so. After reading the above, you should expect to spend at least 6 hours completing this course and receiving your Google certificate. The best part is that the lessons are designed in such a way that you may log in anytime you have 15 or 20 minutes to spare and learn in small chunks at your own pace. It's definitely something you should promote to any of your friends or coworkers who are interested in learning more about digital marketing as a career option or who needs to brush up on their abilities. Are you still asking if Google’s Digital Garage is worth it? Well, If anyone wants to take the course, don't think twice about it; there's no need to second-guess yourself because there are only pros to doing so.Companies are increasingly in need of digital marketing expertise, and they are now employing digital marketers, with more vacancies expected in the near future. No one wants to be left behind. These are the jobs you get with a Google digital garages digital marketing certificate.
0 Comments
The refreshed LinkedIn Creator Mode is presently being rolled out all around the world. If you want to market your business on LinkedIn by creating a personal brand, then LinkedIn's new Creator Mode is for you! So, let's have a look at how LinkedIn Creator Mode functions. GET A LINKEDIN FOLLOW BUTTON FOR YOUR PROFILE! Your major profile button changes from "Connect" to "Follow," which is one of the most noticeable changes to your LinkedIn profile. People who only want to read your material in their newsfeed will no longer send you an invitation to connect. Don't worry, people can still approach you. When you have a default follow button, people will only have to take two more actions by clicking on the three dots... and then on Connect.  SHOW THE NUMBER OF FOLLOWERS ON YOUR LINKEDIN PROFILE LinkedIn will only show the amount of connections you have on your profile by default. Once you exceed 500 connections, the number will stop growing and will always remain 500+, either you have 520 or 10,000. There is no such limitation for LinkedIn followers. No matter how many followers you have, your follower count always displays the correct number. With LinkedIn Creator Mode, you can now display your follower count prominently at the top of your profile.  ON YOUR LINKEDIN PROFILE, SHARE YOUR FAVORITE TOPICS ABOUT WHICH YOU CREATE CONTENT.
With LinkedIn Creator mode enabled, you can now prominently display a list of up to five LinkedIn hashtags about which you create content on LinkedIn just below your LinkedIn headline. That's fantastic for a multitude of reasons! It enables visitors to your profile to instantly determine whether you are producing engaging articles on subjects that they are interested about. AND it allows LinkedIn's newsfeed algorithm to give LinkedIn Creators' articles a boost for those five hashtags! What a terrific idea! WHY SHOULD I USE THE LINKEDIN CREATOR MODE? APPEAR IN SEARCH AND DISCOVERY RESULTS You can now get your content to show in search and discovery results for other LinkedIn users by activating the LinkedIn Creator Mode. Allow it to sink in.LinkedIn is now enabling content writers to be discovered organically outside of their existing LinkedIn network. That means you'll be able to get your article in front of individuals who are interested in the topic of your post, even if you have no audience, connections, or followers, or if you're beginning from scratch, and you won't have to worry about becoming viral on LinkedIn. GROW A TARGETED AUDIENCE ON LINKEDIN BY GETTING MORE FOLLOWERS Turn on Creator Mode and publish content with your network that displays your knowledge and expertise, and you'll be able to quickly generate an engaged audience. By showcasing your top five topics and hashtags that you publish content about at the top of your LinkedIn profile, profile visitors will be able to immediately identify what your content is about, increasing the possibility that potential followers will click on your follow button. There is another opportunity to persuade individuals who aren't sure whether they want to follow you based on your top five articles. To put it another way, your profile's top components will be reordered when creator mode is enabled. The above element will be shifted down to make room for your most popular pinned articles and the new activities section. If you liked or commented on a post, it will no longer appear in your Activity feed. It will only show articles from you and other publishers that you have shared with your audience. This is indeed a clear change. You want people to connect with you and follow you on LinkedIn because they appreciate your content. There are no distractions in your activity stream since it features your own content. Visitors may easily view your most recent posts and decide they like the content and design. Furthermore, creator mode allows you to display your follower count beside your top five hashtags. This can help you to gain more followers since many people decide to follow someone based on social evidence, and what better proof of the value of your material than a respectable follower count? Want to learn more about the creator mode on Linkedin ? Go check how to turn on the creator mode. Read the blog and follow the steps to update your business profile. Follow the link given below and do share your comments with us. For more tips & tricks check our website https://www.cosmos.ie/ #cosmosshineonline #sba #sbamember #sallinsbusinessassociation #digitalmarketing #blog #tipsandtricks #seo #smallbusinessitsolutions #digitalmarketingstrategist #marketingtips #team #creatormode #linkedinupdate 6/30/2021 6 Comments SEO Tips to Gain Organic Traffic In this era of digital where data is the new gold, an essential part is the digital presence of your product/service. A wide range of industries are now focusing on their digital visibility, this helps them to reach more people and serve the last mile to the customers. They adapt different digital solutions to increase their reach among their audience. The market evolves and new strategies need to be implemented to keep up with the changes. With every digital footprint the user creates by searching, visiting, shopping or any mode of internet activities the search engines rank the websites according to the SEO performance.
In short SEO helps your site's visibility to the targeted customers, and the top ranking on SERP (Search engine page results) confirms the website's better content. These parameters give an edge to drive organic traffic to the website. SEO has two components: On-page SEO and OFF-page SEO. On-page refers to the elements on the website as content, keywords (associated with your business, industry, target audience etc.), and Meta description (text displayed under SERP). Off-page is whatever we do, that is creating backlinks for the Social media presence of the brand, these can be Facebook, Google Business, Google Maps etc. We have to consider all the key elements and matrix for the SEO to be at top for better results of the website. SEO is a marathon not a sprint. In this blog we would consider a few tricks which we have tried and tested to get Organic Traffic for the website for our users. It increases website traffic, as well as shareable content among the targeted audience. The following are the tips we need to focus for organic traffic: 1. Improving Existing Content Everyone agrees the first draft cannot be used the same way improving the existing content helps us to fill the missing subtopics, helps us to rephrase our content which can hinder your page reach. What we can do is pick some of your top ranking keywords using Content Gap Tools Search. This tool will display the sub topics which you are ranking lower, we advise you to fill up these topics in your website if they are related to your services. 2. Enhancing User Experience The user experience across the site is an essential factor and cannot be neglected. The user interface to user experience engages the user to navigate more and makes a probable customer. The new element of customers using mobile raises to check the website experience on PC and mobile for a seamless interface. The user experience is related to how easily users can interact with your website. Some of the topics will help you to improve the UX in your website by using proper headings, making the content clear and clean, improving your site speed and clarity in your navigation labels. 3. Adding Internal Links Internal links are backlinks starting with one page on your site then onto the next. They assist guests with exploring page to page, circulate 'connect authority' all through your site.Moreover, internal links give Google an idea of your website structure. 4. Content Audit The content audit of the website helps you to evaluate content elements and information assets on all of a website. It can be done with various website builders plugins and reflects the content relevancy for the targeted audience. 5. Repurpose Blog Another effective tip is repurpose your blog to a video post. The variety of people have different preferences to consume content; it can be a blog or a video. How do we decide which blog we need to repurpose? The best way is to access the blogs which got the most organic traffic and repurpose it into a video. Research on YouTube with most searched videos and repurpose the content in a video to maximize reach. We can embed videos to the blogs. 6. Use Social Media An icing on the cake, use the power of social media to get the reach and create a trust, by publishing testimonials, product reviews and most importantly adding a human touch to your presence. It makes people relate to the brand that directly links to your website and its SEO rankings. 7. Optimize for Voice Search In recent times voice search via tablet, phone, virtual assistant like Google Home, Amazon Echo have added another mode of online search for information. Android users use Google voice search and iPhone users rely on Siri. The voice search content is effective to generate more traffic. We need to add a long tail keyword to reflect the search items according to voice search. Another way to use effective voice search is collect the seo data and keywords and add a FAQ(Frequently asked questions) page. Try to group questions which people frequently ask. Read Google newly updated voice search quality guidelines for source of voice search. These are the few tried tips for our clients and ensured to get organic traffic for our clients. For more relevant content and using social media as a tool for the SEO follow COSMOS and rely on us to increase your rankings and get organic growth for your business. Sources: BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #seo #seotips #searchengineoptimization #searchengine #google #tipsandtricks #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
Universal Analytics refers to the previous generation of Google Analytics for measuring website traffic. If you set up Google Analytics for your website prior to October 14, 2020, you probably created a Universal Analytics property. What is Google Analytics 4?GA4, now being the default Google Analytics installation. Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different new version of Google Analytics which works on event-driven based models and also comes with a different set of reports. Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it's GA4 by default), it's still possible to create Universal Analytics properties. Why Should I use Google Analytics?Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. what they're looking for, and whether your business is addressing their needs. Overall it can be helpful in marketing strategies. business owners can set SMART objectives by increasing traffic to the website and to maintaining a high on-line presence in the industry. What should I care about Google Analytics as a beginner?
NUMBER OF SESSIONS & USERS In Google Analytics (GA), each visitor is initially referred to as a user, whereby a distinction is made between new users and returning visitors. In addition, each user who visits the website also generates a session. A single user can open several sessions, whereby the tracking of a session is terminated after 30 minutes of inactivity on the one hand and at midnight on the other. NEW AND RETURNING USERS As a rule, returning visitors already have an increased interest in the offered website content or brand and can, for example, be guided to the desired target actions with the help of dynamic, individualized content. BOUNCE RATE Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. A low bounce rate usually correlates with a higher average session duration and a higher number of pages viewed per session. GOAL CONVERSION RATE In online marketing, a conversion is the execution of a desired target action by a website visitor. In Google Analytics you can create a maximum of 20 conversion goals, or target actions. Detailed conversion tracking is the basis for in-depth analyses and sustainable optimization of website performance to achieve the defined business goals. AVERAGE TIME ON PAGE Google Analytics KPIs focus on the so-called "page tracking", i.e. the performance measurement of individual pages of a website. The time on page shows how long visitors have stayed on average on an individual page or URL. Like the bounce rate, it is a good indicator of the quality of the traffic on a page and reflects how well the visitor's needs are met. AVERAGE SESSION DURATION Average session duration = total session duration / total sessions. The average session duration and bounce rate are the standard metrics that you can use in GA to evaluate the quality of traffic. The comparison of the individual conversion goals also offers you even more detailed analysis options. How Does Google Analytics 4 Measure Users? Data gets into Universal Analytics from “cookie-based” tracking. HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user's session. A “session” just refers to the time you spend on a site. Cookies are created to identify you when you visit a new website. The measurement approach Universal Analytics is a session-based data model. In UA properties, Analytics groups data into sessions, and these sessions are the foundation of all reporting. During a session, Analytics collects and stores user interactions, such as pageviews, events, and eCommerce transactions, as hits. A single session can contain multiple hits, depending on how a user interacts with your website. Instead of tracking sessions, GA4 has an event-based data model. In GA4 properties, you can still see session data, but Analytics collects and stores user interactions with your website or app as events. Events provide insight on what’s happening in your website or app, such as pageviews, button clicks, user actions, or system events.
Should I upgrade to Google Analytics 4 GA4 reporting view provides a new set of metrics which can much more accurately track users engagement with your website/app than the pageviews and bounce rate metrics used before. While Universal Analytics is not going away anytime soon, Google Analytics 4 is the future of analytics so the sooner you can start learning the functionality and features, the better. Data continuity and reporting are important to your firm's success. Do you want to know how to start? |
|||||||||||||
 | During the pandemic we had an excellent experience. A professional golfer approached us with the goal of having his E- commerce website to spread the word about his knowledge and courses. Due to the Covid 19 restrictions, we did not meet him in person and everything was done online. |
Our approach
We helped him in the process of analysing his business, his objectives and his target audience. We worked with him to have a clear vision of how to show his business and promote it to his target audience.
After a brief analysis of his business vision, we helped him get a new logo design and we built his website www.golfcoach.ie . We also offered a half-day training by giving him the information needed to take charge of the website, as well as good tips to perform well with his blog.
After a brief analysis of his business vision, we helped him get a new logo design and we built his website www.golfcoach.ie . We also offered a half-day training by giving him the information needed to take charge of the website, as well as good tips to perform well with his blog.
Review
We would like to share with you his review of the process:
“Positive: Professionalism, Quality, Responsiveness, Value
Thank you Stephen and Lorena at the Cosmos team for building my website www.golfcoach.ie. After realizing that I really needed a more professional looking website with an e-commerce cart and great SEO, Stephen sent me a new website brief that got me thinking deeply about who my ideal customer was and refining my message to attract the best possible and most suitable clientele. There is a lot going on behind the scenes when a website is being built . The Cosmos team was very patient with me as I am a demanding customer and perfectionist. I highly recommend Cosmos for all their services . Thank you. Emmanuel Riblet Golf.”
“Positive: Professionalism, Quality, Responsiveness, Value
Thank you Stephen and Lorena at the Cosmos team for building my website www.golfcoach.ie. After realizing that I really needed a more professional looking website with an e-commerce cart and great SEO, Stephen sent me a new website brief that got me thinking deeply about who my ideal customer was and refining my message to attract the best possible and most suitable clientele. There is a lot going on behind the scenes when a website is being built . The Cosmos team was very patient with me as I am a demanding customer and perfectionist. I highly recommend Cosmos for all their services . Thank you. Emmanuel Riblet Golf.”
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#webdesign #WebTrafficAnalysis #webtraffic #webtraffic #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimization in Ireland.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#webdesign #WebTrafficAnalysis #webtraffic #webtraffic #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimization in Ireland.
Social media has become so important for the market that there is no way to carry out marketing, dissemination and relationship campaigns without their assistance. Knowing this, and in order to achieve satisfactory results with this resource, it is necessary to develop a plan aligned to your audience and define the targets you want to achieve.
Among the advantages of the social media we can highlight:
1. Traffic to the site
Websites are one of the main sales tools of companies and for it to work, there needs to be traffic and interest from social media users. Social media can be a gateway to the company's website and contribute to content strategies in a marketing funnel. You can insert links in your posts and profiles, and later generate leads.
By sharing your website's publications and information on social networks, you are able to attract multiple users generating traffic that can be converted into more sales.
Increased traffic to your site generates relevance and improves your organic positioning on search engines like Google.
2. Disclosure
The promotion of your brand on social networks is simpler and cheaper to do compared to traditional media, and can generate much more reach and effectiveness when it is targeted at a specific audience that give better ROI.
On Facebook, Instagram and LinkedIn, we can easily target ads, knowing the age, gender, location and even the interests of our followers.
3. Measurement
This is one of the most interesting advantages in social media: The power to measure campaigns and analyze return on investment (ROI).
Applications and websites have their own panels for analysis and Google Analytics can offer additional help in generating insights about the source of the audience, leads and conversions.
With this information you can analyze what really works and which campaigns do not generate the expected return, redirecting your efforts and resources as you understand how your audience thinks.
4. Engagement with customers
One of the goals of social networks is to generate a direct relationship with customers quickly and easily. When companies create social media profiles, they need to not only create posts, but also relate to customers through comments, likes and shares.
This generates engagement, which is the direct relationship between the company's page and its customers, who participate in debates and interact with your posts. Engagement with followers leads to increased audience and greater interest in your company. The more engagement in your publications, the greater the reach they take within social networks, reaching more people and making your brand relevant.
5. Customer satisfaction
Users use social media not only to report good things, but complaints as well. Customers want to feel well served and have a good experience with the brands they relate to.
In social networks, it is possible to identify, through comments, bad experiences and work to seek to satisfy customer demands.
This good service and attention on social networks is directly linked to the increase in customer satisfaction and we must keep in mind that a satisfied customer can be the best ambassador for your brand.
6. Prospecting for potential customers
People access the social medias to search for products and services, compare prices and choose the best places to buy, so today, the internet is one of the main channels to attract and win new customers, so we must create strategies to stand out among so many competitors.
It is not enough to offer the best conditions for purchase, it is also necessary to attract consumers through quality content that can generate interest in our audience. To achieve these goals, social media and blogs are very effective alternatives.
7. Optimization of SEO strategies
Visibility, reputation or engagement in social media are factors that indirectly help put you on the first page of Google search results.
One of the ways that social media can help is with faster indexing of your pages in search results. When a post is shared on any social platform, Google detects the existence of it more quickly.
Another way to improve your website's SEO has to do with gaining traffic. The number of visits a website receives is one of the ranking factors. If your company is getting a lot of hits from social media, this will be rewarded by Google and other search engines.
Now that you know more about the importance of increasing reach on social media.
Do you want to know how to put this into practice?
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
Among the advantages of the social media we can highlight:
1. Traffic to the site
Websites are one of the main sales tools of companies and for it to work, there needs to be traffic and interest from social media users. Social media can be a gateway to the company's website and contribute to content strategies in a marketing funnel. You can insert links in your posts and profiles, and later generate leads.
By sharing your website's publications and information on social networks, you are able to attract multiple users generating traffic that can be converted into more sales.
Increased traffic to your site generates relevance and improves your organic positioning on search engines like Google.
2. Disclosure
The promotion of your brand on social networks is simpler and cheaper to do compared to traditional media, and can generate much more reach and effectiveness when it is targeted at a specific audience that give better ROI.
On Facebook, Instagram and LinkedIn, we can easily target ads, knowing the age, gender, location and even the interests of our followers.
3. Measurement
This is one of the most interesting advantages in social media: The power to measure campaigns and analyze return on investment (ROI).
Applications and websites have their own panels for analysis and Google Analytics can offer additional help in generating insights about the source of the audience, leads and conversions.
With this information you can analyze what really works and which campaigns do not generate the expected return, redirecting your efforts and resources as you understand how your audience thinks.
4. Engagement with customers
One of the goals of social networks is to generate a direct relationship with customers quickly and easily. When companies create social media profiles, they need to not only create posts, but also relate to customers through comments, likes and shares.
This generates engagement, which is the direct relationship between the company's page and its customers, who participate in debates and interact with your posts. Engagement with followers leads to increased audience and greater interest in your company. The more engagement in your publications, the greater the reach they take within social networks, reaching more people and making your brand relevant.
5. Customer satisfaction
Users use social media not only to report good things, but complaints as well. Customers want to feel well served and have a good experience with the brands they relate to.
In social networks, it is possible to identify, through comments, bad experiences and work to seek to satisfy customer demands.
This good service and attention on social networks is directly linked to the increase in customer satisfaction and we must keep in mind that a satisfied customer can be the best ambassador for your brand.
6. Prospecting for potential customers
People access the social medias to search for products and services, compare prices and choose the best places to buy, so today, the internet is one of the main channels to attract and win new customers, so we must create strategies to stand out among so many competitors.
It is not enough to offer the best conditions for purchase, it is also necessary to attract consumers through quality content that can generate interest in our audience. To achieve these goals, social media and blogs are very effective alternatives.
7. Optimization of SEO strategies
Visibility, reputation or engagement in social media are factors that indirectly help put you on the first page of Google search results.
One of the ways that social media can help is with faster indexing of your pages in search results. When a post is shared on any social platform, Google detects the existence of it more quickly.
Another way to improve your website's SEO has to do with gaining traffic. The number of visits a website receives is one of the ranking factors. If your company is getting a lot of hits from social media, this will be rewarded by Google and other search engines.
Now that you know more about the importance of increasing reach on social media.
Do you want to know how to put this into practice?
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals.
Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel.
Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases.
In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:
Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel.
Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases.
In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:
- Attracting strategies: This strategy is used to attract the target audience through content creation and development. Content Creation includes blog articles, content offers, and social media posts. Optimisation of the content with SEO strategy can also attract the target audience. An SEO strategy actually includes specific target keywords and phrases related to the products or services that you offer, or challenges you can solve for customers. This can help you to appear on the search engine results page for the consumers who are looking for this information and can bring the right audience to the business.
- Engaging strategies: Engagement strategies include how you manage and handle sales calls. Its focus is on customer service. So, solution selling is more important than product selling. These strategies also explain how you provide value for your right fit customers.
- Delighting strategies: These strategies are used to measure the customers satisfaction after they make a purchase. So, the team members should become advisors and experts in order to assist customers when needed. Chatbot and satisfaction surveys are one such example that can be used to get feedback and review ideas for improvement.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #inboundmarketing
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline
What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie
#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #inboundmarketing
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline
What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie
#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
Google has welcomed its new form “Google for Small Business” in order to help small Irish businesses who lost their identity due to COVID 19. There was a huge impact on such businesses which are inactive on online markets. Google’s main objective is making the online tools available for everyone. So, they used the idea of #BUYIRISH term that has been popular in recent times as the customers turned towards online shopping. Hence being online can help many Irish businesses to acquire new customers and serve existing customers.
New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels.
It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year.
Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps.
For more Information on this discussion, you can visit Google for small business
Here is the google guide for more information.
New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels.
It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year.
Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps.
For more Information on this discussion, you can visit Google for small business
Here is the google guide for more information.
| pdf01-business-without-website-ie.pdf |
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline
What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie
#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore
#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline
What is the best social media marketing agency in Kildare?
So if you require help with social media marketing and SEO www.cosmos.ie
#socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
Find more...
May 2022
April 2022
March 2022
February 2022
January 2022
November 2021
October 2021
September 2021
August 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
April 2020
February 2020
December 2019
November 2019
October 2019
August 2019
July 2019
May 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
|
COSMOS.IE
Get In Touch Cosmos.ie House, One New Row, N Main St, Naas East, Naas, Co. Kildare, W91 WKV9 086 039 4795 
|