Local or Organic, do I have to choose?

If you’re unaccustomed to the SEO game, you'll think local SEO and organic SEO are similar. They’re not. SEO is a complicated field involving several interconnected layers. It drives nearly each selling and advertising activity your company engages in on-line, thus understanding the distinction between local and organic SEO can assist you optimise your current strategy for higher visibility and shopper engagement on-line.

Difference Between Local and Organic SEO

Organic SEO is an umbrella term that covers the standard SEO activities you’re used too, as well as making keyword driven content, utilising meta-descriptions, participating on social media platforms and with third party sites, earning links, etc. All of these activities are unpaid, and anyone who understands even the basics of SEO and has a website will use them. Organic SEO is an international approach to earning visibility on-line. It will embrace local ways, however it doesn’t have to.

On the other hand, local SEO solely involves activities that facilitate the movement of traffic towards a physical, geographical location – usually a brick and mortar store or a neighbourhood of business exclusivity: such as a motor park. How many times have you ever grabbed your phone to find restaurants or shops in your vicinity? If a business isn’t optimised for regional keywords, e.g. SEO company Kildare, it will lose its competitiveness. Any company that incorporates a physical location and needs to focus on a location-specific demographic ought to use local SEO to benefit the most on-line.