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First to clarify What are landing pages exactly? A landing page is the webpage a visitor lands on your website after clicking an ad (eg., Google ad or display ad).
Inexperienced/Digital SEO marketing staff oftentimes direct all of their Pay per click traffic to their homepage, but this is a big mistake. Specific landing pages tailored to different services/products or offers are essential to provide a quality experience for the visitor and driving sales with a targeted message that matches each visitors specific needs or wants.
Implement landing page best practices. What makes a really good landing page? How can you create fabulous landing pages? Ask yourself these questions to make it happen..
When building a Landing Page
1. What is the goal/purpose? Exactly what would visitors do upon reaching your landing page?
Would they buy something?
Fill out a contact form?
Sign up for a newsletter?
Download an ebook?
As a top seo company in Ireland we want them to contact us...
The first step for any strategy is determining goals. (You have to define what a conversions is before you can them)
2. Who are my competitors?
Whom am I competing against?
What has worked for them? Imitation is the sincerest form of flattery, so if your competitors are doing something that works, why not?
3. Who is the target audience? And what are their needs and wants? As simple as that sounds, – the better you understand your target, the more you can cater to their wants and needs. Unless you know who your ideal customers are, it will be very difficult to step into their shoes.
So get in your audience’s mindset as much as possible..
e.g Do they require social media outsourcing or simply SEO advice
4. How did they get to the landing page?
Look at changing the message depending on where the potential customers come from a different message for users who arrived at your landing page coming from Google vs. from Twitter or Facebook queries
Firms with specific landing pages (30+) can garner up to 7 times more leads than those with only a few, so there’s no denying their need.
Really you need a tailored landing page for each google ad group, admittedly this is a lot of work, but once you see the conversion rate in one ad group increase you can move onto the next...
Begin with one custom landing page per campaign, and take one piece at a time rather than trying to tackle the elephant close up in the room.
Cosmos is now one of the Top SEO advice companies in Ireland and provide social media marketing services to companies all over the country.