What is Google Analytics 4?
Google Analytics 4 is the new version of google analytics from the most recognisable search site which is: Google of course!
It is not like the Universal Analytics which are the reports you usually see online. Google Analytics 4 is compatible as a website, app, or a website and app together if you like to be sophisticated.
Along with being able to work on more types of properties, Google Analytics 4 can offer smarter insights to help people better understand how users interact with websites or apps, gather data, and be prepared for alterations to the online world like saying Goodbye to third party cookies.
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