It's simple right ?
Get the list of the right key words and put them in some context, generate some blurb and Bob's your uncle your home page is SEO ready!
It's one of the first things SEO consultants learn, find those keywords, Generate copy. Good to go!
There is a lot more to homepage optimisation than that!
What about Social Media platforms and how Google associates what your Social Media platforms are promulgating..
Many sites have keyword based branded names...even some of our clients, some have quite mundane keywords and there going to be up against companies who have digital marketing agencies working on their behalf with millions to spend on search marketing, keyword ranking and SEO.
And this can be pose a significant challenge.
This is not just theory but happens all the time in our experience
Your homepage might be great but you find you are not getting even reaching page one of the SERPs(Search Engine Results Pages) if you’re up against big competition.
Yoast recently suggested that it might be best not to even try to rank for a particular keyword on you homepage.
We don't agree, we are not surrendering just yet, whilst we agree that it may be futile to try and rank you homepage on just one keyword, optimising for local keyword phrase is a genuine alternative solution.
It is just taking a different tack.
Giving up and failing to optimise your homepage will result in you losing out on a lot of high-quality traffic.
So absolutely be keyword conscious on your homepage but local conscious too, use localisation and ensure Social media channels are associated with you homepage
Don't devote all of your time trying to rank for just one keyword — your branded keyword.
When you break it all down, the goal of your homepage should be to let Google know what the underlying focus and message of your site is and what type of product or service you’re offering.
Now that we’ve gotten that of our chest and established some search engine optimisation logic, cover the usual essentials of creating an SEO friendly homepage.
If you need help with these, get in touch www.cosmos.ie/lets-talk-social-media-marketing-solutions-dublin-kildare.html
#seo #digitalmarketing #socialmediamarketing