Over the next few weeks I will be looking at the key success factors for a fabulous landing page. A fantastic landing page for our clients helps them not only garner better SEO but helps them improve conversion rates, from those just browsing your website, to a lead, to an actual sale, or whatever your goal is. Before I go through the success factors over the next few postings/weeks remember that guidelines are exactly that and they of course, have exceptions. The way to be sure of what works for your audience and your market is to conduct tests A/B testing, or so forth. Having the right web analytics tool is vital to this: I recommend the most widely used Google analytics with of course conversion tracking added if you are using adword campaigns.
Either way you should be able to view data on bounce rates (the number of visitors who leave the page without visiting more pages) and conversion rates (the number of visitors who complete the intended outcome) for different sources (e.g. paid SEO company Kildare vs Local Kildare SEO vs online ads) as minimum. In an ideal world it should also enable you to complete A/B testing where different visitors are served different pages so differences in bounce and conversion rates can be checked:
Also remember that the suggestions are dependent on the users viewable area of screen. While many design for a minimum of 1064X768 or even 800 by 600, the latest data on screen resolutions shows that over 75% are now higher than 1024 by 768: So check your analytics!( and needless to say ensure mobile optimised!)
If browsers open a new window, from search results page, the new window may be smaller than full-screen.
So over the next few weeks sign up to get the latest landing page optimisation tips from our blog, and don't forget the best SEO company Kildare or top social media marketing company in Kildare use Cosmos.ie www.cosmos.ie
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