I came across a post on Social media recently being used by a large German automotive manufacturer praising and highlighting the marketing efforts of a Competitive brand..
Naturally enough it had me very curious..
Why would anyone be promoting a competitors product range on their Social media marketing pages?
So I delved in a little bit deeper to discover that they had left the entirety of the Social Media marketing efforts of their brand to a short term Intern, it happens frequently, the Marketing Director or Manager has neither the time, expertise or resources to manage all the social media channels, Facebook, Google+, Snapchat, Linked-in, etc to name but a few.
But is it wise to leave the brand in the hands of someone with little or no experience on Social Media?
In this particular case the post was quickly removed but not before it had spread like wild fire, to make matters worse the marketing manager had instinctively 'liked' the post, without carefully examining it thus spreading it across a much larger network.
For firms like this it would make much effective use of their resources to outsource their Social Media marketing and Social Media monitoring to companies who have lengthy experience in managing both inbound and outbound social media campaigns particular if time/resources are limited and they place high value on their online brand reputation.
The costs of carrying out such Social Media activities in house can be prohibitive. Often the firm does not wish to invest in the semi-fixed infrastructure needed or lacks the required expertise in house to do so. Developing the different skills and core competencies required diverts management and operating resources from their primary duties. This is where Cosmos.ie comes in. Once a campaign is designed we implement it for our clients. We work closely with our clients in the creation of the campaign's goals, scope, length, and costs to create as close a fit between the client needs and our capabilities.
We offer outsourced social media solutions to those companies who otherwise would not be able to invest time or resources specifically in Social Media.