Listen to your followers, industry chatter
Assuming the company that just recruited you has some social media marketing presence, one of the first things you’ll want to do in your new role is to simply listen to the industry chatter. Your new employers social media followers are your best source of information and inspiration.
When you start at a new firm, you may not know what kinds of content will hit with your followers or what drives online chat. Check your follower list. Click on profiles and see what’s being shared. See who regularly engages with your content and then examine what they’re posting.
This is a great way to learn qualitative information about not only your followers, but your customers, including: