Google has welcomed its new form “Google for Small Business” in order to help small Irish businesses who lost their identity due to COVID 19. There was a huge impact on such businesses which are inactive on online markets. Google’s main objective is making the online tools available for everyone. So, they used the idea of #BUYIRISH term that has been popular in recent times as the customers turned towards online shopping. Hence being online can help many Irish businesses to acquire new customers and serve existing customers.
New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels.
It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year.
Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps.
For more Information on this discussion, you can visit Google for small business
Here is the google guide for more information.
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