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Facebook is warning all EU customers about the messenger / messages campaigns changes that are taking place in 2021 due to new data protection and privacy regulation in Europe. Now, ‘ePrivacy Directive’ is being focused on digital communication and how users data is being used by businesses, specifically in how long the data is kept, and what data can be obtained by messaging tools.
As Facebook said “certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable.” As a result, Facebook has already changed some of the messenger / messages campaign features and stopped serving ads in Europe using those features. Some of them are:
These features are connecting with people who reach out to your business by message and have conversations with your Business. They are qualified and interested conversion customers, who will likely take the second step soon like making a purchase, getting your product, recommending your business, etc.
With these features you used to reconnect, redirect and engage them into your advertisements, offers, etc... Now that you are unable to add them into your ads, it means a loss of potential buyers.
This is just a small glimpse of how these new restrictions make it harder to target your customers in social media marketing, and more restrictions are coming soon.
That's why, not only your campaigns and ads on social media need to be more accurate, committed to your goal, and more engaging. But also, you should prepare for these changes, be flexible in how you contact your customers and learn or get help on social media marketing strategy and how to target your ads to a specific audiences, always being one step ahead of the changes.
Facebook for Business: Some Messaging Campaigns and Performance Reporting Unavailable
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