Don't use these in your Social media marketing..pretty please

What do you mean?

Good communication is about making sure your message is clear and easy to understand.
Unfortunately, the use of  jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on.
 I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them.

Examples of overused jargon to avoid:

• Viral: While this refers to the very real phenomenon where online content organically receives an extremely large amount of engagement across social media networks, social media managers and marketers have begun using the term “viral” to describe their content goals. Instead of saying that your goal is for your post to go “viral,” it’s better (and easier!) to establish measurable goals. eg we would like to hit 60 shares and 20 likes.
• Synergy: Simply referring to the interaction between two things that creates a better   result, “synergy” is a term that can often leave your audience scratching their head. It’s one of those terms that gets thrown around so often that it’s meaning has been lost.
• Optimise: This just means to make something as efficient as it can be through constant reworking, but the word ‘optimise’ has now become a catch-all for simply creating content.AVOID.
• Millennial: Used so commonly by marketers to “describe people born between the early 1980s and the early 2000s,” the term “millennial” has become meaningless. While it may be helpful when your brand is trying to connect with a more mature audience who are trying to understand a younger generation, no millennial will self-identify as such. When marketers use the word “millennial” as an all-encompassing descriptor, they are missing the mark when it comes to authentically targeting their social media content.

You won’t believe what happens next!

If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious.

Titles like this are tabloid trash.

exaggeration is the official language of the Internet,

Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid.

Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:

• Worst: While used in the same way as the above-mentioned “best,” saying “worst” has become a kind of way amongst young social media users to just describe something that’s bad. For example, if someone posts a photo on Instagram of a sandwich that didn’t come with the extra cheese that was paid for, it'll be tagged “WORST.” Because this has become a trendy and overly dramatic term to use on social media, using it may not be in your company's best interest.

 

• Need: Again, ask yourself if this is the best word to use in your social media content. Does somebody “absolutely need to see this,” when “this” is a video of a production line? Definitely debatable a kind of “boy who cried wolf” situation, and your audience members will catch on quickly.

 

• Only: While it’s tempting to declare your post is the “only guide to Social media marketing you need,” the truth is that there are other posts along the same lines out there. Using this kind of language you again give your audience a chance to challenge your claims, which discredits your work.

What do you do again?

Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:

• Social Media Ninja
• Marketing Rock Star
• Content Guru

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These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience.
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When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
Think carefully about your social media marketing to be taken seriously.

Social media marketing content ideas to get you started

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