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What do you mean?
Good communication is about making sure your message is clear and easy to understand.
Unfortunately, the use of jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on.
I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them.
Examples of overused jargon to avoid:
You won’t believe what happens next!
If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious.
Titles like this are tabloid trash.
exaggeration is the official language of the Internet,
Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid.
Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:
What do you do again?
Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:
These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience.
When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
Think carefully about your social media marketing to be taken seriously.
Social media marketing content ideas to get you started