Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential.
With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second!
So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way!
1. Create LinkedIn Company Page- its free!
Yes its Free.
If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you.
A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online.
As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels.
Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page.
2. Consider Content
Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn.
For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts.
It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity.
3. Post Regularly
It goes back to one of the Golden rules of social media marketing. BE CONSISTENT!
It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance.
Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it.
Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves.
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4. Right Content For The Right People
This goes hand in hand with number 3 because they’re closely intertwined with one another.
If you’re posting at the right time and the right number of times for maximum engagement, then that’s great!
However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click.
Experts say you only have 3 seconds to get your audiences attention.
Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn.
Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty
Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat.
While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place.
6. LinkedIn Groups
Locate already existing groups talking about your brand or industry and join them by taking part in the conversation.
Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.
Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves.
Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform.
Don’t miss out!
So if you require help with social media marketing and SEO www.cosmos.ie
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As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
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