What is Content Curation in Social Media marketing all about?
We are curating content without even knowing about it.
We’re sharing that odd Thejournal.ie article on Facebook or Google+ We’re quoting GAA tweets and making funny jokes and Memes on Twitter about Irish Rail.
Content curation is essentially exploring the internet for postings and content that can be shared on your social media channels.
It’s about discovery: finding original content and showing it to your social media followers in a way that’s organised and useful to them.
The problem is, or should I say the opportunity lies, in having a Content curation strategy
Strategy is a must in any marketing activity and content curation is no different:
having a strategy means thinking about ultimately where you are leading your target audience.
Content marketing vs. Content curation in a Social media marketing company.
Content marketing is about getting postings out that helps strengthen your brand in some form or another.
It could be blog posts, Vloging, or Snapchatting behind the scenes Stories.
But it can become very difficult to constantly come up with new original and relevant content, whilst also doing the everyday marketing activities, and this is where Cosmos.ie & content curation comes in.
We help you find material that stands out online: instead of constantly trying to create something new every month.
Why should brands curate content with Cosmos.ie
1. It alleviates the time pressures to be Online All the time
If you have plenty of time to spend online, all day, everyday posting and engaging on Social Media and thinking of fresh content, Good for you, most marketing & commercial personnel don't have time to keep the conversation going on social media. Cosmos.ie helps fill that gap.
2. We lessen the look at ‘me, me, me’ factor that switches people off following the Social Media channel of the business.
When you are deeply involved in a business all the time, and talking specifically about it and not around it, it gets old real quick. At Cosmos.ie we follow the 80/20 Social media marketing rule: 80% Around the business and 20% self promotion eg 'Here is an interesting article about XXX and only 20% Self promotion.
3. Online networking opportunities
Sharing curated content will help you make connections with Social Media Influencers in your industry. People think it is important to have thousands of followers, but it just isn't, it is more important to have the right followers who will share your curated content to the target audience which of course is much more valuable.
It also sparks conversations with your social media audience in general.
4. Your business becomes seen as a leading light in the field.
If you’re sharing postings about the latest trends and directions in your field, it shows that you’re ahead of the curve.
5. It of course helps Grow your business..using social media marketing
If you are running a an eCommerce business say focused around tailored novelty socks
and you are constantly curating content about novelty socks it of course helps grow your email list and define your brand and business online.
So if you require help with social media marketing and SEO www.cosmos.ie
Next Month : How to Curate Content Online & the importance of social listening.
#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing .
You know you should post something but are out of quality content ideas. What will my followers be interested in?
Indeed more urgent the need the harder it gets to find relevant social media marketing ideas.
As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet!
It helps fill that canvass and jump over that writers block!
What is good content for social media?
Ask relevant questions:
If you want to win friends and influence people, author Dale Carnegie suggests real interest in them.
Ask opinions and thoughts about relevant industry topics
Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?”
You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement.
Important dates and topical conversations
Looking blankly into space is not going to help your social media marketing content;
stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content.
Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal!
How do I create good social media postings?
Go for behind-the-scenes action.
Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too.
Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company
What specifically works best for you in social media marketing ?
As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
What do you mean?
Good communication is about making sure your message is clear and easy to understand.
Unfortunately, the use of jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on.
I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them.
Examples of overused jargon to avoid:
You won’t believe what happens next!
If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious.
Titles like this are tabloid trash.
exaggeration is the official language of the Internet,
Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid.
Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:
What do you do again?
Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:
These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience.
When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
Think carefully about your social media marketing to be taken seriously.
Social media marketing content ideas to get you started
Mobile phones are everywhere! There are even waterproof versions for that odd dip in the Forty Foot...but the more that they integrate into every aspect of our lives the greater the way they change to the way we search, in the past you laboriously typed in what you were looking for carefully selecting what you thought were the correct keyword to find exactly what it is you were looking for.
But no longer: we simply ask out loud with conversational search and it is found, and this of course affects how we build and deliver websites and effects a significant amount of search engine optimisation work we do.
Let's have a closer look at how voice search will change the digital landscape for Irish Businesses and impact their SEO strategies. We will also give some pointers on how to adapt your website to be more Voice Search friendly.
Let’s get some learning in with the top Seo company in Ireland
3 Ways Voice Search Will change Search Engine OptimizationIn the majority of cases when we refer to voice search we mean mobile devices such as watches and phones or phablets. However it is incorrect to assume that voice based excludes all Laptops and PC’s, bear this in mind whilst we examine the impact of Voice search.
1. Questions will be phrased differently.You may be the type of person who runs a lot of search queries per day. This will often involve sitting down at the computer and typing keywords to find what you’re looking for. For example, if you were searching for a similar article to this one, you could type ‘voice interaction SEO’. It’s concise, and very likely to return exactly what you’re looking for.
Perhaps you do a lot of querying which will involve sitting down and typing the keywords of whatever it is you are looking for eg. Social media marketing company Ireland. It is concise and succinct.
Voice search will appear quite differently, voice searching will be phrased as a full search query.
Taking an example to illustrate:
Typed Search: Social media marketing company Ireland.
Voice Search: What is the best social media marketing company in Ireland?
Test it out now and see what the results are:
In the last 18 months search engine marketing and SEO got married!
Not just in Kildare but just about everywhere in Ireland, the two are now so closely in intertwined there there is no separating the two, now if you thought that SEO was just some special trick to rank well in Google, you are years out of date.
Some SEOs experts and and traditional marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, just on digital channels and should be part of an integrated marketing communications.
Getting found in Google search results is more important than ever and as the top SEO company in Kildare and the leading Social media marketing company in Ireland we have experienced first hand the importance of integrating both the social media and seo into any campaign
Time to fix your promotion mix by adding search engine optimisation particularly local seo to that toolkit because appearing in search engine results is one of the most important method that can extend the reach of your company’s marketing efforts.
Why is SEO so important in Kildare, Ireland?
Looking at a keyword report from marketing intelligence platform SEMrush will give you and idea.
People in the Ireland search Google roughly 2,400 times each month for “seo company” If you offer SEO services in Dublin, then you want your website to appear in those search results.
SEO tools compare how much people are searching for specific words: and the numbers give you an idea for the amount of demand.
SEO research often reveals that thousands of people are checking Google for specific information that relate to your products, services and solutions to problems.
In the early- and mid-2000s, some SEO experts would stuff websites with keywords and links to manipulate Google’s early algorithm’s searches.
If you could scam Google, you could get a lot of website traffic quickly: it became known as Black techniques.
It worked for a short time until Google introduced its Panda algorithm and killed it off.
Technical SEO a brief explainer
Google sends out 'bots' that crawl websites. The bots read everything on the website and attempt to understand what the text, graphics, files and code all mean. Google then saves that information and can choose to display it later in search results for relevant keyword queries
Through items such as XML sitemaps and robots.txt files, SEO company Kildare www.cosmos.ie/ can help Google to find and crawl new and updated website pages as well as possible and if necessary block the search engine from accessing private pages that should not be displayed publicly.
There is more work to do on a html coding level.
Actual Kildare stores or Dublin businesses with a few branches can do local SEO to 'get found' in Google Maps.
Local Kildare Cake shops and e-commerce websites for example can put on 'rich snippets' to display product images, pricing, availability and reviews directly in search results.
So how do SEO & Social media get engaged ?
You see, social media tags can be used to show many different types of information in search engine results and social media shares.
As I spoke about at the social media conference in Dublin, Google sees how people and search engines are using a website. Company blogs can also get included in Google News. Mobile websites need to be optimised differently than desktop websites. Fast page-load time is vital.
There are many other technical SEO that a website needs to address.
Carrying out an SEO Audit and then optimising a website for SEO is stage one. Helping Google to crawl and understand a website generally leads to an initial and sustained boost in search engine traffic.
Today, Google is smart, the search engine is understanding and displaying a variety of information in different ways.
It's become 'search experience optimisation'.
It’s not only about ranking highly. It’s also about maximising your overall presence throughout Google: Google plus, YouTube, Blogs, Google maps, Google my business, twitter etc.
So as a top SEO company in Kildare and Social media marketing company in Dublin we can provide SEO audits and helps you build your presence in Google.
Here is our homepage so for seo results and social media marketing solutions reach out to us www.cosmos.ie/
First to clarify What are landing pages exactly? A landing page is the webpage a visitor lands on your website after clicking an ad (eg., Google ad or display ad).
Inexperienced/Digital SEO marketing staff oftentimes direct all of their Pay per click traffic to their homepage, but this is a big mistake. Specific landing pages tailored to different services/products or offers are essential to provide a quality experience for the visitor and driving sales with a targeted message that matches each visitors specific needs or wants.
Implement landing page best practices. What makes a really good landing page? How can you create fabulous landing pages? Ask yourself these questions to make it happen..
When building a Landing Page
1. What is the goal/purpose? Exactly what would visitors do upon reaching your landing page?
Would they buy something?
Fill out a contact form?
Sign up for a newsletter?
Download an ebook?
As a top seo company in Ireland we want them to contact us...
The first step for any strategy is determining goals. (You have to define what a conversions is before you can them)
2. Who are my competitors?
Whom am I competing against?
What has worked for them? Imitation is the sincerest form of flattery, so if your competitors are doing something that works, why not?
3. Who is the target audience? And what are their needs and wants? As simple as that sounds, – the better you understand your target, the more you can cater to their wants and needs. Unless you know who your ideal customers are, it will be very difficult to step into their shoes.
So get in your audience’s mindset as much as possible..
e.g Do they require social media outsourcing or simply SEO advice
4. How did they get to the landing page?
Look at changing the message depending on where the potential customers come from a different message for users who arrived at your landing page coming from Google vs. from Twitter or Facebook queries
Firms with specific landing pages (30+) can garner up to 7 times more leads than those with only a few, so there’s no denying their need.
Really you need a tailored landing page for each google ad group, admittedly this is a lot of work, but once you see the conversion rate in one ad group increase you can move onto the next...
Begin with one custom landing page per campaign, and take one piece at a time rather than trying to tackle the elephant close up in the room.
Cosmos is now one of the Top SEO advice companies in Ireland and provide social media marketing services to companies all over the country.
I came across a post on Social media recently being used by a large German automotive manufacturer praising and highlighting the marketing efforts of a Competitive brand..
Naturally enough it had me very curious..
Why would anyone be promoting a competitors product range on their Social media marketing pages?
So I delved in a little bit deeper to discover that they had left the entirety of the Social Media marketing efforts of their brand to a short term Intern, it happens frequently, the Marketing Director or Manager has neither the time, expertise or resources to manage all the social media channels, Facebook, Google+, Snapchat, Linked-in, etc to name but a few.
But is it wise to leave the brand in the hands of someone with little or no experience on Social Media?
In this particular case the post was quickly removed but not before it had spread like wild fire, to make matters worse the marketing manager had instinctively 'liked' the post, without carefully examining it thus spreading it across a much larger network.
For firms like this it would make much effective use of their resources to outsource their Social Media marketing and Social Media monitoring to companies who have lengthy experience in managing both inbound and outbound social media campaigns particular if time/resources are limited and they place high value on their online brand reputation.
The costs of carrying out such Social Media activities in house can be prohibitive. Often the firm does not wish to invest in the semi-fixed infrastructure needed or lacks the required expertise in house to do so. Developing the different skills and core competencies required diverts management and operating resources from their primary duties. This is where Cosmos.ie comes in. Once a campaign is designed we implement it for our clients. We work closely with our clients in the creation of the campaign's goals, scope, length, and costs to create as close a fit between the client needs and our capabilities.
We offer outsourced social media solutions to those companies who otherwise would not be able to invest time or resources specifically in Social Media.
Just as you thought you were up-to-speed on the latest SEO best practices, an algorithm changes or a new article has you questioning yourself. Familiar?
Without doubt the world of SEO is spinning faster and faster, and for every new strategy, an old one becomes redundant. As inbound marketers, and of course the best SEO company in Kildare or Dublin to boot it's our job to stay informed of these changes, while keeping our clients and followers up to date on the latest SEO techniques.
Today, successful award winning webdesign firms turn their attention to the overdue focus on quality content. Digital marketing and SEO services companies worldwide have halted their blind following of link building and keywords and re-prioritised for high quality content.
Our New CTA( Thats Call to Action for non-marketeers)
Is your web guy still focusing on keywords rather than topic clusters? How about meta tags and descriptions - has Google been treating them differently recently?
Take Hubspots 10 Question Quiz here blog.hubspot.com/marketing/fact-fiction-seo-quiz
Look back at the firms best performing content. You mayor may not be in charge of social media marketing content , but much of your job will be spent sharing it. If you have access, take a look at the business’ Google Analytics. See what content from the blog or website has performed the best in the last year. Then, pull your social media analytics. Identify the posts and messages that have engaged the audience the most, and compare the two. Certain posts might work from an SEO viewpoint but not for social media marketing purposes and vice versa. You want to identify the posts that perform well in both areas and focus in on these going forward. Don’t be afraid to share your findings with the SEO services team. You’re both probably working towards the same aim, and even if you’re not this type of coordination is mutually beneficial.
Looking at the best performing and most engaging social media content will also offer insight into what type of messaging sparks the interest of your audience. Look at the form of the Tweet or post , where is the image is it short or long and the language of the post did you use correct key words was it lighthearted or more serious in tone. Pull out the top 10 best-performing posts and put them in a document. You can refer to these later for inspiration.
Then, do the exact same thing with their worst performing content. You can learn just as much if not more from content that under-performs.
Of course: don't forget that the the finest blend of Social Media Marketing and SEO services in Kildare contact us here at www.cosmos.ie