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Linked in digital marketing
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential. With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second! So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way! 1. Create LinkedIn Company Page- its free! Yes its Free. If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you. A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online. As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels. Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page. 2. Consider Content Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn. For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts. It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity. 3. Post Regularly It goes back to one of the Golden rules of social media marketing. BE CONSISTENT! It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance. Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it. Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves. Social media marketing company near me www.cosmos.ie 4. Right Content For The Right People This goes hand in hand with number 3 because they’re closely intertwined with one another. If you’re posting at the right time and the right number of times for maximum engagement, then that’s great! However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click. Experts say you only have 3 seconds to get your audiences attention. Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn. Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat. While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place. 6. LinkedIn Groups Locate already existing groups talking about your brand or industry and join them by taking part in the conversation. Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves. Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform. Don’t miss out! So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager
We have all been there either the giving or taking end, but knowing how to handle a bad situation is the critical aspect of O.C.M. or Online Crisis Management.
NO matter how brilliant your business or service is, the likelihood is that at some point you will experience an unhappy customer despite your best efforts. In the age the age of social media marketing the pendulum of power has swung back in the customers favour and many know it. The reviews can have a hugely negative impact on your business even effecting your SEO ranking. Online reviews have the positive effects of improving SEO, promoting your business, encouraging customers of try your business and as we will have learnt from our previous blog post about social listening may even help owners understand what is wrong with their business. All great things. 92% of consumers now read online reviews, 40% of them form their opinion after reading just 1-3 reviews. That means a single bad review can really hurt your chances. So what are the key things to do in order to handle negative reviews on social media channels. What to do with a negative review? well good news is there are is really only three choices and ignoring them is not one! Apologise, if it's appropriate. Generally the customer simply wants to be heard: it can be annoying that they didn't mention it at the time of service and get it on the social media marketing channels for everyone to see instead. Remember this is the customer who honestly didn't believe they got the service or goods they were expecting, so firstly acknowledge that fact and apologise for their dissatisfaction. Admit your mistakes and make sure that you talk to the reviewer person-to-person (not like a corporation-to-person). Put your hands up and talk to them person to person where possible, acknowledge the review online first. Make it up to them if you can do so, a second experience or a replacement product. This tells the reader of the reviews that you take customer service very seriously and each customer is important. As a result you have reassured potential customers and made excellent customer service part of your brand identity online. Deal with inaccuracies If the review is riddled with inaccuracies and can best be described as “self-entitled” and “impossible to please”. You can take a cheekier response. If the review or comment is full of untruths or deceiving somehow don't be afraid to challenge this, the customer is not always right. (making absolutely sure of the facts beforehand) Play it coolly and humorously though, not when your angry and you may come across as hateful. For example, just take a good look at how the Moose cafe in Dublin, handles some of their negative reviews. Respond as the brand Even that response failed to reach the level of greatness provided by Doolin Hotel that took a cheeky response to a blistering review of its establishment on TripAdvisor. It called out the reviewer for lying about the price they paid, bad mouthing the employees, and complaining about the poor wi-fi. (Which, consequently, affects the entire area in that part of Ireland and isn’t something the business can control.) In the end, both small business owners came off as reasonable, supportive of their (unjustly) maligned employees, and responsible to their carefully cultivated brand identity. It was clear from the start that nothing would have satisfied the original posters of the negative reviews. But the superstar responses to those 1-star ratings got the small businesses more shares and more good publicity than they probably could have purchased. In summary Effective reputation management is good online crises management and needs to be part of your overall digital marketing strategy, activities and plan. Therefore, you absolutely have to know how to handle negative social media reviews. The best response to a negative review is whichever one will take the most sting out of the tail.. Aim to leave others who are looking at the dialogue objectively with an overall positive feeling about you, your company, and your brand identity. Admitting you’re wrong is best when you really are wrong. But sometimes you simply have to stick to your principles and explain why you couldn’t accommodate that particular guest’s desires. Other times, your best response is to accept that you can’t please everyone — and that’s okay. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany 
Top tips and tools from Social Media marketing agency Kildare
Now that you understand what social listening is, why you should implement it, and some of the key strategic points to consider, let’s look at some tools that can help.
After our most recent blog you should have a good insight into Social media marketing insight and the importance of social media listening. Now let see what tools are available to help you with your social media marketing and listening both free and paid versions. Hootsuite Hootsuite can be used to create social media streams that monitor conversations and keywords across multiple social networks. If you then see an opportunity to appeal to potential customers, or simply brand advocates, you can react accordingly or assign the responsibility to someone else in the social media management function. Hootsuite Insights Go further with sophisticated reports that allow you to monitor more than 25 social networks as well as news sites, blogs, forums, and other online spaces where people interact—and get real-time updates on unusual spikes or drops in activity. You can even track sentiment broken down by location, language, and gender. Talkwalker Talkwalker offers sophisticated listening and analytics capabilities covering over 150 million sources including blogs, forums, videos, news, review sites, and social networks. Putting Talkwalker with Hootsuite allows business to define and categorise the conversations that matter using filters so they can make the right decision on how to appeal to customers. Synthesio will allow you to monitor conversations on very specific topics within different audiences. Synthesio can tag mentions by language, location, demographics, sentiment, and influence, and the reports produced include a social reputation score. Very useful for comparison to competitors and to have a benchmark to work off. ReviewTrackers Social media networks are not the only place your business or brand is been spoken about. This is where review trackers can help as it makes it alot easier and less time consuming to find and respond to reviews from foursquare to Google reviews,TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps, and so many others. It integrates easily with Hoootsuite and other tools meaning you can spot emerging issues ( think online crises management) or likewise, discover exceptionally positive reviews to be shared across other platforms. Audiense A simpler tool to help Identify key audiences, monitor and evaluate social conversations by segment and then run reports providing information about how each audience is reporting online, as well as how they think (about your company) and behave. Brandwatch Track conversations on blogs, forums, social networks, and more, including sentiment and feelings of all mentions. Mentionlytics Track mentions, keywords, and phrases in multiple languages and most importantly potential influencers across social networks and other online sources, that you can then use to your advantage. Don't forget Google alerts is free and simply to use, simply input the terms you wish to be alerted for and whether you wish to receive weekly or daily alerts for the search terms. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
How to set up your social listening
With so many social media channels to monitor, you need quite a number of digital tools in your toolkit to help you with your social listening ear. Before you choose a particular tool and get down and dirty with the ins and outs of social media listening, you need to understand exactly what you are actually listening out for. The exact keywords and subjects you monitor will change and improve over time as you as you sharpen your listening skills: what type of language people use when they talk about your business and what kind of insights are most useful for the business. We have put together a list of important keywords and subject matter to listen to right from the start:
What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland  Why your business should care about social listening
To put it bluntly: if you don't care about social listening then your business strategy will be all over the place: You will be missing lots of actionable insights from the ground floor, or in this case the virtual shop floor. Why would you not listen to your customers? Business that give the deaf ear to feedback from customers, will quickly go to the wall. If you don't listen to you customers you don't care about them, and that is just bad business. Just ask Blackberry, who thought better than when customers wanted smart phones, on second thoughts better not ask them as they may not be too pleased! Here we list the ways social listening can benefit your business. 1. Free Market research and engaging your customers Think you know everything about your customers? Think again.. In their book, Turned On, Roger Dow and Susan Cook describe the Marriott research done to identify which guests intended to stay at the Marriott again. They divided guest stays into 3 groups A, B, and C. A = Nothing bad happened during their stay. B = Something bad happened, but Marriott fixed the problem. C = Something bad happened, but Marriott did not fix the problem. The percentage of these three groups that said they would return to stay at the Marriott were as follows: A = 89% B = 94% C = 69% This corroborated the TARP studies that showed that a broken relationship that is “fixed” creates a more loyal customer than one that was never broken. The more a company is able to fix what is wrong, the more they build a positive reputation. In a similar survey, customers reported that companies failing to listen to their needs was one of their top three customer service complaints. Social listening gives you important insight into what your customers expectations are and how well you’re delivering. It also highlights moments when reaching out is required to engage in conversations (positive or negative) that are happening about your brand, for example Ratings on Google for your business, Reviews on Facebook whether that customer is singing your praises, a customer service problem(which can be turned into an opportunity). 2. Identify Wins and Losses in Realtime. Which of your posts are getting the highest engagement combined with the most positive social reactions? If social reaction about your firm suddenly changes you can look into individual posts to get a sense of what you’ve done so well or indeed badly.. If you’ve got a hugely successful posting, take notes about elements of the campaign or strategy that you could carry forward and apply to future efforts. If things have gone wrong, review the social lessons that could prevent a similar problem in the future. And of course if a post has gone terribly wrong, pull the post altogether and apologise, put your hands up immediately without delay. This is good online crises management practice. 3. Find out how you compare to competitors. Not only will you be listening to your own customers but carefully listening what they are saying about competitors, this way you are getting real time information and gives you the time and space to respond to online threats and opportunities e.g. if the competition let their black Friday online start early, you can respond in real-time. It can be extraordinarily informative but sometimes quite humbling if they are talking negatively about your business compared to the competition. 4. Uncover pain points in your industry that you can be the first to address By monitoring and staying alert to keywords being used in your industry you can identify stress areas for customers or problems with existing services and with inforation feedback to the product development team areas to incorporate in future renderings of the service or product to improve customer experience for them. Or even you may find that customers are frustrated , and you already have a service which can address the issue, you need to tweek your next marketing campaign to raise awareness of a solution you already have available to them. 5. Leads that can develop into relationships. Don't do the hard sell when you see a potential customer with a query: but if you are able to point them in the right direction or offer some good advice, it establishes you as the' go to guy' for that issue and this is how relationship selling starts. 6. Identify Influencers Nielsen found that 83 percent of people trust online recommendations from friends and family, making recommendations from people we know and trust the most credible form of advertising in their study. Having an overview of the key people in your industry ( those with a lot of social media influence) means you are in an informed position to try and connect with them where possible. Ideally you find key brand advocates—people who already love your company/brand and are singing your praises on social media. Reward these where possible and you will be paid back tenfold. Next time : How to set up Social Media Listening What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
What is Content Curation in Social Media marketing all about? We are curating content without even knowing about it. We’re sharing that odd Thejournal.ie article on Facebook or Google+ We’re quoting GAA tweets and making funny jokes and Memes on Twitter about Irish Rail. Content curation is essentially exploring the internet for postings and content that can be shared on your social media channels. It’s about discovery: finding original content and showing it to your social media followers in a way that’s organised and useful to them. The problem is, or should I say the opportunity lies, in having a Content curation strategy Strategy is a must in any marketing activity and content curation is no different: having a strategy means thinking about ultimately where you are leading your target audience. Content marketing vs. Content curation in a Social media marketing company. Content marketing is about getting postings out that helps strengthen your brand in some form or another. It could be blog posts, Vloging, or Snapchatting behind the scenes Stories. But it can become very difficult to constantly come up with new original and relevant content, whilst also doing the everyday marketing activities, and this is where Cosmos.ie & content curation comes in. We help you find material that stands out online: instead of constantly trying to create something new every month. Why should brands curate content with Cosmos.ie 1. It alleviates the time pressures to be Online All the time If you have plenty of time to spend online, all day, everyday posting and engaging on Social Media and thinking of fresh content, Good for you, most marketing & commercial personnel don't have time to keep the conversation going on social media. Cosmos.ie helps fill that gap. 2. We lessen the look at ‘me, me, me’ factor that switches people off following the Social Media channel of the business. When you are deeply involved in a business all the time, and talking specifically about it and not around it, it gets old real quick. At Cosmos.ie we follow the 80/20 Social media marketing rule: 80% Around the business and 20% self promotion eg 'Here is an interesting article about XXX and only 20% Self promotion. 3. Online networking opportunities Sharing curated content will help you make connections with Social Media Influencers in your industry. People think it is important to have thousands of followers, but it just isn't, it is more important to have the right followers who will share your curated content to the target audience which of course is much more valuable. It also sparks conversations with your social media audience in general. 4. Your business becomes seen as a leading light in the field. If you’re sharing postings about the latest trends and directions in your field, it shows that you’re ahead of the curve. 5. It of course helps Grow your business..using social media marketing If you are running a an eCommerce business say focused around tailored novelty socks and you are constantly curating content about novelty socks it of course helps grow your email list and define your brand and business online. So if you require help with social media marketing and SEO www.cosmos.ie Next Month : How to Curate Content Online & the importance of social listening. #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing . You know you should post something but are out of quality content ideas. What will my followers be interested in? Indeed more urgent the need the harder it gets to find relevant social media marketing ideas. As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet! It helps fill that canvass and jump over that writers block! What is good content for social media? Ask relevant questions: If you want to win friends and influence people, author Dale Carnegie suggests real interest in them. Ask opinions and thoughts about relevant industry topics Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?” You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement. Important dates and topical conversations Looking blankly into space is not going to help your social media marketing content; stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content. Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal! How do I create good social media postings? Go for behind-the-scenes action. Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too. Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company Hows about?
What specifically works best for you in social media marketing ? Comments below As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
What do you mean?
Good communication is about making sure your message is clear and easy to understand. Unfortunately, the use of jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on. I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them. Examples of overused jargon to avoid:
You won’t believe what happens next! If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious. Titles like this are tabloid trash. exaggeration is the official language of the Internet, Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid. Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:
What do you do again? Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:
These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.” Think carefully about your social media marketing to be taken seriously. Social media marketing content ideas to get you started . 
Mobile phones are everywhere! There are even waterproof versions for that odd dip in the Forty Foot...but the more that they integrate into every aspect of our lives the greater the way they change to the way we search, in the past you laboriously typed in what you were looking for carefully selecting what you thought were the correct keyword to find exactly what it is you were looking for.
But no longer: we simply ask out loud with conversational search and it is found, and this of course affects how we build and deliver websites and effects a significant amount of search engine optimisation work we do. Let's have a closer look at how voice search will change the digital landscape for Irish Businesses and impact their SEO strategies. We will also give some pointers on how to adapt your website to be more Voice Search friendly. Let’s get some learning in with the top Seo company in Ireland 3 Ways Voice Search Will change Search Engine OptimizationIn the majority of cases when we refer to voice search we mean mobile devices such as watches and phones or phablets. However it is incorrect to assume that voice based excludes all Laptops and PC’s, bear this in mind whilst we examine the impact of Voice search. 1. Questions will be phrased differently.You may be the type of person who runs a lot of search queries per day. This will often involve sitting down at the computer and typing keywords to find what you’re looking for. For example, if you were searching for a similar article to this one, you could type ‘voice interaction SEO’. It’s concise, and very likely to return exactly what you’re looking for. Perhaps you do a lot of querying which will involve sitting down and typing the keywords of whatever it is you are looking for eg. Social media marketing company Ireland. It is concise and succinct. Voice search will appear quite differently, voice searching will be phrased as a full search query. Taking an example to illustrate: Typed Search: Social media marketing company Ireland. Voice Search: What is the best social media marketing company in Ireland? Test it out now and see what the results are: Typed Search: |
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