4. In 2020, Social Media has become the primary source of news in Ireland. The trend over the last number of is the for people to get their news from their social media channels and less so TV and newspapers, #Covid-19 spread quickly and this, of course has had a dramatic increase in the number of social media users as social media became their primary news source. More and more people prefer to consume information especially news on the internet. According to Forbes, 70 percent of Internet users surveyed said that they hear about the latest news on #Coronavirus via social media before ever hearing about it on a news station. Many social media users will see the breaking stories on their feed and go to the news sites to learn more. The survey found a 57 percent increase in traffic to news sites referred to as social media. It is simply because the information, (or let's be honest, disinformation) is spread out so fast on social media. From one person to another and eventually the whole world knows about it. Facebook and Twitter have become the main source of news for a huge proportion of the planet. The moment something like #Covid19 happens, you can instantly see that the topic’s hashtag becomes trending. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. The next post is how these social media platforms can tackle this problem and how your business can make the most of this increased traffic on these platforms in order to get ahead using social media marketing techniques. “There is only one thing in life worse than being talked about, and that is not being talked about.” Oscar Wilde #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
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#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying .. The big hype in the industry is focused on Artificial intelligence and Virtual Reality. You probably have a good idea what AI is and but what is Augmented Reality or VR exactly? Let me have go at explaining it .. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. While there are certain similarities, virtual reality actually means developing a whole new world from zero:- a simulation of the real and the imagination. whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs. Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences. The famous platform which has implemented AR is #Snapchat. Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working on it, not to be outdone. This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology. The reason being it can drastically improve the engagement experience on social media. Hence of course, it is a powerful social media marketing tool for brand and businesses to increase their engagement with their customers. Some potential features of AR in the social media future:
As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.  2.Video will become primary in #socialmediamarketing and #seo
YouTube is now the second largest search engine in the world. People are not only searching or products and services: people are using Google search but also looking at products and services on social media channels such as Instagram Facebook videos even stories, Discover on Snapchat Videos are versatile and can be both short and long but need to be engaging. The big plus is that they are also easy to share across multiple social platforms. People love them because they are easy to digest, entertaining and engaging. They are a much-loved type of content for a marketing professional because they can potentially give great return of investments (ROI). Because social media channels are designed for people to connect, share content, videos are a perfect fit for this. the big boys of social media like Facebook and Instagram are pushing hard for video content. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create for your #socialmediamarketing yes? #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices www.cosmos.ie/online-marketing-services-kildare-dublin.html  Top Social media marketing trends for 2020
So as we head into the silly season of Christmas what are the top 10 #socialmediamarketing trends in Ireland into the year 2020? Quite a number of clients are asking about the #socialmedia marketing trends in Ireland for 2020.. let's take a look over the next few blogs.. or will it be with vlogs? More privacy and security There is definitely a consensus and trend out there in relation to #privacy and security issues: social media's future will lie in ensuring these are regulated. Privacy has always been a main concern on #socialmedia by some, however, this is now a concern for the majority no longer just the minority. Social media marketing has become hyper targeted; what the correlation is of course is highly relevant content to the viewer. The best social media marketing companies will identify when they are overreaching over personalising and over familiarising content. Yes, customers want a personal experience and individualised experience on any of the company's touchpoints, however over the next few years, companies need to identify the line between creepy and personalized content. In a funny kind of way customers and consumers know how much information big tech companies have on all of their online activities but they like to pretend or ignore or they don't! This is because, on any platform, we have our information exposed to the platform. Take Tik Tok or Instagram for an example, we sign up for the account, we fill out some basic information about us. And as we keep on using it, we are prompted to fill out, or consent to, more and more Information. This data is then collected by the social media marketing companies.. This is the same for all kinds of social media platforms, whether it be TIK TOK exploding on the scene, or Instagram But what we see is they are pushing towards data privacy and security more than ever before, because they are conscious that they risk alienating customers and consumers. Next blog we're going to look at how video is going to become the primary type of content over the next 12 to 18 months…. #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices Cosmos.ie latest sponsorship.
Linked in digital marketing
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential. With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second! So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way! 1. Create LinkedIn Company Page- its free! Yes its Free. If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you. A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online. As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels. Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page. 2. Consider Content Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn. For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts. It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity. 3. Post Regularly It goes back to one of the Golden rules of social media marketing. BE CONSISTENT! It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance. Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it. Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves. Social media marketing company near me www.cosmos.ie 4. Right Content For The Right People This goes hand in hand with number 3 because they’re closely intertwined with one another. If you’re posting at the right time and the right number of times for maximum engagement, then that’s great! However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click. Experts say you only have 3 seconds to get your audiences attention. Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn. Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat. While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place. 6. LinkedIn Groups Locate already existing groups talking about your brand or industry and join them by taking part in the conversation. Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves. Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform. Don’t miss out! So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager
We have all been there either the giving or taking end, but knowing how to handle a bad situation is the critical aspect of O.C.M. or Online Crisis Management.
NO matter how brilliant your business or service is, the likelihood is that at some point you will experience an unhappy customer despite your best efforts. In the age the age of social media marketing the pendulum of power has swung back in the customers favour and many know it. The reviews can have a hugely negative impact on your business even effecting your SEO ranking. Online reviews have the positive effects of improving SEO, promoting your business, encouraging customers of try your business and as we will have learnt from our previous blog post about social listening may even help owners understand what is wrong with their business. All great things. 92% of consumers now read online reviews, 40% of them form their opinion after reading just 1-3 reviews. That means a single bad review can really hurt your chances. So what are the key things to do in order to handle negative reviews on social media channels. What to do with a negative review? well good news is there are is really only three choices and ignoring them is not one! Apologise, if it's appropriate. Generally the customer simply wants to be heard: it can be annoying that they didn't mention it at the time of service and get it on the social media marketing channels for everyone to see instead. Remember this is the customer who honestly didn't believe they got the service or goods they were expecting, so firstly acknowledge that fact and apologise for their dissatisfaction. Admit your mistakes and make sure that you talk to the reviewer person-to-person (not like a corporation-to-person). Put your hands up and talk to them person to person where possible, acknowledge the review online first. Make it up to them if you can do so, a second experience or a replacement product. This tells the reader of the reviews that you take customer service very seriously and each customer is important. As a result you have reassured potential customers and made excellent customer service part of your brand identity online. Deal with inaccuracies If the review is riddled with inaccuracies and can best be described as “self-entitled” and “impossible to please”. You can take a cheekier response. If the review or comment is full of untruths or deceiving somehow don't be afraid to challenge this, the customer is not always right. (making absolutely sure of the facts beforehand) Play it coolly and humorously though, not when your angry and you may come across as hateful. For example, just take a good look at how the Moose cafe in Dublin, handles some of their negative reviews. Respond as the brand Even that response failed to reach the level of greatness provided by Doolin Hotel that took a cheeky response to a blistering review of its establishment on TripAdvisor. It called out the reviewer for lying about the price they paid, bad mouthing the employees, and complaining about the poor wi-fi. (Which, consequently, affects the entire area in that part of Ireland and isn’t something the business can control.) In the end, both small business owners came off as reasonable, supportive of their (unjustly) maligned employees, and responsible to their carefully cultivated brand identity. It was clear from the start that nothing would have satisfied the original posters of the negative reviews. But the superstar responses to those 1-star ratings got the small businesses more shares and more good publicity than they probably could have purchased. In summary Effective reputation management is good online crises management and needs to be part of your overall digital marketing strategy, activities and plan. Therefore, you absolutely have to know how to handle negative social media reviews. The best response to a negative review is whichever one will take the most sting out of the tail.. Aim to leave others who are looking at the dialogue objectively with an overall positive feeling about you, your company, and your brand identity. Admitting you’re wrong is best when you really are wrong. But sometimes you simply have to stick to your principles and explain why you couldn’t accommodate that particular guest’s desires. Other times, your best response is to accept that you can’t please everyone — and that’s okay. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany 
Top tips and tools from Social Media marketing agency Kildare
Now that you understand what social listening is, why you should implement it, and some of the key strategic points to consider, let’s look at some tools that can help.
After our most recent blog you should have a good insight into Social media marketing insight and the importance of social media listening. Now let see what tools are available to help you with your social media marketing and listening both free and paid versions. Hootsuite Hootsuite can be used to create social media streams that monitor conversations and keywords across multiple social networks. If you then see an opportunity to appeal to potential customers, or simply brand advocates, you can react accordingly or assign the responsibility to someone else in the social media management function. Hootsuite Insights Go further with sophisticated reports that allow you to monitor more than 25 social networks as well as news sites, blogs, forums, and other online spaces where people interact—and get real-time updates on unusual spikes or drops in activity. You can even track sentiment broken down by location, language, and gender. Talkwalker Talkwalker offers sophisticated listening and analytics capabilities covering over 150 million sources including blogs, forums, videos, news, review sites, and social networks. Putting Talkwalker with Hootsuite allows business to define and categorise the conversations that matter using filters so they can make the right decision on how to appeal to customers. Synthesio will allow you to monitor conversations on very specific topics within different audiences. Synthesio can tag mentions by language, location, demographics, sentiment, and influence, and the reports produced include a social reputation score. Very useful for comparison to competitors and to have a benchmark to work off. ReviewTrackers Social media networks are not the only place your business or brand is been spoken about. This is where review trackers can help as it makes it alot easier and less time consuming to find and respond to reviews from foursquare to Google reviews,TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps, and so many others. It integrates easily with Hoootsuite and other tools meaning you can spot emerging issues ( think online crises management) or likewise, discover exceptionally positive reviews to be shared across other platforms. Audiense A simpler tool to help Identify key audiences, monitor and evaluate social conversations by segment and then run reports providing information about how each audience is reporting online, as well as how they think (about your company) and behave. Brandwatch Track conversations on blogs, forums, social networks, and more, including sentiment and feelings of all mentions. Mentionlytics Track mentions, keywords, and phrases in multiple languages and most importantly potential influencers across social networks and other online sources, that you can then use to your advantage. Don't forget Google alerts is free and simply to use, simply input the terms you wish to be alerted for and whether you wish to receive weekly or daily alerts for the search terms. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
How to set up your social listening
With so many social media channels to monitor, you need quite a number of digital tools in your toolkit to help you with your social listening ear. Before you choose a particular tool and get down and dirty with the ins and outs of social media listening, you need to understand exactly what you are actually listening out for. The exact keywords and subjects you monitor will change and improve over time as you as you sharpen your listening skills: what type of language people use when they talk about your business and what kind of insights are most useful for the business. We have put together a list of important keywords and subject matter to listen to right from the start:
What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland  Why your business should care about social listening
To put it bluntly: if you don't care about social listening then your business strategy will be all over the place: You will be missing lots of actionable insights from the ground floor, or in this case the virtual shop floor. Why would you not listen to your customers? Business that give the deaf ear to feedback from customers, will quickly go to the wall. If you don't listen to you customers you don't care about them, and that is just bad business. Just ask Blackberry, who thought better than when customers wanted smart phones, on second thoughts better not ask them as they may not be too pleased! Here we list the ways social listening can benefit your business. 1. Free Market research and engaging your customers Think you know everything about your customers? Think again.. In their book, Turned On, Roger Dow and Susan Cook describe the Marriott research done to identify which guests intended to stay at the Marriott again. They divided guest stays into 3 groups A, B, and C. A = Nothing bad happened during their stay. B = Something bad happened, but Marriott fixed the problem. C = Something bad happened, but Marriott did not fix the problem. The percentage of these three groups that said they would return to stay at the Marriott were as follows: A = 89% B = 94% C = 69% This corroborated the TARP studies that showed that a broken relationship that is “fixed” creates a more loyal customer than one that was never broken. The more a company is able to fix what is wrong, the more they build a positive reputation. In a similar survey, customers reported that companies failing to listen to their needs was one of their top three customer service complaints. Social listening gives you important insight into what your customers expectations are and how well you’re delivering. It also highlights moments when reaching out is required to engage in conversations (positive or negative) that are happening about your brand, for example Ratings on Google for your business, Reviews on Facebook whether that customer is singing your praises, a customer service problem(which can be turned into an opportunity). 2. Identify Wins and Losses in Realtime. Which of your posts are getting the highest engagement combined with the most positive social reactions? If social reaction about your firm suddenly changes you can look into individual posts to get a sense of what you’ve done so well or indeed badly.. If you’ve got a hugely successful posting, take notes about elements of the campaign or strategy that you could carry forward and apply to future efforts. If things have gone wrong, review the social lessons that could prevent a similar problem in the future. And of course if a post has gone terribly wrong, pull the post altogether and apologise, put your hands up immediately without delay. This is good online crises management practice. 3. Find out how you compare to competitors. Not only will you be listening to your own customers but carefully listening what they are saying about competitors, this way you are getting real time information and gives you the time and space to respond to online threats and opportunities e.g. if the competition let their black Friday online start early, you can respond in real-time. It can be extraordinarily informative but sometimes quite humbling if they are talking negatively about your business compared to the competition. 4. Uncover pain points in your industry that you can be the first to address By monitoring and staying alert to keywords being used in your industry you can identify stress areas for customers or problems with existing services and with inforation feedback to the product development team areas to incorporate in future renderings of the service or product to improve customer experience for them. Or even you may find that customers are frustrated , and you already have a service which can address the issue, you need to tweek your next marketing campaign to raise awareness of a solution you already have available to them. 5. Leads that can develop into relationships. Don't do the hard sell when you see a potential customer with a query: but if you are able to point them in the right direction or offer some good advice, it establishes you as the' go to guy' for that issue and this is how relationship selling starts. 6. Identify Influencers Nielsen found that 83 percent of people trust online recommendations from friends and family, making recommendations from people we know and trust the most credible form of advertising in their study. Having an overview of the key people in your industry ( those with a lot of social media influence) means you are in an informed position to try and connect with them where possible. Ideally you find key brand advocates—people who already love your company/brand and are singing your praises on social media. Reward these where possible and you will be paid back tenfold. Next time : How to set up Social Media Listening What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland |
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