Facebook is warning all EU customers about the messenger / messages campaigns changes that are taking place in 2021 due to new data protection and privacy regulation in Europe. Now, ‘ePrivacy Directive’ is being focused on digital communication and how users data is being used by businesses, specifically in how long the data is kept, and what data can be obtained by messaging tools. 
​
As Facebook said “certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable.” As a result,  Facebook has already changed some of the messenger / messages campaign features and stopped serving ads in Europe using those features.  Some of them are: 

1. Sponsored messages on Facebook campaigns 
2. Conversations in Conversions objective
3. Facebook and Instagram page Custom Audience

These features are connecting with people who reach out to your business by message and have conversations with your Business. They are qualified and interested conversion customers, who will likely take the second step soon like making a purchase, getting your product, recommending your business, etc.

With these features you used to reconnect, redirect and engage them into your advertisements, offers, etc...  Now that you are unable to add them into your ads, it means a loss of potential buyers.

This is just a small glimpse of how these new restrictions make it harder to target your customers in social media marketing, and more restrictions are coming soon.
That's why, not only your campaigns and ads on social media need to be more accurate, committed to your goal, and more engaging. But also, you should prepare for these changes, be flexible in how you contact your customers and learn or get help on social media marketing strategy and how to target your ads to a specific audiences, always being one step ahead of the changes.


Source: 
Facebook for Business: Some Messaging Campaigns and Performance Reporting Unavailable
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)

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#SocialMediaMarketingServices 

What is the best social media marketing agency in Kildare?
​So if you require help with social media marketing and SEO www.cosmos.ie

#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing 
​As one of the top social media marketing and SEO companies in Kildare  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland

Nowadays the internet is more important than ever, with everyone accessing the internet everywhere, and with customers searching on the web what they want before they even go into physical stores, or indeed vice versa.

But how are we using social media?

The majority of the Irish population are using the internet and most of them are using Social media. That represents 3.20 million active social media users or 66% of the population.  Of those 74% are using Facebook on a daily basis, while 85% access the internet every day, on multiple devices.  

​The Top Social media websites by monthly traffic are YouTube, followed by Facebook and then Twitter. 

​One of the main channels is Facebook but not the only one. To choose what social media channel is the best for your business will depend on your target audience.

After having a look at these statistics, don't you think that it is important to have your business present on Social media?

Simply being on social media doesn't mean you are grabbing the attention of your customers, it may be that you are using the wrong social media channel, or simply because you are not using the content that interests your audience. 
A Social media strategy can help small businesses, and the right social media strategy for you will help in building a media channel that promotes the right content to engage your target audience.

However, managing the right social media channel and content does not always translate into customers action. To achieve this you have to know what marketing tactics should be used on each social media channel to make an impact directly on your customer's journey.
In the past marketing campaigns have failed not because they were bad or uncreative, but because they released their campaign at the wrong time or with the wrong marketing strategy. A Social Media Marketing strategy can help, not only to choose the right marketing strategies to post your content but also to organize the timing of posts.

Now that you know the statistics and the importance of having a social media marketing strategy, what are you waiting for? 


Sources: 
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
Digital 2020 Ireland (January 2020) v01 (slideshare.net)

​#socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketingconsultant #SocialMediaMarketingServices #socialmediamarketingmanager #socialmediamarketingstrategies
What is the best social media marketing agency in Kildare?
​So if you require help with social media marketing and SEO www.cosmos.ie

#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing 
​As one of the top social media marketing and SEO companies in Kildare  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland