 9. What about Google Analytics and #GDPR?
Most of my client website are configured to use Google Analytics or similar to track user journeys, mainly to improve the customer experience. However Google Analytics has always been an anonymous tracking system as is their AI based Algorithm. There is no “personal data” being collected,(as a general rule) so I believe GDPR does not impact on its usage. Its different altogether with Google Tag Manager; it’s a powerful tool that enables your website to send information to third-party applications by inserting small amounts of code. Its used for things such as external remarketing and retargeting systems, and a host of other services. The issue for businesses with regards to Tag Manager is to ensure you have a contract in place with the individuals that have access to your Tag Manager (which may well be your web designer, or digital marketing agency) to ensure they understand their legal responsibilities as a data processor on your behalf as data controller.( The same of course applies when your collecting Data in the Dashcam of your car) If you are interested in Google’s commitment to #GDPR then a good place to start is here How Google complies with data protection laws So, the underlying issue with the new GDPR is to identify and have in place contracts with your third-party data processors to protect both your own interests. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR
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 Things are not so straightforward when it comes to third-party tracking software! A significant number of websites are using third-party marketing software solutions or even AI on their website. These could be lead tracking applications like Lead Forensics, Leadfeeder or CANDDI. They may be using call tracking applications like Call Tracking or Ruler Analytics. All great tools for generating leads but be wary: The use of these tracking applications raise some very thought provoking questions in terms of GDPR compliance, and in my opinion, its still remains a grey area. At first view, these applications track webusers in ways they would not expect and for which they have not granted consent. EG., it is tracking my behaviour each time I return to the website, or view a specific page on your site, or complete specific action. But the suppliers of these applications assure us they are GDPR compliant. First, the suppliers like CANNDI are advising that banners stating clearly and unambiguously that cookies are being used, the software suppliers say that the use of cookie tracking technology is in the legitimate interest of your business as a data controller, and specifically Section 47 allowing for “processing for direct marketing purposes or preventing fraud.” CANNDI advises: Legitimate Interest - If using the legitimate interest principle within your website tracking it is advisable to have on record during your GDPR preparation that this is the case. This should include the grounds on which you are using this. The providers of these tools are stating that they are GDPR compliant. But if the software is doing anything illegal, then it is your business’ responsibility as the Data Controller. The real question is to identify the GDPR compliance risks in using this kind of software, and to reduce or eliminate your risks as a business owner. As a result, you need to review your contract with these software providers carefully. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  How do I get Privacy notice and terms and conditions correct for GDPR on my website 6. How do I get Privacy notice and terms and conditions correct for GDPR on my website?
The Data Protection Commission office has very kindly provided a sample privacy notice that you can use on your website. It is succinct, transparent, and makes for easy. You will also need to update your terms and conditions on your #website to reference #GDPR terminology. Of course you will need to make it completely clear what you will do with the information once you’ve captured it, and how long you will keep this information both on your website and also on your systems. Needless to say you will also need to implement the other changes in your website highlighted in my blogs over the last few weeks. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  No. 5. Named parties, naming the names! Any website forms must clearly show each party or business for which the consent is being given. It is not satisfactory to say specifically defined categories or the great cover all of third-party organisations: they must be specifically named in the form. In this example, you can see Tesco Mobile Ireland understands the gist that we need to give named permissions for updates Of course the other rule applies too in this context: opt in rather than opt out. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR   4. It has to be Easy to withdraw permission or opt-out. It must be just as easy to remove consent as it was to grant it, and individuals always need to know they have the right to withdraw their consent. In terms of your web user experience, this means unsubscribing could consist of selectively withdrawing consent to any or all forms of communication: Or easily change the frequency of communication, or stop all communications entirely: See images for some excellent examples of how it should be done What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  
3. Granular Opt-In
How do I make my website GDPR compliant? In order to make your website GDPR compliant any of your website users should be able to provide separate consent for different types of information processing of their data Users should be able to provide separate consent for different types of processing. In this example, the awards company are asking for specific permission for each type of processing (post, email, telephone) and also asking permission to past details onto a third party. Good practice.. What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  Unbundled OPT in for websites. Cosmos.ie website design company. 2. Unbundled Opt-In
The consent you are asking for should be set out separately for accepting terms and conditions, and acceptance of consent for other ways of using data. In this example, Tesco clearly set out the acceptance of their terms and conditions, but then fail to separately set out the active opt-in for their contact permissions: it's opt OUT by default....tut tut again It’s a shame Tesco didn’t get the option to be more granular in terms of communication opt-in preferences (email, SMS, post)too. POOR user experience, and must be changed. Each form of communication must be requested separately, so ask for permission separately for Phone, email etc GDPR Opt In Fail. Have you any examples you may have seen recently? What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign Cosmos.ie latest sponsorship.
Optimising for voice search: SEO for conversational searchers, top tips...
There are a few things you can specifically do to optimise for voice search. In general the work you do on this element will help your site generally, voice search or not. Here are my top tips: 1. Optimise for conversational keywords Write question-and-answer pages (FAQs) or write individual blog posts answering customer questions.( my inbox is a great source of inspiration) Add questions to product pages. Use Answer the Public (free), Question Samurai (signup required) and StoryBase (paid) to find popular questions around your industry or business. 2. Optimise for local queries Claim your Google My Business listing, if you haven't already done so Add “near me” phrasing to your pages. Write descriptions to show up in the local knowledge panel. 3. Try to get your site a featured snippet This is the section that appears highlighted in the block of texts in Google search results Use structured data. 4. Make your content mobile-friendly Improve your site speed for mobile. Use Google’s mobile-friendly testing tools: such as pagespeed insights etc 5. Make sure your site secure is secure. https://www.cosmos.ie as opposed to http://www.cosmos.ie Next month, Google will mark non-HTTPS sites as non-secure in Chrome browsers. HTTPS warning in Chrome 68 6. Make your answers short and concise 7. Make your domain authoritative 8. Share your content on social media frequently What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany |
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