3. Granular Opt-In
How do I make my website GDPR compliant? In order to make your website GDPR compliant any of your website users should be able to provide separate consent for different types of information processing of their data Users should be able to provide separate consent for different types of processing. In this example, the awards company are asking for specific permission for each type of processing (post, email, telephone) and also asking permission to past details onto a third party. Good practice.. What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR
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 Unbundled OPT in for websites. Cosmos.ie website design company. 2. Unbundled Opt-In
The consent you are asking for should be set out separately for accepting terms and conditions, and acceptance of consent for other ways of using data. In this example, Tesco clearly set out the acceptance of their terms and conditions, but then fail to separately set out the active opt-in for their contact permissions: it's opt OUT by default....tut tut again It’s a shame Tesco didn’t get the option to be more granular in terms of communication opt-in preferences (email, SMS, post)too. POOR user experience, and must be changed. Each form of communication must be requested separately, so ask for permission separately for Phone, email etc GDPR Opt In Fail. Have you any examples you may have seen recently? What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign Cosmos.ie latest sponsorship.
Optimising for voice search: SEO for conversational searchers, top tips...
There are a few things you can specifically do to optimise for voice search. In general the work you do on this element will help your site generally, voice search or not. Here are my top tips: 1. Optimise for conversational keywords Write question-and-answer pages (FAQs) or write individual blog posts answering customer questions.( my inbox is a great source of inspiration) Add questions to product pages. Use Answer the Public (free), Question Samurai (signup required) and StoryBase (paid) to find popular questions around your industry or business. 2. Optimise for local queries Claim your Google My Business listing, if you haven't already done so Add “near me” phrasing to your pages. Write descriptions to show up in the local knowledge panel. 3. Try to get your site a featured snippet This is the section that appears highlighted in the block of texts in Google search results Use structured data. 4. Make your content mobile-friendly Improve your site speed for mobile. Use Google’s mobile-friendly testing tools: such as pagespeed insights etc 5. Make sure your site secure is secure. https://www.cosmos.ie as opposed to http://www.cosmos.ie Next month, Google will mark non-HTTPS sites as non-secure in Chrome browsers. HTTPS warning in Chrome 68 6. Make your answers short and concise 7. Make your domain authoritative 8. Share your content on social media frequently What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany  If you are a small business owner and you are tired of spending too much time and money on trying to compete with large multinational or big business competitors there is nothing like Local SEO to help you progress. Local SEO works more effectively because the local algorithim works differently, local queries work on context and off location so, for example, top SEO company searched in Dublin will deliver different results to SEO company Kildare, or SEO company Wicklow. It gives the top three results in the 'above the fold' section of the search engine results page(SERPS). Simply put it means being better at local SEO means getting one over the bigger international or national competition. That's all very well, but how do I go about local SEO? 1. You need to establish as many local connections as you can eg. local business directories on line, golden pages, yelp, local business associations making sure that you have listed your web address and updated your physical address. You must of course ensure you are fully and correctly set up on Google my Business. 2. As well as this, you’ll have a strong content marketing strategy with an emphasis on extra local relevance, ensuring you have local-specific content on your website. e.g. Social media marketing company Kildare, best SEO company Kildare 3. Focus on Local recommendations, asking happy past customers to give you a review on Google my Business or indeed on Facebook reviews. 4. Local keyword optimisation. Make sure you use local keywords such as Dublin, Kildare, Wicklow, etc. this will help google ensure you rank better for those areas you operate in as well rank more often for a wider range of searches. Long-tail rankings. You could also use locally relevant content to rank higher in searches below the fold of the local 3-pack. These would include posts like “The Best SEO company in Kildare.” 5. Local relevance. Last but not least use local content to improve loyalty, don't be afraid to ask local happy clients for referrals & reviews, and ask them nicely to share your content on the web. What Not to Do Even though it’s important to include keywords relevant to your geographic location, be careful you don't just stick keywords into your content randomly and expect good results: this will in fact have a demoting effect as Google may consider it 'keyword stuffing' or worse still a 'black hat technique' and result in sanctions. You've been warned! What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
How to set up your social listening
With so many social media channels to monitor, you need quite a number of digital tools in your toolkit to help you with your social listening ear. Before you choose a particular tool and get down and dirty with the ins and outs of social media listening, you need to understand exactly what you are actually listening out for. The exact keywords and subjects you monitor will change and improve over time as you as you sharpen your listening skills: what type of language people use when they talk about your business and what kind of insights are most useful for the business. We have put together a list of important keywords and subject matter to listen to right from the start:
What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Mobile phones are everywhere! There are even waterproof versions for that odd dip in the Forty Foot...but the more that they integrate into every aspect of our lives the greater the way they change to the way we search, in the past you laboriously typed in what you were looking for carefully selecting what you thought were the correct keyword to find exactly what it is you were looking for.
But no longer: we simply ask out loud with conversational search and it is found, and this of course affects how we build and deliver websites and effects a significant amount of search engine optimisation work we do. Let's have a closer look at how voice search will change the digital landscape for Irish Businesses and impact their SEO strategies. We will also give some pointers on how to adapt your website to be more Voice Search friendly. Let’s get some learning in with the top Seo company in Ireland 3 Ways Voice Search Will change Search Engine OptimizationIn the majority of cases when we refer to voice search we mean mobile devices such as watches and phones or phablets. However it is incorrect to assume that voice based excludes all Laptops and PC’s, bear this in mind whilst we examine the impact of Voice search. 1. Questions will be phrased differently.You may be the type of person who runs a lot of search queries per day. This will often involve sitting down at the computer and typing keywords to find what you’re looking for. For example, if you were searching for a similar article to this one, you could type ‘voice interaction SEO’. It’s concise, and very likely to return exactly what you’re looking for. Perhaps you do a lot of querying which will involve sitting down and typing the keywords of whatever it is you are looking for eg. Social media marketing company Ireland. It is concise and succinct. Voice search will appear quite differently, voice searching will be phrased as a full search query. Taking an example to illustrate: Typed Search: Social media marketing company Ireland. Voice Search: What is the best social media marketing company in Ireland? Test it out now and see what the results are: Typed Search: 
Why you don't leave you're social media marketing to the intern
I came across a post on Social media recently being used by a large German automotive manufacturer praising and highlighting the marketing efforts of a Competitive brand.. Naturally enough it had me very curious.. Why would anyone be promoting a competitors product range on their Social media marketing pages? So I delved in a little bit deeper to discover that they had left the entirety of the Social Media marketing efforts of their brand to a short term Intern, it happens frequently, the Marketing Director or Manager has neither the time, expertise or resources to manage all the social media channels, Facebook, Google+, Snapchat, Linked-in, etc to name but a few. But is it wise to leave the brand in the hands of someone with little or no experience on Social Media? In this particular case the post was quickly removed but not before it had spread like wild fire, to make matters worse the marketing manager had instinctively 'liked' the post, without carefully examining it thus spreading it across a much larger network. For firms like this it would make much effective use of their resources to outsource their Social Media marketing and Social Media monitoring to companies who have lengthy experience in managing both inbound and outbound social media campaigns particular if time/resources are limited and they place high value on their online brand reputation. The costs of carrying out such Social Media activities in house can be prohibitive. Often the firm does not wish to invest in the semi-fixed infrastructure needed or lacks the required expertise in house to do so. Developing the different skills and core competencies required diverts management and operating resources from their primary duties. This is where Cosmos.ie comes in. Once a campaign is designed we implement it for our clients. We work closely with our clients in the creation of the campaign's goals, scope, length, and costs to create as close a fit between the client needs and our capabilities. We offer outsourced social media solutions to those companies who otherwise would not be able to invest time or resources specifically in Social Media. WE
Over the next few weeks I will be looking at the key success factors for a fabulous landing page. A fantastic landing page for our clients helps them not only garner better SEO but helps them improve conversion rates, from those just browsing your website, to a lead, to an actual sale, or whatever your goal is. Before I go through the success factors over the next few postings/weeks remember that guidelines are exactly that and they of course, have exceptions. The way to be sure of what works for your audience and your market is to conduct tests A/B testing, or so forth. Having the right web analytics tool is vital to this: I recommend the most widely used Google analytics with of course conversion tracking added if you are using adword campaigns.
Either way you should be able to view data on bounce rates (the number of visitors who leave the page without visiting more pages) and conversion rates (the number of visitors who complete the intended outcome) for different sources (e.g. paid SEO company Kildare vs Local Kildare SEO vs online ads) as minimum. In an ideal world it should also enable you to complete A/B testing where different visitors are served different pages so differences in bounce and conversion rates can be checked: Also remember that the suggestions are dependent on the users viewable area of screen. While many design for a minimum of 1064X768 or even 800 by 600, the latest data on screen resolutions shows that over 75% are now higher than 1024 by 768: So check your analytics!( and needless to say ensure mobile optimised!) If browsers open a new window, from search results page, the new window may be smaller than full-screen. So over the next few weeks sign up to get the latest landing page optimisation tips from our blog, and don't forget the best SEO company Kildare or top social media marketing company in Kildare use Cosmos.ie www.cosmos.ie |
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