#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying ..
The big hype in the industry is focused on Artificial intelligence and Virtual Reality.

You probably have a good idea what AI is and but what is Augmented Reality or VR exactly?
Let me have  go at explaining it ..
AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies.
While there are certain similarities, virtual reality actually means developing a whole new world from zero:-  a simulation of the real and the imagination.
whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs.

Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences.

The famous platform which has implemented AR is #Snapchat.

Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology.

And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working  on it, not to be outdone.

This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology.

The reason being it can drastically improve the engagement experience on social media.

Hence of course, it is a powerful  social media marketing tool for brand and businesses to increase their engagement with their customers.

Some potential features of AR in the social media future:

1. AR live events
2. AR videos
3. Create more brand awareness
4. Enhance the buying experience and a lot more.


5. Have you any thoughts about how you are going to use it in your business yet? Drop a comment below ..

#socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy
As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.

2.Video will become primary in #socialmediamarketing and #seo

YouTube is now the second largest search engine in the world.
People are not only searching or products and services: people are using Google search but also looking at products and services on social media channels such as Instagram Facebook videos even stories, Discover on Snapchat


Videos are versatile and can be both short and long but need to be engaging.

The big plus is that they are also easy to share across multiple social platforms.  People love them because they are easy to digest, entertaining and engaging.
They are a much-loved type of content for  a marketing professional because they can potentially give great return of investments (ROI).

Because social media channels are designed for people to connect, share content, videos are a perfect fit for this. the big boys of social media like Facebook and Instagram are pushing hard for video content.
Instagram’s recent algorithm give more preferences to videos when they are ranking for the content.

In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create for your #socialmediamarketing yes?

#socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices
www.cosmos.ie/online-marketing-services-kildare-dublin.html

9. What about Google Analytics and #GDPR?

Most of my client website are configured to use Google Analytics or similar to track user journeys, mainly to improve the customer experience.
However Google Analytics has always been an anonymous tracking system as is their AI based Algorithm.
There is no “personal data” being collected,(as a general rule) so I believe GDPR does not impact on its usage.
Its different altogether with Google Tag Manager; it’s a powerful tool that enables your website to send information to third-party applications by inserting small amounts of code. Its used for things such as external remarketing and retargeting systems, and a host of other services. The issue for businesses with regards to Tag Manager is to ensure you have a contract in place with the individuals that have access to your Tag Manager (which may well be your web designer, or digital marketing agency) to ensure they understand their legal responsibilities as a data processor on your behalf as data controller.( The same of course applies when your collecting Data in the Dashcam of your car)
If you are interested in Google’s commitment to #GDPR then a good place to start is here   How Google complies with data protection laws
So, the underlying issue with the new GDPR  is to identify and have in place contracts with your third-party data processors to protect both your own interests.

As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR

​Things are not so straightforward when it comes to third-party tracking software!

A significant number of websites are using third-party marketing software solutions or even AI on their website.
These could be lead tracking applications like Lead Forensics, Leadfeeder or CANDDI.
They may be using call tracking applications like Call Tracking or Ruler Analytics.
All great tools for generating leads but be wary:
The use of these tracking applications raise some very thought provoking questions in terms of GDPR compliance, and in my opinion, its still remains a grey area. 
At first view, these applications track webusers in ways they would not expect and for which they have not granted consent.  EG., it is tracking my behaviour each time I return to the website, or view a specific page on your site, or complete specific action.
But the suppliers of these applications assure us they are GDPR compliant.
First, the suppliers like CANNDI are advising that banners stating clearly and unambiguously that cookies are being used,
the software suppliers say that the use of cookie tracking technology is in the legitimate interest of your business as a data controller, and specifically Section 47 allowing for “processing for direct marketing purposes or preventing fraud.”
CANNDI advises:
Legitimate​ ​Interest​ ​-​ ​If using the legitimate interest principle within your website tracking it is advisable to have on record during your GDPR preparation that this is the case. This should include the grounds on which you are using this.

The providers of these tools are stating that they are GDPR compliant. But if the software is doing anything illegal, then it is your business’ responsibility as the Data Controller. The real question is to identify the GDPR compliance risks in using this kind of software, and to reduce or eliminate your risks as a business owner. As a result, you need to review your contract with these software providers carefully.

As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR

​6. How do I get Privacy notice and terms and conditions correct for GDPR on my website?
​
The Data Protection Commission office has very kindly provided a sample privacy notice that you can use on your website.

It is succinct, transparent, and makes for easy.

You will also need to update your terms and conditions on your #website to reference #GDPR terminology.
Of course you will need to make it completely clear what you will do with the information once you’ve captured it, and how long you will keep this information both on your website and also on your systems.
Needless to say you will also need to implement the other changes in your website highlighted in my blogs over the last few weeks.
​
As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR

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No. 5. Named parties, naming the names!

Any website forms must clearly show each party or business for which the consent is being given. It is not satisfactory to say specifically defined categories or the great cover all of third-party organisations: they must be specifically named in the form.

In this example, you can see Tesco Mobile Ireland understands the gist that we need to give named permissions for updates
​

Of course the other rule applies too in this context: opt in rather than opt out.

As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
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​4. It has to be Easy to withdraw permission or opt-out.

It must be just as easy to remove consent as it was to grant it, and individuals always need to know they have the right to withdraw their consent.

In terms of your web user experience, this means unsubscribing could consist of selectively withdrawing consent to any or all forms of communication:

Or easily change the frequency of communication, or stop all communications entirely:

See images for some excellent examples of how it should be done


What is the best webdesign company ?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance
​As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR ​