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INSIGHTS
CategoriesAll Digital Marketing GDPR Seo Social Media Marketing Website Design |
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Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals. Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel. Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases. In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:
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BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #inboundmarketing #socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
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 Google has welcomed its new form “Google for Small Business” in order to help small Irish businesses who lost their identity due to COVID 19. There was a huge impact on such businesses which are inactive on online markets. Google’s main objective is making the online tools available for everyone. So, they used the idea of #BUYIRISH term that has been popular in recent times as the customers turned towards online shopping. Hence being online can help many Irish businesses to acquire new customers and serve existing customers. New Google is actually a free online platform, which helps the businesses at each step of their journey in building a website to make it work effectively anywhere. This application can guide them through the crucial times they may face while operating online. Businesses can even customize their appearance online based on their requirements and help them adjust their approach in reaching customers through online channels. It has been more than a year since these small businesses have opened up in some cases. Some are successful and some are struggling. Great support can be expected from this platform by walking small business owners through the process with them. It allows the businesses to be knowledgeable about their customer base, how to provide them a great shopping experience. These tools can bring more traffic to their websites and can help elevate businesses from the financial burdens that they have faced in the past year. Google’s area of services includes Show up on google, based on the type of business (local business with/without website, just online) and controlling how your business appears on google search by creating a profile where you can respond to your customer reviews, products you sell. Establishing a good presence with a website, collaborating with some of their partners like Shopify, Wix, one.com. Reaching new customers, by generating Google Ads and shopping campaigns. Building customer relationships using Google Apps. For more Information on this discussion, you can visit Google for small business Here is the google guide for more information. 
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BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie) #onlinebusiness #onlinebusinesses #onlinemarketing #onlinestore #socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence #goonlinemarketing #pandemic #LockDown #cosmosshineonline What is the best social media marketing agency in Kildare? So if you require help with social media marketing and SEO www.cosmos.ie #socialmediamarketing #socialmedia #digitalmarketing #socialmarketing #contentmarketing As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
4. In 2020, Social Media has become the primary source of news in Ireland. The trend over the last number of is the for people to get their news from their social media channels and less so TV and newspapers, #Covid-19 spread quickly and this, of course has had a dramatic increase in the number of social media users as social media became their primary news source. More and more people prefer to consume information especially news on the internet. According to Forbes, 70 percent of Internet users surveyed said that they hear about the latest news on #Coronavirus via social media before ever hearing about it on a news station. Many social media users will see the breaking stories on their feed and go to the news sites to learn more. The survey found a 57 percent increase in traffic to news sites referred to as social media. It is simply because the information, (or let's be honest, disinformation) is spread out so fast on social media. From one person to another and eventually the whole world knows about it. Facebook and Twitter have become the main source of news for a huge proportion of the planet. The moment something like #Covid19 happens, you can instantly see that the topic’s hashtag becomes trending. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. The next post is how these social media platforms can tackle this problem and how your business can make the most of this increased traffic on these platforms in order to get ahead using social media marketing techniques. “There is only one thing in life worse than being talked about, and that is not being talked about.” Oscar Wilde #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland. 2/4/2020 1 Comment 3. Social media marketing is going to focus further on AR technology & Virtual reality#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying .. The big hype in the industry is focused on Artificial intelligence and Virtual Reality. You probably have a good idea what AI is and but what is Augmented Reality or VR exactly? Let me have go at explaining it .. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. While there are certain similarities, virtual reality actually means developing a whole new world from zero:- a simulation of the real and the imagination. whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs. Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences. The famous platform which has implemented AR is #Snapchat. Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working on it, not to be outdone. This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology. The reason being it can drastically improve the engagement experience on social media. Hence of course, it is a powerful social media marketing tool for brand and businesses to increase their engagement with their customers. Some potential features of AR in the social media future:
As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.  2.Video will become primary in #socialmediamarketing and #seo
YouTube is now the second largest search engine in the world. People are not only searching or products and services: people are using Google search but also looking at products and services on social media channels such as Instagram Facebook videos even stories, Discover on Snapchat Videos are versatile and can be both short and long but need to be engaging. The big plus is that they are also easy to share across multiple social platforms. People love them because they are easy to digest, entertaining and engaging. They are a much-loved type of content for a marketing professional because they can potentially give great return of investments (ROI). Because social media channels are designed for people to connect, share content, videos are a perfect fit for this. the big boys of social media like Facebook and Instagram are pushing hard for video content. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create for your #socialmediamarketing yes? #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices www.cosmos.ie/online-marketing-services-kildare-dublin.html  Top Social media marketing trends for 2020
So as we head into the silly season of Christmas what are the top 10 #socialmediamarketing trends in Ireland into the year 2020? Quite a number of clients are asking about the #socialmedia marketing trends in Ireland for 2020.. let's take a look over the next few blogs.. or will it be with vlogs? More privacy and security There is definitely a consensus and trend out there in relation to #privacy and security issues: social media's future will lie in ensuring these are regulated. Privacy has always been a main concern on #socialmedia by some, however, this is now a concern for the majority no longer just the minority. Social media marketing has become hyper targeted; what the correlation is of course is highly relevant content to the viewer. The best social media marketing companies will identify when they are overreaching over personalising and over familiarising content. Yes, customers want a personal experience and individualised experience on any of the company's touchpoints, however over the next few years, companies need to identify the line between creepy and personalized content. In a funny kind of way customers and consumers know how much information big tech companies have on all of their online activities but they like to pretend or ignore or they don't! This is because, on any platform, we have our information exposed to the platform. Take Tik Tok or Instagram for an example, we sign up for the account, we fill out some basic information about us. And as we keep on using it, we are prompted to fill out, or consent to, more and more Information. This data is then collected by the social media marketing companies.. This is the same for all kinds of social media platforms, whether it be TIK TOK exploding on the scene, or Instagram But what we see is they are pushing towards data privacy and security more than ever before, because they are conscious that they risk alienating customers and consumers. Next blog we're going to look at how video is going to become the primary type of content over the next 12 to 18 months…. #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices  10. ... it isn’t only your website that needs to be GDPR compliant Changes with #GDPR will change a large part of the business, and in the last few blogs we have focused solely on its effect on Digital Marketing As you start changing your website and digital activity to adjust, that there are a whole lot of issues you need to consider The data protection commissioner has provided some excellent tips www.dataprotection.ie/en/organisations but here are a few key questions to be considering now right now
As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR 9/4/2018 1 Comment Is your website GDPR compliant? Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign |
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