 Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign
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Linked in digital marketing
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential. With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second! So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way! 1. Create LinkedIn Company Page- its free! Yes its Free. If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you. A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online. As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels. Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page. 2. Consider Content Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn. For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts. It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity. 3. Post Regularly It goes back to one of the Golden rules of social media marketing. BE CONSISTENT! It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance. Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it. Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves. Social media marketing company near me www.cosmos.ie 4. Right Content For The Right People This goes hand in hand with number 3 because they’re closely intertwined with one another. If you’re posting at the right time and the right number of times for maximum engagement, then that’s great! However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click. Experts say you only have 3 seconds to get your audiences attention. Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn. Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat. While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place. 6. LinkedIn Groups Locate already existing groups talking about your brand or industry and join them by taking part in the conversation. Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves. Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform. Don’t miss out! So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager 
Top tips and tools from Social Media marketing agency Kildare
Now that you understand what social listening is, why you should implement it, and some of the key strategic points to consider, let’s look at some tools that can help.
After our most recent blog you should have a good insight into Social media marketing insight and the importance of social media listening. Now let see what tools are available to help you with your social media marketing and listening both free and paid versions. Hootsuite Hootsuite can be used to create social media streams that monitor conversations and keywords across multiple social networks. If you then see an opportunity to appeal to potential customers, or simply brand advocates, you can react accordingly or assign the responsibility to someone else in the social media management function. Hootsuite Insights Go further with sophisticated reports that allow you to monitor more than 25 social networks as well as news sites, blogs, forums, and other online spaces where people interact—and get real-time updates on unusual spikes or drops in activity. You can even track sentiment broken down by location, language, and gender. Talkwalker Talkwalker offers sophisticated listening and analytics capabilities covering over 150 million sources including blogs, forums, videos, news, review sites, and social networks. Putting Talkwalker with Hootsuite allows business to define and categorise the conversations that matter using filters so they can make the right decision on how to appeal to customers. Synthesio will allow you to monitor conversations on very specific topics within different audiences. Synthesio can tag mentions by language, location, demographics, sentiment, and influence, and the reports produced include a social reputation score. Very useful for comparison to competitors and to have a benchmark to work off. ReviewTrackers Social media networks are not the only place your business or brand is been spoken about. This is where review trackers can help as it makes it alot easier and less time consuming to find and respond to reviews from foursquare to Google reviews,TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps, and so many others. It integrates easily with Hoootsuite and other tools meaning you can spot emerging issues ( think online crises management) or likewise, discover exceptionally positive reviews to be shared across other platforms. Audiense A simpler tool to help Identify key audiences, monitor and evaluate social conversations by segment and then run reports providing information about how each audience is reporting online, as well as how they think (about your company) and behave. Brandwatch Track conversations on blogs, forums, social networks, and more, including sentiment and feelings of all mentions. Mentionlytics Track mentions, keywords, and phrases in multiple languages and most importantly potential influencers across social networks and other online sources, that you can then use to your advantage. Don't forget Google alerts is free and simply to use, simply input the terms you wish to be alerted for and whether you wish to receive weekly or daily alerts for the search terms. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing . You know you should post something but are out of quality content ideas. What will my followers be interested in? Indeed more urgent the need the harder it gets to find relevant social media marketing ideas. As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet! It helps fill that canvass and jump over that writers block! What is good content for social media? Ask relevant questions: If you want to win friends and influence people, author Dale Carnegie suggests real interest in them. Ask opinions and thoughts about relevant industry topics Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?” You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement. Important dates and topical conversations Looking blankly into space is not going to help your social media marketing content; stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content. Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal! How do I create good social media postings? Go for behind-the-scenes action. Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too. Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company Hows about?
What specifically works best for you in social media marketing ? Comments below As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
What do you mean?
Good communication is about making sure your message is clear and easy to understand. Unfortunately, the use of jargon, buzzwords, or vague business terms on social media is prevalent. Its a great disservice to your messaging efforts as it alienates the audience and they quickly move on. I see jargon as being overused, such vocabulary, your words and therefore your content ceases to convey any actual information. Its not going to create real engagement with your audience unless you can explain the topic in plain English AND make it of interest to them. Examples of overused jargon to avoid:
You won’t believe what happens next! If this heading seems familiar, its because its clickbait-type articles shared online have some form of sensational dramatic title meant specifically to draw in the curious. Titles like this are tabloid trash. exaggeration is the official language of the Internet, Its unsustainable for any business and comes off as inauthentic. If you want your firms authority and clout to remain intact, using hyperboles or overly exaggerated words in your social media content is something to avoid. Always ask yourself whether the claim you’re making is really true, some common terms to stay away from include:
What do you do again? Described jobs in the marketing and social media marketing scene. Some of these that I have come across include:
These pseudo job titles which admittedly seem fun, can actually have detrimental effects on your professional experience. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously. As Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains to Entrepreneur, “When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird. A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.” Think carefully about your social media marketing to be taken seriously. Social media marketing content ideas to get you started . 
Mobile phones are everywhere! There are even waterproof versions for that odd dip in the Forty Foot...but the more that they integrate into every aspect of our lives the greater the way they change to the way we search, in the past you laboriously typed in what you were looking for carefully selecting what you thought were the correct keyword to find exactly what it is you were looking for.
But no longer: we simply ask out loud with conversational search and it is found, and this of course affects how we build and deliver websites and effects a significant amount of search engine optimisation work we do. Let's have a closer look at how voice search will change the digital landscape for Irish Businesses and impact their SEO strategies. We will also give some pointers on how to adapt your website to be more Voice Search friendly. Let’s get some learning in with the top Seo company in Ireland 3 Ways Voice Search Will change Search Engine OptimizationIn the majority of cases when we refer to voice search we mean mobile devices such as watches and phones or phablets. However it is incorrect to assume that voice based excludes all Laptops and PC’s, bear this in mind whilst we examine the impact of Voice search. 1. Questions will be phrased differently.You may be the type of person who runs a lot of search queries per day. This will often involve sitting down at the computer and typing keywords to find what you’re looking for. For example, if you were searching for a similar article to this one, you could type ‘voice interaction SEO’. It’s concise, and very likely to return exactly what you’re looking for. Perhaps you do a lot of querying which will involve sitting down and typing the keywords of whatever it is you are looking for eg. Social media marketing company Ireland. It is concise and succinct. Voice search will appear quite differently, voice searching will be phrased as a full search query. Taking an example to illustrate: Typed Search: Social media marketing company Ireland. Voice Search: What is the best social media marketing company in Ireland? Test it out now and see what the results are: Typed Search: 
Why you don't leave you're social media marketing to the intern
I came across a post on Social media recently being used by a large German automotive manufacturer praising and highlighting the marketing efforts of a Competitive brand.. Naturally enough it had me very curious.. Why would anyone be promoting a competitors product range on their Social media marketing pages? So I delved in a little bit deeper to discover that they had left the entirety of the Social Media marketing efforts of their brand to a short term Intern, it happens frequently, the Marketing Director or Manager has neither the time, expertise or resources to manage all the social media channels, Facebook, Google+, Snapchat, Linked-in, etc to name but a few. But is it wise to leave the brand in the hands of someone with little or no experience on Social Media? In this particular case the post was quickly removed but not before it had spread like wild fire, to make matters worse the marketing manager had instinctively 'liked' the post, without carefully examining it thus spreading it across a much larger network. For firms like this it would make much effective use of their resources to outsource their Social Media marketing and Social Media monitoring to companies who have lengthy experience in managing both inbound and outbound social media campaigns particular if time/resources are limited and they place high value on their online brand reputation. The costs of carrying out such Social Media activities in house can be prohibitive. Often the firm does not wish to invest in the semi-fixed infrastructure needed or lacks the required expertise in house to do so. Developing the different skills and core competencies required diverts management and operating resources from their primary duties. This is where Cosmos.ie comes in. Once a campaign is designed we implement it for our clients. We work closely with our clients in the creation of the campaign's goals, scope, length, and costs to create as close a fit between the client needs and our capabilities. We offer outsourced social media solutions to those companies who otherwise would not be able to invest time or resources specifically in Social Media. WE
Just as you thought you were up-to-speed on the latest SEO best practices, an algorithm changes or a new article has you questioning yourself. Familiar?
Without doubt the world of SEO is spinning faster and faster, and for every new strategy, an old one becomes redundant. As inbound marketers, and of course the best SEO company in Kildare or Dublin to boot it's our job to stay informed of these changes, while keeping our clients and followers up to date on the latest SEO techniques. Today, successful award winning webdesign firms turn their attention to the overdue focus on quality content. Digital marketing and SEO services companies worldwide have halted their blind following of link building and keywords and re-prioritised for high quality content. Our New CTA( Thats Call to Action for non-marketeers) Is your web guy still focusing on keywords rather than topic clusters? How about meta tags and descriptions - has Google been treating them differently recently? www.cosmos.ie Take Hubspots 10 Question Quiz here blog.hubspot.com/marketing/fact-fiction-seo-quiz 
Look back at the firms best performing content. You mayor may not be in charge of social media marketing content , but much of your job will be spent sharing it. If you have access, take a look at the business’ Google Analytics. See what content from the blog or website has performed the best in the last year. Then, pull your social media analytics. Identify the posts and messages that have engaged the audience the most, and compare the two. Certain posts might work from an SEO viewpoint but not for social media marketing purposes and vice versa. You want to identify the posts that perform well in both areas and focus in on these going forward. Don’t be afraid to share your findings with the SEO services team. You’re both probably working towards the same aim, and even if you’re not this type of coordination is mutually beneficial.
Looking at the best performing and most engaging social media content will also offer insight into what type of messaging sparks the interest of your audience. Look at the form of the Tweet or post , where is the image is it short or long and the language of the post did you use correct key words was it lighthearted or more serious in tone. Pull out the top 10 best-performing posts and put them in a document. You can refer to these later for inspiration. Then, do the exact same thing with their worst performing content. You can learn just as much if not more from content that under-performs. Of course: don't forget that the the finest blend of Social Media Marketing and SEO services in Kildare contact us here at www.cosmos.ie |
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