Top 7 AI Marketing Tools in 2023

The world of marketing is constantly evolving, and it is essential for businesses to keep up with the latest trends to stay competitive. Artificial intelligence (AI) is changing the way we do business, and marketing is no exception. Artificial Intelligence refers to the development of computer systems that can perform tasks that would normally require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. AI is a game-changer in the field of marketing, allowing businesses to streamline their operations, gain insights into customer behaviour, and create personalised experiences. With AI-powered marketing automation tools, Irish businesses can improve their marketing strategies, generate more leads, and increase conversions.

Some of the major benefits of AI marketing tools are that they help Irish companies to increase personalization, make smarter and faster decisions, increase their Return on Investment, minimise errors and help in making automated decisions based on data which is collected and analysed.

In this blog post, we will explore the top 7 AI marketing tools that can help your businesses grow their online presence, increase engagement, and ultimately drive sales.

1. Grammarly                                  
2. MarketMuse 
3. HubSpot 
4. Albert AI Marketing 
5. Hootsuite Insights 
6. Phrasee 
7. IBM Watson 

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1. Grammarly

Grammarly is an AI-powered writing assistant that can help you improve your writing skills and make your content more engaging. Grammarly uses advanced algorithms and artificial intelligence to detect grammar and spelling errors, as well as provide suggestions for sentence structure, style, and tone. Its plagiarism checker ensures that the content produced is original and free from any copied or duplicate content. This makes it an ideal tool for marketing professionals who need to create compelling and engaging content while also maintaining the highest standards of quality and originality. Grammarly helps marketers to connect with their target audience and achieve their marketing goals.
Key Features of Grammarly

• Grammar and Spelling Check.
• Tone and Style suggestions.
• Plagiarism Checker.
• Contextual Vocabulary Enhancement.
• Integration with Multiple Platforms.

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MarketMuse

​​MarketMuse is an AI content creation tool that can help you create high-quality content that resonates with your target audience, and helps marketers create high-quality, engaging, and SEO-friendly content that will ultimately lead to driving traffic, engagement and conversions. It uses natural language processing (NLP) and machine learning algorithms to analyse your content and provide you with insights on how to improve it. This tool ensures that marketers can produce content that is not only relevant and informative but also unique and original.
Key Features of MarketMuse

• Content Analysing and optimization
• Competitive Analysis
• Content Brief for outlining topics and Subtopics.
• Topic Modeling that uses natural language processing and machine learning.

Want to know more about how to use these tools in making your marketing strategies? Contact us for a free consultation with one of our experts today! 

 



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HubSpot

HubSpot is an all-in-one marketing automation platform that can help you automate your marketing processes and streamline your workflow. It offers a range of AI-powered tools to help businesses attract, engage, and delight their customers, and lead scoring and predictive analytics to help you identify high-quality leads and personalise your marketing messages. HubSpot's AI-powered chatbots can help you automate your customer service and sales processes, providing quick and accurate responses to customer inquiries. HubSpot's platform also offers a range of analytics and reporting tools, allowing marketers to track the success of their campaigns and identify areas for improvement.
Key features of Hubspot

• Content Management
• CRM allows businesses to manage their customer relationships and track sales and marketing activities.
• Hubspot’s free Email Marketing tool helps marketers to create and send personalised and engaging emails.
• Analytics and Reporting tools allow marketers to track the success of their campaigns and identify areas for improvement.

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Albert AI Marketing

Albert's AI-powered tools provide businesses with the insights and capabilities they need to create personalised and engaging marketing campaigns that drive traffic, engagement, and conversions, by testing and optimising creative elements of content and maintaining the highest standards of originality and authenticity. The platform uses machine learning algorithms to analyse customer data and behaviour. Albert's AI tools can also automate many marketing processes, including targeting, testing, and optimization, freeing up marketers to focus on more strategic tasks. 
Key Features of Albert AI

• Automated campaign optimization.
• Creative Testing.
• Cross-channel campaigns.
• Real-time analytics and reporting. 

Hootsuite Insights

Hootsuite Insights is a marketing tool that provides businesses with real-time insights and analytics on their social media performance. With Hootsuite Insights, businesses can track and analyse social media conversations about their brand, industry, and competitors, allowing them to better understand their target audience and create more effective social media campaigns. Hootsuite Insights also offers sentiment analysis, allowing businesses to identify and respond to customer feedback and complaints in real time. Overall, Hootsuite is helpful for businesses that are looking forward to improving their social media strategy and optimising their social media presence.
Key Features of Hootsuite Insights

• Real-time Social Listening 
• Sentiment Analysis 
• Social Media Campaign Tracking 
• Customizable Dashboards and Reports  
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Phrasee

Phrasee is an AI tool designed specifically for marketing campaigns. It uses a natural language processing system and machine-learning techniques that optimise email subject lines, generate compelling social media posts, and even write entire ad campaigns from scratch. Phrasee also analyses data from your past campaigns and uses this information to create new, optimised content that resonates with your target audience. Additionally, Phrasee integrates seamlessly with popular marketing platforms like Salesforce, Marketo, and HubSpot, making it easy to incorporate this powerful tool into your existing marketing workflows.
Key Features of Phrasee

• Optimised email subject lines 
• Social media post generation 
• Ad campaign creation 
• Integration with popular marketing platforms 
• Advanced analytics and reporting 

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IBM Watson Marketing

IBM Watson is a powerful AI tool that has advanced analytics capabilities that can help marketers to understand customer behaviours, preferences, and sentiments to make data-driven decisions. Additionally, Watson can create personalised customer experiences by providing recommendations and targeted messaging based on customer behaviour and preferences. IBM Watson tool analyses data from different sources such as social media, web analysis, and customer feedback. It also integrates with other IBM products and third-party platforms such as salesforce and Adobe Experience Cloud, to provide a smooth marketing experience to marketers.
Key Features of IBM Watson Marketing

• Behavioural segmentation 
• Predictive Analysis 
• Integration
• Personalisation and Automation. 

These top 7 AI marketing tools in 2023 offer a wide range of features and capabilities to help businesses in Ireland create more personalised, targeted marketing campaigns that reach their target audience more effectively. By leveraging the power of AI, businesses can gain valuable insights into customer behaviour and preferences, and make data-driven decisions to optimise their campaigns for maximum impact.


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