4. In 2020, Social Media has become the primary source of news in Ireland. The trend over the last number of is the for people to get their news from their social media channels and less so TV and newspapers, #Covid-19 spread quickly and this, of course has had a dramatic increase in the number of social media users as social media became their primary news source. More and more people prefer to consume information especially news on the internet. According to Forbes, 70 percent of Internet users surveyed said that they hear about the latest news on #Coronavirus via social media before ever hearing about it on a news station. Many social media users will see the breaking stories on their feed and go to the news sites to learn more. The survey found a 57 percent increase in traffic to news sites referred to as social media. It is simply because the information, (or let's be honest, disinformation) is spread out so fast on social media. From one person to another and eventually the whole world knows about it. Facebook and Twitter have become the main source of news for a huge proportion of the planet. The moment something like #Covid19 happens, you can instantly see that the topic’s hashtag becomes trending. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. The next post is how these social media platforms can tackle this problem and how your business can make the most of this increased traffic on these platforms in order to get ahead using social media marketing techniques. “There is only one thing in life worse than being talked about, and that is not being talked about.” Oscar Wilde #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
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#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying .. The big hype in the industry is focused on Artificial intelligence and Virtual Reality. You probably have a good idea what AI is and but what is Augmented Reality or VR exactly? Let me have go at explaining it .. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. While there are certain similarities, virtual reality actually means developing a whole new world from zero:- a simulation of the real and the imagination. whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs. Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences. The famous platform which has implemented AR is #Snapchat. Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology. And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working on it, not to be outdone. This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology. The reason being it can drastically improve the engagement experience on social media. Hence of course, it is a powerful social media marketing tool for brand and businesses to increase their engagement with their customers. Some potential features of AR in the social media future:
As one of the top website design and social media marketing companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.  2.Video will become primary in #socialmediamarketing and #seo
YouTube is now the second largest search engine in the world. People are not only searching or products and services: people are using Google search but also looking at products and services on social media channels such as Instagram Facebook videos even stories, Discover on Snapchat Videos are versatile and can be both short and long but need to be engaging. The big plus is that they are also easy to share across multiple social platforms. People love them because they are easy to digest, entertaining and engaging. They are a much-loved type of content for a marketing professional because they can potentially give great return of investments (ROI). Because social media channels are designed for people to connect, share content, videos are a perfect fit for this. the big boys of social media like Facebook and Instagram are pushing hard for video content. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create for your #socialmediamarketing yes? #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices www.cosmos.ie/online-marketing-services-kildare-dublin.html  Top Social media marketing trends for 2020
So as we head into the silly season of Christmas what are the top 10 #socialmediamarketing trends in Ireland into the year 2020? Quite a number of clients are asking about the #socialmedia marketing trends in Ireland for 2020.. let's take a look over the next few blogs.. or will it be with vlogs? More privacy and security There is definitely a consensus and trend out there in relation to #privacy and security issues: social media's future will lie in ensuring these are regulated. Privacy has always been a main concern on #socialmedia by some, however, this is now a concern for the majority no longer just the minority. Social media marketing has become hyper targeted; what the correlation is of course is highly relevant content to the viewer. The best social media marketing companies will identify when they are overreaching over personalising and over familiarising content. Yes, customers want a personal experience and individualised experience on any of the company's touchpoints, however over the next few years, companies need to identify the line between creepy and personalized content. In a funny kind of way customers and consumers know how much information big tech companies have on all of their online activities but they like to pretend or ignore or they don't! This is because, on any platform, we have our information exposed to the platform. Take Tik Tok or Instagram for an example, we sign up for the account, we fill out some basic information about us. And as we keep on using it, we are prompted to fill out, or consent to, more and more Information. This data is then collected by the social media marketing companies.. This is the same for all kinds of social media platforms, whether it be TIK TOK exploding on the scene, or Instagram But what we see is they are pushing towards data privacy and security more than ever before, because they are conscious that they risk alienating customers and consumers. Next blog we're going to look at how video is going to become the primary type of content over the next 12 to 18 months…. #socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrategy #socialmediamarketing101 #socialmediamarketingconsultant #SocialMediaMarketingServices  10. ... it isn’t only your website that needs to be GDPR compliant Changes with #GDPR will change a large part of the business, and in the last few blogs we have focused solely on its effect on Digital Marketing As you start changing your website and digital activity to adjust, that there are a whole lot of issues you need to consider The data protection commissioner has provided some excellent tips www.dataprotection.ie/en/organisations but here are a few key questions to be considering now right now
As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign Cosmos.ie latest sponsorship.
Linked in digital marketing
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential. With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second! So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way! 1. Create LinkedIn Company Page- its free! Yes its Free. If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you. A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online. As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels. Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page. 2. Consider Content Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn. For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts. It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity. 3. Post Regularly It goes back to one of the Golden rules of social media marketing. BE CONSISTENT! It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance. Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it. Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves. Social media marketing company near me www.cosmos.ie 4. Right Content For The Right People This goes hand in hand with number 3 because they’re closely intertwined with one another. If you’re posting at the right time and the right number of times for maximum engagement, then that’s great! However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click. Experts say you only have 3 seconds to get your audiences attention. Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn. Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat. While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place. 6. LinkedIn Groups Locate already existing groups talking about your brand or industry and join them by taking part in the conversation. Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves. Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform. Don’t miss out! So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager 
Top tips and tools from Social Media marketing agency Kildare
Now that you understand what social listening is, why you should implement it, and some of the key strategic points to consider, let’s look at some tools that can help.
After our most recent blog you should have a good insight into Social media marketing insight and the importance of social media listening. Now let see what tools are available to help you with your social media marketing and listening both free and paid versions. Hootsuite Hootsuite can be used to create social media streams that monitor conversations and keywords across multiple social networks. If you then see an opportunity to appeal to potential customers, or simply brand advocates, you can react accordingly or assign the responsibility to someone else in the social media management function. Hootsuite Insights Go further with sophisticated reports that allow you to monitor more than 25 social networks as well as news sites, blogs, forums, and other online spaces where people interact—and get real-time updates on unusual spikes or drops in activity. You can even track sentiment broken down by location, language, and gender. Talkwalker Talkwalker offers sophisticated listening and analytics capabilities covering over 150 million sources including blogs, forums, videos, news, review sites, and social networks. Putting Talkwalker with Hootsuite allows business to define and categorise the conversations that matter using filters so they can make the right decision on how to appeal to customers. Synthesio will allow you to monitor conversations on very specific topics within different audiences. Synthesio can tag mentions by language, location, demographics, sentiment, and influence, and the reports produced include a social reputation score. Very useful for comparison to competitors and to have a benchmark to work off. ReviewTrackers Social media networks are not the only place your business or brand is been spoken about. This is where review trackers can help as it makes it alot easier and less time consuming to find and respond to reviews from foursquare to Google reviews,TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps, and so many others. It integrates easily with Hoootsuite and other tools meaning you can spot emerging issues ( think online crises management) or likewise, discover exceptionally positive reviews to be shared across other platforms. Audiense A simpler tool to help Identify key audiences, monitor and evaluate social conversations by segment and then run reports providing information about how each audience is reporting online, as well as how they think (about your company) and behave. Brandwatch Track conversations on blogs, forums, social networks, and more, including sentiment and feelings of all mentions. Mentionlytics Track mentions, keywords, and phrases in multiple languages and most importantly potential influencers across social networks and other online sources, that you can then use to your advantage. Don't forget Google alerts is free and simply to use, simply input the terms you wish to be alerted for and whether you wish to receive weekly or daily alerts for the search terms. What is the best social media marketing agency? So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland 
Managing social media marketing, we have all been here, stuck in a rut looking for fresh content ideas to get started, you have already done the piece about SEO, Website design, or general Social media marketing . You know you should post something but are out of quality content ideas. What will my followers be interested in? Indeed more urgent the need the harder it gets to find relevant social media marketing ideas. As one of the top social media marketing companies in Ireland we have had this problem in-house all the time, so time to share a little bit of our cheat sheet! It helps fill that canvass and jump over that writers block! What is good content for social media? Ask relevant questions: If you want to win friends and influence people, author Dale Carnegie suggests real interest in them. Ask opinions and thoughts about relevant industry topics Eg., if you are a electrician, you might ask “What are your must-have tools essential for the latest safety compliance rules? Put in the comments below!” instead of just “what tools to you use?” You will garner a much better response by truly asking really relevant questions to the audience and thus create better social media engagement. Important dates and topical conversations Looking blankly into space is not going to help your social media marketing content; stare at the calendar instead; are there upcoming holidays/notable dates? These are perfect opportunities for creating timely social content. Its October: Halloween, you could run a “customer haunt” campaign to show appreciation with a bit of humour . This might be as simple as creating some Ghostly content, or some frightfully good deal! How do I create good social media postings? Go for behind-the-scenes action. Next time you want to go Facebook live stream or looking for fresh content for the Instagram account or indeed Snapchat have a look around the office , it may seem mundane to you because you see it all day but your customer might love to understand the people and processes behind the seen. Indeed a Dublin client recently shared the printing process and got thousands of likes and shares for his social media content and of course it helped his SEO too. Are there any internal activities? something like as a worker’s birthday or retirement can offer opportunities to showcase your work culture, and of course create an affiliation to you company Hows about?
What specifically works best for you in social media marketing ? Comments below As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland |
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