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5/27/2022 0 Comments How to win SEO in 2022? 10 necessary and easy steps to create a good SEO in your website - Beginner’s guide How to win SEO in 2022? 10 necessary and easy steps to create a good SEO in your website - Beginner’s guideThey say that good things in life take time, and in SEO it is the same. It is a process of rigorous work, and a lot of consistency that is synonymous with patience, discipline, and persistence. In this article, we will give you the right steps to succeed in the SEO strategy of your company's website or blog. What is SEO? And why is it going to be useful for you?Search Engine Optimization (SEO) is important to make your website more visible and more authoritative in search engines. Carrying out a successful SEO strategy will help you get more people to find your company's website and thus attract more potential customers. But... What is the purpose? The idea is that your website appears in the first positions of the first search page of the search engines, since we know that these are the most likely to be consulted. 1. Create a buyer persona according to your business Some questions you can ask yourself to discover your true customer and buyer persona:
You may ask yourself, "but what does this have to do with an SEO strategy?" The point is that knowing who your buyer persona is is an important piece of information that you must take into account at every step of any strategy. It is a task that not many give the priority it deserves and, without a doubt, it can determine the success of your SEO strategy. 2. Identify keywords Once you have identified your buyer persona, the next step in your strategy is to analyse what kind of searches they do and what are the best words to position your website. You can use the Google Trends tool, which allows you to see what people are searching for on Google. If you have a Google Adwords account, you can also use the free Keyword Planner tool, which helps you find the words or phrases that users search for the most according to language and country. A good rule that will allow you to speed up your work is to organise keywords by categories or services and in order of importance. Tip: make sure you use your keywords in texts, URLs, categories, tags and in your meta descriptions, the text that appears below the title or link in the search results (SERP). Similarly, you can include your keywords as topics in your articles, either in the title, in the headings or in the text (it is important not to saturate them or seem too forced). Another old technique, but still valid, is to highlight keywords using bold, italics or underlining.  3. Analyse your competition After identifying which keywords you want to be related to your website, it is important to observe which companies have authority in the searches where you want to appear. A good tool to use is Screaming Frog, which can help you know what words your competitors use and how their content is structured. If you want to start analysing your competition, I recommend you learn how to use Screaming Frog to make your life and your SEO strategy easier. We should also not overlook the existence of Semrush, this tool not only does keyword ranking analysis but also allows you to analyse SEM campaigns of your competitors, make reports in great detail and perform searches and analyse the possibilities of your star keywords.  4. Take care of your images Your entire website should be SEO friendly, including your images. When naming your photos, make sure you name the file correctly. For example: if the image is of a landscape of the Eiffel Tower, the file name should be "eiffel-tower-paris.jpg". The idea is that Google can know what the image is about, in this case, the keyword is Eiffel Tower, since it is the main subject of the photo.  Another factor to take into account is the loading time, as it is important for SEO. The faster the site, the easier it is to visit and index a page. Images influence the time it takes to load a website, especially when a large image is loaded and displayed very small, such as using a 2500 × 1500 pixel image and displaying it at a size of 250 × 150 pixels. Here the ideal is to scale the image to the size you want to display it. Tip: don't forget to add the alt text, in other words, the descriptive text that appears when the cursor hovers over an image. Make sure you add the alt text and that it includes the SEO keyword of that page and is relevant to the image. 5. Details make Google fall in love with you The success of your SEO strategy is the accumulation of many small details that, little by little, add up points with Google. The truth is that a website must have certain specific configurations to successfully carry out the positioning in search engines. Here are some of the details you should take into account:
 6. Fix broken links
It has probably happened to many of us that we are visiting a website only to end up on a 404 error page. These broken links are not only annoying but they can also hurt your SEO efforts. Why? When your visitors discover that they have broken links, they will not want to continue browsing other pages, and if your visitors spend less time on your site, search engines will assume that you are not providing a good user experience and will lower your SEO. Therefore, it is important that you fix these links by redirecting them, permanently or occasionally, to other pages that are active. 7. Use your own links When writing content for your website, especially when it comes to your blog, try to make one topic lead to another to prolong the time your readers spend browsing your site. How to do it? Use internal links, that is, links that go from one page to another on your website. If you write an article about skin care tips, try to link it to another article on your blog (for example: skin care for all ages) within the same text. You have to be clever in your writing and think about how you are going to link it so that it is coherent with the rest of the article. For example, you can word it in such a way: "Your beauty routine should be designed for your needs, this is why it is important that you adopt the best skin care according to your age." The sentence that is in bold is where you would add the hyperlink that takes the reader to the other article in your blog. 8. Strengthen your content Writing is not an easy task for everyone, even professional writers themselves suffer from writer's block from time to time, a condition where they find it difficult to produce new and creative content. Even so, the important thing to understand is that your audience comes first, before Google's algorithms. Your content must be useful, original and creative. Before selling your product or service think about how you can help your buyer persona, then write a friendly article, well worked with examples and tips, and that the tone corresponds to the brand. Ideally, it should be long (more than 1,000 words), since several studies have shown that more elaborate articles tend to have better SEO results. Also check that your website has a responsive web design, in other words, that it adapts to any technological device, whether from a mobile, a tablet or a desktop computer. It is worth mentioning that since 2015 Google penalises any website that does not have this type of design. 9. Analyse and measure your SEO strategy A good place to get this information is through Google Search Console, formerly known as "Google Webmaster Tools", a free tool that helps you analyse, optimise and verify the status of your site in search engines. It shows you all the errors that Google finds when it reads your website so that you can solve them faster.
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Hi, and welcome back to the final part of the blog, "Nine critical laws to implement in social media marketing." This blog will discuss the final three laws, which consist of value in social media marketing, an acknowledgement in social media marketing, and accessibility in digital marketing. If you haven't yet, check out parts 1 and 2! We hope you have enjoyed past blogs and also enjoy this one! 7. The Law Of Value In Social Media Marketing. Suppose you are excessively promoting your business on all social media platforms. In that case, your customers will start to stop reading or paying attention to your posts. They will begin to be annoyed and irritated about them and eventually unfollow all your pages. If your business promotes branding, other aspects will slowly suffer as there is little to no attention. What keeps a customer returning and connecting with your company is their value from your business and promotional activities. Furthermore, if you provide incentives such as free products/services, discounts etc., the more value you add, the more satisfied the customers. 8. The Law Of Acknowledgement In Social Media Marketing When online or on-site, always greet and acknowledge the person who reaches out to you. It would be best never to ignore someone who reaches out to you as they have taken the time to message you. Social media and physical interactions are, in this case, the same. Customers or clients expect to receive the same reception, welcoming and respectful. As previously mentioned, it is vital that the person feels valued as they don't want to be feel used for the companies' benefit. Social media marketing success always acknowledges every contact who reaches out to engage with you or your firm. Linkedin is a great example; it accepts each request individually. Sometimes, it's as simple as thanks for connecting that kicks off a conversation, leading to more extraordinary things. 9. The Law Of Accessibility In Digital Marketing For your business to reach its goals, being available and accessible to your customers and clients regularly is crucial. You must engage with your audience constantly and participate in all the ongoing conversations in all businesses. The best way you can be available to customers is by being obvious. When you get a message, make sure you reply within 24 hours; otherwise, you will be perceived as being unprofessional. Especially after recent publications, you need to engage in conversations. Followers online are impatient, and they won't hang around to wait for an answer if it can be immediately answered elsewhere by someone else. #socialmediamarketing #socialmediamarketinglaw #laws #socialmedia #digitalmarketing #businessplan #marketingstrategy #contentmarketing #contentmarketingstrategy #followers #influencermarketing #socialmediaonline #socialmediaplatform #marketing  Welcome back to part 2 of our blog, "Nine critical laws to implement in social media". Here we will discuss the following three critical laws you should implement in your social media marketing plan. Next week we will release the final part of the blog; we hope you have enjoyed the reading so far. 4. The Law Of Patience In Social Media Marketing. Social media and content marketing success doesn't just happen overnight. While it's possible to catch lightning in a bottle, it's far more likely that you'll need to commit to the long haul to achieve results. If you and your company aren't willing to play the long game, you are not doing things correctly. If you want to build up your brand, your following, and engagement on posts, this takes much time and is a slow process that requires great patience. If your company doesn't want to provide work and dedication over time consistently, then don't expect to have great responses and positive results. 5. The Law Of Compounding. Suppose you have unique, quality content and build your online audience of quality followers. In that case, they'll share it with their audiences on Twitter, Facebook, LinkedIn, their blogs and elsewhere. Sharing and discussing your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online. 6 . The Law Of Influence In Social Media Marketing. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. It is vital to develop positive relationships with online influencers, whether small or renowned in the social media world. If you are on their "interest list", they might share some of your work with their followers to gain interest in your products and services. Share and promote their content to try and gain a form of relationship with influencers to form long-term bonds. There is always someone interested in what you are selling, so don't hesitate! #socialmediamarketing #socialmediamarketinglaw #laws #socialmedia #digitalmarketing #businessplan #marketingstrategy #contentmarketing #contentmarketingstrategy #followers #influencermarketing #socialmediaonline #socialmediaplatform #marketing  Social media marketing is a foolproof way to facilitate communication with your targeted audience and build long-term relationships but is very complicated. General ideas consist of many details that take much strategic thinking to perfectly corresponds with the brand. But unfortunately, many marketers get too deep into their world that they forget the nature of business itself. To fix this, we will present essential rules of social media. These laws cover what clients/customers expect from you through social media. Here are the first three laws to look out for!
In general, if a business is to succeed, social media and content marketing techniques require as much listening as it does talking. Listening enables you to obtain facts so that you can, later on, make decisions that can interest and benefit your business. Therefore, it is essential to acquire listening skills to build trust and reinforce brand reputation. The reputation of a company depends on your listening skills. Once that is valued and taken into account, you will create content that will be engaging and interesting for your segmented targeted audience. One efficient way to improve your listening skills is by giving your full attention, respect, self-reflection and most importantly, letting the customers ALWAYS be right. 2. The Law Of Focus. It is better to focus on something you specialise in and feel comfortable doing in social media marketing rather than many different tasks. A highly-focused social media and content marketing strategy intends to build a strong brand with a better chance for success than a broad strategy that attempts to please a maximum number of people. If you can teach your targeted audience to associate your product with a single idea and even perhaps a few words, you can become a market leader. 3. The Law Of Quality In Social Media Marketing. Quality trumps quantity every time. It's better to have 100 online followers who read, share and talk about your ideas and content with their audiences than 10,000 connections who disappear after connecting with you the first time. Likewise, quality products/services greatly help maintain customer loyalty, satisfaction and brand recognition. We hope you found this blog informative and useful. Part 2 coming out next week, stay tuned! #socialmediamarketing #socialmediamarketinglaw #laws #socialmedia #digitalmarketing #businessplan #marketingstrategy #contentmarketing #contentmarketingstrategy #followers #influencermarketing #socialmediaonline #socialmediaplatform #marketing  One fact that frequently changes in the world of social media are trends. Each year all social media platforms tend to change some of their marketing methods to best suit their company but, most notably, the customer's needs. As we all know, social media is the primary source of marketing products and services. Understanding the importance of social media marketing, it is imperative to create a marketing plan targeting your social media audience and come with targets that your business wants to achieve. Numerous clients are all asking about the social media marketing trends for 2022. So, let's go through all social media platforms and see which trends will be the most effective this year! Tik-Tok marketing takeover Tik-Tok is a very trendy social media platform that has only grown since its launch. For the past few years, Instagram has been the most prolific social media marketing platform because of the significant fast-growing rate of their social network. As a result, their return-on-investment is considerably higher than its competition. Nevertheless, things are slowly changing as Tik-Tok's marketing grows even further in 2022. Tik-Tok has also recently reached a milestone of one billion users on its social media platform. Even though that only places them in 7th for the most used social media platform globally, it increased 45% over the last year, which means that the demand for Tik-Tok has grown exponentially over the years. Reels on Instagram Various sources from the head of Instagram mention that users are asking for more engaging and entertaining video content. So, it has become critical for businesses to move towards and integrate Instagram reels as part of their marketing plan for their social media strategy. Social media reels contributed a lot to their marketing success on Instagram in 2021 as it is a commonly used current social media trend. Therefore, remember that incorporating Instagram reels into your marketing strategy will only boost your social networks reach and brand recognition. Social e-commerce Even though online shopping through social media channels has been integrated into the social media strategy for many years, the pandemic has increasingly brought much more growth to this trend. Resulting in that phenomenon, the social e-commerce trend still seems to be the heart of consumers' shopping experience in 2022. In fact, over the last years, social media applications such as Instagram and Facebook have implemented the shop feature for business accounts to respond to this booming trend. The importance of NFT's space within Twitter is also something to look out for! The company's adoption of NFT's can become mainstream. Twitter had already come up with the hashtag, @ mention and the retweet. Using profile pictures to portray NFTs already, owners of CryptoPunks, Bored Apes and other famous collections had invented the NFT profile. And now it is an official Twitter product. Spending more on small networks When looking at all the trends emerging in 2022, this is probably the one that will surprise people the most. Nonetheless, new research shows that customers are more receptive to advertising on smaller social networks. This doesn't include only middle-sized companies; it includes well-known companies like Tik-Tok, Snapchat and many more. Over the previous two years, there has been a significant increase in search demand for ads on these networks. Micro and macro-influencers Macro-influencers with their millions of followers can help brands reach more people at once than micro-influencers. The product will get immense visibility and an opportunity to reach millions of people. Their audiences are broad and diverse, allowing brands to target many customers. Macro-influencers can be right for you if your goal is to generate awareness rather than engagement. On the other hand, micro-influencers are more affordable than macro-influencers. Money itself rarely motivates micro-influencers. If they don't believe in your brand or product, they will not work with you even if they are paid. Micro-influencers are more trustworthy than macro-influencers; they create engaging conversations with their fan base. Long videos are a bust. Sources say about 60% of overall videos from all social media channels published on the internet were less than a 2-minutes length in 2021. Now, especially with the arrival of Tik-Tok not so long ago, long video content isn't that appreciable anymore. The sudden and rapid advances of reels and stories have ensured that long video content on social media platforms remains a bust for now. On the other hand, you have to remember that reels and shorts must be engaging and entertaining to reach a new audience and retain your current audience. Adaptation of VR and AR technology Both augmented and virtual reality technology are currently social media trends for your marketing plan in 2022. More and more brands are trying to offer these technologies to excite the customer experience. The biggest and brightest companies such as Amazon have implemented AR-powered shopping, enabling users to try-on products before purchasing them. This can impact the customers in making thoughtful purchase decisions before investing in something. Various social media platforms like Snapchat, Instagram, and Facebook have allowed users to try on different filters to click images, create videos or even share them across the globe. Regarding virtual reality, Facebook is the primary target for VR. They offer a feature they call Facebook spaces where people from anywhere can interact with each other through their headgear. Metaverse is something that they have been pushing recently. Facebook is betting a lot on this concept succeeding. It's putting some of the most outstanding engineers in the world to work on this project, acquiring virtual reality and augmented reality companies, hiring thousands, and working with billions of dollars. There are still massive improvements in terms of AR and VR as it is relatively new, but people seem to enjoy it as unique and different. For sure, augmented reality and virtual reality will grow and become mainstream in 2022. Targeting locally to become more predominant than before! Local targeting has become a very dominant trend to practice when you are a relatively small company. By targeting locally, you get to build a connection with your target audience by geo tagging your posts and your stories. One social media application that has this feature is Instagram. By having a part such as geotagging users, it emits local brands to become more accountable to the eye of the people. Snapchat geo-filter is location-based, where you can find it by swiping right on your Snapchat photo. It's a handy tool for promoting your business. If you create your geo-filter, anyone on Snapchat in your chosen location can use that filter on their Snapchat images and videos, which means that you'll attract a large audience without much effort at all. Furthermore, companies like Facebook and Twitter enable small businesses to target some audiences through local IP addresses. Suppose your company appears to be small compared to your competitors. In that case, you should reach out to local people to build your brand awareness and gain popularity before targeting people that aren't local. With the increase of online competition, it is rough for small businesses to compete with a well-established brand, especially if your company is pretty new.  Want to know more about these effective techniques that you should establish in your marketing plan?
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media! Contact us #cosmosshineonline #socialmedia #socialmedia #marketingstrategy #currentsocialmedia trends #trending #socialmediaplatform #marketingplan #socialmediaapplication #allsocialmedia #socialnetwork #socialmediareels #socialmediamarketingtips As one of Kildare’s top social media marketing and SEO companies, www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland. 1/25/2022 0 Comments Who out trafficked Google 2021?That’s right. TikTok has been the top social media platform that has beaten King Google in 2021, being the most trafficked web address in the world according to the data of the American cloud company Cloudflare, and getting first place in the top applications downloaded in the second quarter of the year. But… how did ByteDance, the company behind the application manage, to get TikTok to where it is now? During the pandemic of 2020, Tik Tok started to make itself heard and the US tried to ban the application to its citizens, accusing the Asian country of wanting to keep its information for improper use. This is how the famous technology war between China and the US arose, where for now, TikTok is the clear winner against its direct American competitor, Instagram Reels.
So why might TikTok be important for your digital marketing plan? When you enter TikTok, the first thing to take into account is the audience present on the platform. Think that more than 75% of its users are under 35 years old, and they spend an average of 52 minutes a day browsing the application. Make a good preliminary study to find out if it fits with your marketing strategy and you can jump right in. Then, it will be time to ask yourself, “What can my brand do on TikTok?”
If you want to learn more about what you should consider before choosing a social network for your digital marketing strategy, check out our blog post: 5 Things to think about when choosing a social media platform And if you have any questions about how you can made your digital marketing strategy for your business, contact us! #sba #cosmosshineonline #smallbusiness #sbamember #sallinsbusinessassociation #business #digitalmarketingcompany #kildare #DigitalMarketingPlan #Famoustiktoker #TikTokView #TopSocialMediaPlatform #New Audiences 11/26/2021 0 Comments 5 things to think about when choosing a social media platform, Part 2: Advertising & AnalyticsWelcome back to part two of our blog on five things to think about when choosing a social media platform. In case you missed last month's blog post, be sure to check it out as we talked about the first three things on the list: Content type, Target Audience, and Visibility of content. This entry will focus on Advertising and Analytics but do not worry as we will keep it as simple as possible for those of you who may be new to analytics and advertising in the online world. Paid advertising on Social Media Platforms is big business and the platforms themselves have made it easier than ever to run ads through Social Media. There is a lot involved in this but we have compiled some things to think about before diving into paid advertising on social media. The first thing is how selective you can be with your target audience. You don't want people outside your target market seeing your ad as it will cost you more money for no return. You also want to be able to target everyone that is within your target audience so platforms like Tik Tok may not suit international businesses targeting multiple countries, but may suit local businesses better, for example if you are a business in Kildare and want to target Irish Businesses. This leads us on to the next point about advertising which is how simple the platform ads manager is. Many business owners do not have a background in marketing or advertising and so it can be difficult to begin if the ads manager is confusing and difficult to use. If this applies to you make sure that you can either understand the ad manager or you can get help from someone who does.This means you will not waste the money you spend on social platforms. If you are stuck and need help why not contact us at COSMOS, where we can help you manage your entire social media without you having to worry about it.. Analytics will also be important for your business to see how you are performing on these social media platforms. This allows you to update your strategy to continue to reach your followers and get engagement. So what should we look for in social media analytics? The first thing to take note of is whether the in app analytics are filled with so called ‘vanity metrics’ that look great on the surface but do not show the business results you are looking for. The next thing is if they are easy to understand and correlate between your other social analytics or your websites analytics. The key is to streamline the analysis process so you can easily see what works and what does not, and change accordingly. Metrics to think about when looking into insights on a social media platform are:
These metrics among others will allow you to tailor your content and posting schedule to suit your audience. But what if you want to compare the platforms you use and potentially get better insights into your social media analytics? Maybe you could use a social media analysis tool such as Fanpage Karma. This Software allows you to link up your social media channels so you can compare each of them to each other over a certain period of time. Aside from showing which of your social media accounts are performing better, it will also allow you to add your competitors to the site so you can keep an eye on their progress too! Perfect for staying ahead of the competition. And that concludes our two part blog for 5 things to think about when choosing a social media platform. If you have any further questions, have a look at some of our other blog posts such as
 In 2021, Social media marketing is a fundamental part of any business’ marketing strategy. But how do you choose which social media platform is best for your business when there are so many? So far this year, Facebook has been the most widely used social media platform. While this might tell you Facebook is the best option, it is not always the best way to reach your target audience. As we work a lot with small businesses in Ireland, particularly in Kildare, we know what you might struggle with when choosing what platforms to use for your digital marketing strategy. We also know that along with posting content for customers, many of you also want to network with other small businesses. So let's take a look at five things to keep in mind when choosing which social media platform is right for you. The first thing you should think about is what content you are going to be posting.Visual content such as images and videos are often associated with Facebook and Instagram, but depending on the length of content it might perform better on Youtube. Maybe you are interested in posting typed content to encourage conversation or reflection, in which case you might choose a platform like Reddit or Twitter. Audio content like podcasts will naturally push you towards platforms like Clubhouse or Spotify. The main thing is to find out where your content will fit and has the potential to be received well by an audience. For example, here at COSMOS.ie, we post on LinkedIn as we want to network with small businesses in the Kildare area and this is where you are interacting with customers. We also post on Facebook as many of our clients are interested in Facebook advertising and so it is important we have a presence here. It is then worth investigating if you should have more than one content type which allows you to diversify your content portfolio and will potentially allow cross platform posting. A popular example of this is if you record a podcast for spotify but also record video so you can then post the content on youtube. This means you can reach people on more than one platform and will get more eyes, or in this example ears!, on your content. More eyes potentially means more engagement which is what we want as businesses when it comes to posting on social media. However you choose to produce your content there is a platform that will allow you to reach your audience. Another issue that can arise is trying to figure out who and where your target audience is. This can be more difficult for smaller companies as larger ones tend to have more followers and so the audience can be found on almost all social media platforms. So how do you decide where your audience is? This can take some adjusting until you find the right fit but you should think about your business area. If you work for a camera company, naturally your audience will be found on platforms like Instagram and Youtube, but what if it is not as simple as this example? If you are stuck take a look at groups or communities on social media that may relate to your area (A great example of this is the #marketingtwitter on twitter for marketing professionals). This will help you find the people who will be interested in your content and will be more likely to engage with it. You also need to think about what content your audience like to see. Do they want to see a professional infographic explaining industry trends or maybe they are looking to network with other small businesses in Ireland? If so, LinkedIn may be the place for you. If they prefer more informal conversation we would recommend using Twitter. It is important you know your target audience before you start on a social media platform as choosing the wrong ones may provide little return on a huge amount of effort. Let's assume that you have not started on any social media platforms and you want to let your audience find you without doing any social media advertising. There are a number of things you can do to help this but one often overlooked area to think about is the visibility of the content. Some social media platforms allow users to find content from new users much more easily than others. For example, Tik Toks ‘For You Page’ allows you to see not only posts from accounts you follow but also shows you new accounts, providing a system where posts can reach a lot of users in a very short amount of time. Instagram's ‘Explore page’ and ‘Reels’ also do this and so maybe these platforms would suit you better in finding your audience than others. Shareability is also important in relation to visibility. How many times have you found a new account from a post someone sent you through a dm or a story share? A great example of shareability is Tik Tok. Rather than making the share a link to the platform, Tik Tok watermarks videos allowing them to be downloaded and shared on any platform. With these things in mind you will be on your way to picking a social media platform that will suit your needs. Next month we will bring you part two focusing on advertising and analytics on these platforms and what to look for when choosing a platform for your business. Which area do you find the most difficult when choosing social media platforms? Be sure to comment and let us know!  |
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