​
No. 5. Named parties, naming the names!

Any website forms must clearly show each party or business for which the consent is being given. It is not satisfactory to say specifically defined categories or the great cover all of third-party organisations: they must be specifically named in the form.

In this example, you can see Tesco Mobile Ireland understands the gist that we need to give named permissions for updates
​

Of course the other rule applies too in this context: opt in rather than opt out.

As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR

​4. It has to be Easy to withdraw permission or opt-out.

It must be just as easy to remove consent as it was to grant it, and individuals always need to know they have the right to withdraw their consent.

In terms of your web user experience, this means unsubscribing could consist of selectively withdrawing consent to any or all forms of communication:

Or easily change the frequency of communication, or stop all communications entirely:

See images for some excellent examples of how it should be done


What is the best webdesign company ?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance
​As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR ​

3. Granular Opt-In
How do I make my website GDPR compliant?

In order to make your website GDPR compliant any of your website users should be able to provide separate consent for different types of information processing of their data 

Users should be able to provide separate consent for different types of processing.

In this example, the awards company are asking for specific permission for each type of processing (post, email, telephone) and also asking permission to past details onto a third party.

Good practice..

​

What is the best webdesign company ?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance
​As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR ​

2. Unbundled Opt-In

The consent you are asking for should be set out separately for accepting terms and conditions, and acceptance of consent for other ways of using data.

In this example, Tesco clearly set out the acceptance of their terms and conditions, but then fail to separately set out the active opt-in for their contact permissions: it's opt OUT by default....tut tut again

It’s a shame Tesco didn’t get the option to be more granular in terms of communication opt-in preferences (email, SMS, post)too.

POOR user experience, and must be changed. Each form of communication must be requested separately, so ask for permission separately for Phone, email etc

GDPR Opt In Fail.

Have you any examples you may have seen recently?

​

What is the best webdesign company ?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance
​As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR

1. Forms: Active Opt-In
​
Any forms that ask people to subscribe to newsletters or e zines etc. or indeed indicate contact preferences must default to “no” or be blank.

You need to check your forms to ensure this is the case, if not amend them or you are in breach of the law its that simple!

As an example, the current Argos.ie registration form pre-ticks the opt-in box, forcing the user to actively opt-out. A real no no..

Very bad, a bad user experience, and must be changed .

GDPR Opt In Fail.

​

What is the best webdesign company ?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance
​As one of the top website design and SEO companies in Ireland  www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
 #WebsiteDevelopment #websitelaunch  #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR #websitetips #websiteredesign

Making your website GDPR compliant.

You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. 
We detail here how you must integrate it in to the very design of your website.(webdesign)
As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks.

Why is it so important, whats the big deal?
​
The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher.
Enough to scare most companies, whether large or small, so most are taking this seriously.
Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:

• Consent. Ensuring individuals can opt in for data to be gathered
• Processing. Defining rules about the processing of personal data
• Securing data. Ensuring organisations protect an individuals privacy
• Breach notification. Informing individuals (and the authorities) about data breaches
• Right to access. Adhering to requests for access to personal information held
• Right to be forgotten. Ensuring individuals can be removed for your records
• Due process. Ensuring you have defined procedures to follow and individuals responsible for actioning them

In principle these are all quite straightforward, until you start to unpick each one, and this is where it becomes more problematic...

Sign up to updates as we unpick each area over the next few weeks.


​
What is the best webdesign company kildare?
​So if you require help with your website design and SEO www.cosmos.ie
#websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany 
​As one of the top website design and SEO companies in Ireland  www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland.
#website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign


​



​

​
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential.


With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second!

So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way!


1. Create LinkedIn Company Page- its free!

Yes its Free.
If you are in business, creating a company page is essential as it gives customers  an overview of all your business details, it also enables all your employees show that they actually with with you.

A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online.


As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels.


Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page.

2. Consider Content

Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn.

For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts.
It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity.


3. Post Regularly

It goes back to one of the Golden rules of social media marketing. BE CONSISTENT!

It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance.

Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it.

Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie  the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves.
Social media marketing company near me www.cosmos.ie

4. Right Content For The Right People

This goes hand in hand with number 3 because they’re closely intertwined with one another.

If you’re posting at the right time and the right number of times for maximum engagement, then that’s great!

However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click.
Experts say you only have 3 seconds to get your audiences attention.

Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of  text and get your content noticed on LinkedIn.

Some of the most popular content engagement in 2017 came from these heading openings:

1. ‘How to’
2. ‘You need to’
3. ‘Why you should’
4. ‘Can learn from’
5. ‘The future of’

Articles that have titles containing these types of headings, had an average share count of 1,297.

5. Brand Loyalty

Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat.

While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place.

6. LinkedIn Groups

Locate already existing groups talking about your brand or industry and join them by taking part in the conversation.
Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.

Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves.
Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform.
Don’t miss out!
So if you require help with social media marketing and SEO www.cosmos.ie
#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing 
​As one of the top social media marketing and SEO companies in Ireland  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
#Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager 

​We have all been there either the giving or taking end, but knowing how to handle a bad situation is the critical aspect of O.C.M. or Online Crisis Management.

NO matter how brilliant your business or service is, the likelihood is that at some point you will experience an unhappy customer despite your best efforts.

In the age the age of social media marketing the pendulum of power has swung back in the customers favour and many know it. The reviews can have a hugely negative impact on your business even effecting your SEO ranking.

Online reviews have the positive effects of improving SEO, promoting your business, encouraging customers of try your business and as we will have learnt from our previous blog post about social listening may even help owners understand what is wrong with their business. All great things.

92% of consumers now read online reviews, 40% of them form their opinion after reading just 1-3 reviews. That means a single bad review can really hurt your chances.

So what are the key things to do in order to handle negative reviews on social media channels.

What to do with a negative review?
well good news is there are is really only three choices and ignoring them is not one!


Apologise, if it's appropriate.

Generally the customer simply wants to be heard: it can be annoying that they didn't mention it at the time of service and get it on the social media marketing channels for everyone to see instead.

Remember this is the customer who honestly didn't believe they got the service or goods they were expecting, so firstly acknowledge that fact and apologise for their dissatisfaction. 

Admit your mistakes and make sure that you talk to the reviewer person-to-person (not like a corporation-to-person).
Put your hands up and talk to them person to person where possible, acknowledge the review online first.

Make it up to them if you can do so, a second experience or a replacement product.

This tells the reader of the reviews that you take customer service very seriously and each customer is important.
As a result you have reassured potential customers and made excellent customer service part of your brand identity online.

Deal with inaccuracies 

If the review is riddled with inaccuracies and can best be described as “self-entitled” and “impossible to please”. You can take a cheekier response.

If the review or comment is full of untruths or deceiving somehow don't be afraid to challenge this, the customer is not always right.
(making absolutely sure of the facts beforehand)
Play it coolly and humorously though, not when your angry and you may come across as hateful.

For example, just take a good look at how the Moose cafe in Dublin, handles some of their negative reviews.

Respond as the brand
Even that response failed to reach the level of greatness provided by Doolin Hotel that took a cheeky response to a blistering review of its establishment on TripAdvisor. It called out the reviewer for lying about the price they paid, bad mouthing the employees, and complaining about the poor wi-fi. (Which, consequently, affects the entire area in that part of Ireland and isn’t something the business can control.)

In the end, both small business owners came off as reasonable, supportive of their (unjustly) maligned employees, and responsible to their carefully cultivated brand identity.

It was clear from the start that nothing would have satisfied the original posters of the negative reviews. But the superstar responses to those 1-star ratings got the small businesses more shares and more good publicity than they probably could have purchased.

In summary
Effective reputation management is good online crises management and needs to be part of your overall digital marketing strategy, activities and plan. Therefore, you absolutely have to know how to handle negative social media reviews.

The best response to a negative review is whichever one will take the most sting out of the tail.. Aim to leave others who are looking at the dialogue objectively with an overall positive feeling about you, your company, and your brand identity. Admitting you’re wrong is best when you really are wrong. But sometimes you simply have to stick to your principles and explain why you couldn’t accommodate that particular guest’s desires. Other times, your best response is to accept that you can’t please everyone — and that’s okay.
​What is the best social media marketing agency?
​So if you require help with social media marketing and SEO www.cosmos.ie
#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing 
​As one of the top social media marketing and SEO companies in Ireland  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
#seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany ​

Optimising for voice search: SEO for conversational searchers, top tips...

There are a few things you can specifically do to optimise for voice search.
In general the work you do on this element will help your site generally, voice search or not.

Here are my top tips:

1. Optimise for conversational keywords

Write question-and-answer pages (FAQs) or write individual blog posts answering customer questions.( my inbox is a great source of inspiration)
Add questions to product pages.
Use Answer the Public (free), Question Samurai (signup required) and StoryBase (paid) to find popular questions around your industry or business.

2. Optimise for local queries

Claim your Google My Business listing, if you haven't already done so
Add “near me” phrasing to your pages.
Write descriptions to show up in the local knowledge panel.

3. Try to get your site a featured snippet

This is the section that appears highlighted in the block of texts in Google search results
Use structured data.

4. Make your content mobile-friendly

Improve your site speed for mobile.
Use Google’s mobile-friendly testing tools: such as pagespeed insights etc

5. Make sure your site secure is secure.

https://www.cosmos.ie as opposed to http://www.cosmos.ie
Next month, Google will mark non-HTTPS sites as non-secure in Chrome browsers.
HTTPS warning in Chrome 68

6. Make your answers short and concise

7. Make your domain authoritative

8. Share your content on social media frequently​
​
What is the best social media marketing agency?
​So if you require help with social media marketing and SEO www.cosmos.ie
#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing 
​As one of the top social media marketing and SEO companies in Ireland  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland
#seo #seotips #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #SEOtools #seocompany ​