11/26/2021 0 Comments
Welcome back to part two of our blog on five things to think about when choosing a social media platform. In case you missed last month's blog post, be sure to check it out as we talked about the first three things on the list: Content type, Target Audience, and Visibility of content. This entry will focus on Advertising and Analytics but do not worry as we will keep it as simple as possible for those of you who may be new to analytics and advertising in the online world.
Paid advertising on Social Media Platforms is big business and the platforms themselves have made it easier than ever to run ads through Social Media. There is a lot involved in this but we have compiled some things to think about before diving into paid advertising on social media. The first thing is how selective you can be with your target audience. You don't want people outside your target market seeing your ad as it will cost you more money for no return. You also want to be able to target everyone that is within your target audience so platforms like Tik Tok may not suit international businesses targeting multiple countries, but may suit local businesses better, for example if you are a business in Kildare and want to target Irish Businesses. This leads us on to the next point about advertising which is how simple the platform ads manager is. Many business owners do not have a background in marketing or advertising and so it can be difficult to begin if the ads manager is confusing and difficult to use. If this applies to you make sure that you can either understand the ad manager or you can get help from someone who does.This means you will not waste the money you spend on social platforms. If you are stuck and need help why not contact us at COSMOS, where we can help you manage your entire social media without you having to worry about it..
Analytics will also be important for your business to see how you are performing on these social media platforms. This allows you to update your strategy to continue to reach your followers and get engagement. So what should we look for in social media analytics?
The first thing to take note of is whether the in app analytics are filled with so called ‘vanity metrics’ that look great on the surface but do not show the business results you are looking for. The next thing is if they are easy to understand and correlate between your other social analytics or your websites analytics. The key is to streamline the analysis process so you can easily see what works and what does not, and change accordingly. Metrics to think about when looking into insights on a social media platform are:
These metrics among others will allow you to tailor your content and posting schedule to suit your audience. But what if you want to compare the platforms you use and potentially get better insights into your social media analytics? Maybe you could use a social media analysis tool such as Fanpage Karma. This Software allows you to link up your social media channels so you can compare each of them to each other over a certain period of time. Aside from showing which of your social media accounts are performing better, it will also allow you to add your competitors to the site so you can keep an eye on their progress too! Perfect for staying ahead of the competition.
And that concludes our two part blog for 5 things to think about when choosing a social media platform. If you have any further questions, have a look at some of our other blog posts such as
In 2021, Social media marketing is a fundamental part of any business’ marketing strategy. But how do you choose which social media platform is best for your business when there are so many? So far this year, Facebook has been the most widely used social media platform. While this might tell you Facebook is the best option, it is not always the best way to reach your target audience. As we work a lot with small businesses in Ireland, particularly in Kildare, we know what you might struggle with when choosing what platforms to use for your digital marketing strategy. We also know that along with posting content for customers, many of you also want to network with other small businesses. So let's take a look at five things to keep in mind when choosing which social media platform is right for you.
The first thing you should think about is what content you are going to be posting.Visual content such as images and videos are often associated with Facebook and Instagram, but depending on the length of content it might perform better on Youtube. Maybe you are interested in posting typed content to encourage conversation or reflection, in which case you might choose a platform like Reddit or Twitter. Audio content like podcasts will naturally push you towards platforms like Clubhouse or Spotify. The main thing is to find out where your content will fit and has the potential to be received well by an audience. For example, here at COSMOS.ie, we post on LinkedIn as we want to network with small businesses in the Kildare area and this is where you are interacting with customers. We also post on Facebook as many of our clients are interested in Facebook advertising and so it is important we have a presence here.
It is then worth investigating if you should have more than one content type which allows you to diversify your content portfolio and will potentially allow cross platform posting. A popular example of this is if you record a podcast for spotify but also record video so you can then post the content on youtube. This means you can reach people on more than one platform and will get more eyes, or in this example ears!, on your content. More eyes potentially means more engagement which is what we want as businesses when it comes to posting on social media. However you choose to produce your content there is a platform that will allow you to reach your audience.
Another issue that can arise is trying to figure out who and where your target audience is. This can be more difficult for smaller companies as larger ones tend to have more followers and so the audience can be found on almost all social media platforms. So how do you decide where your audience is? This can take some adjusting until you find the right fit but you should think about your business area. If you work for a camera company, naturally your audience will be found on platforms like Instagram and Youtube, but what if it is not as simple as this example? If you are stuck take a look at groups or communities on social media that may relate to your area (A great example of this is the #marketingtwitter on twitter for marketing professionals). This will help you find the people who will be interested in your content and will be more likely to engage with it.
You also need to think about what content your audience like to see. Do they want to see a professional infographic explaining industry trends or maybe they are looking to network with other small businesses in Ireland? If so, LinkedIn may be the place for you. If they prefer more informal conversation we would recommend using Twitter. It is important you know your target audience before you start on a social media platform as choosing the wrong ones may provide little return on a huge amount of effort.
Let's assume that you have not started on any social media platforms and you want to let your audience find you without doing any social media advertising. There are a number of things you can do to help this but one often overlooked area to think about is the visibility of the content. Some social media platforms allow users to find content from new users much more easily than others. For example, Tik Toks ‘For You Page’ allows you to see not only posts from accounts you follow but also shows you new accounts, providing a system where posts can reach a lot of users in a very short amount of time. Instagram's ‘Explore page’ and ‘Reels’ also do this and so maybe these platforms would suit you better in finding your audience than others.
Shareability is also important in relation to visibility. How many times have you found a new account from a post someone sent you through a dm or a story share? A great example of shareability is Tik Tok. Rather than making the share a link to the platform, Tik Tok watermarks videos allowing them to be downloaded and shared on any platform.
With these things in mind you will be on your way to picking a social media platform that will suit your needs. Next month we will bring you part two focusing on advertising and analytics on these platforms and what to look for when choosing a platform for your business. Which area do you find the most difficult when choosing social media platforms? Be sure to comment and let us know!
This Digital Garage Certification, previously known as Google Digital Unlocked, consists of 106 online lectures separated into 26 sub-modules. The offered courses cover everything you need to know about search engine optimization and email marketing, as well as paid search, google display advertisements, unique content marketing, and dozens of other topics such as online strategy, e-commerce, google analytics, and social media.
After finishing each module, you will be given the opportunity to take a test, which is compulsory. If you need to get to the end of the topic quickly, you can skip all of the modules and go straight to the final exam. This is particularly useful for those who are already familiar with digital marketing and only want certificates to improve their CV. You're ready to take the Google Digital Garage final test once you've completed all 106 lessons. If you pass, Google will issue you a certificate that is recognised all around the world.
The main objective of this course is to drive as much business to Google as possible and to guarantee that product advertising is carried out using Adwords, as well as other marketing tools like Google Analytics, Google Keyword Planner, Google Global Market Finder, Google AdMob, and so on.
Even so, you are the most advantaged here. You might wonder why. It's because Google Digital Garage Unlocked is an excellent resource for learning about digital marketing. The true goal of this free course is to assist small businesses and entrepreneurs who are looking for a low-cost approach to market themselves online. However, you will find it to be a useful and fundamental refresher course for yourself. You could rapidly go over the items whenever you want to double-check what you already know, and then if you prefer to take your time with the items, you can do so.
After reading the above, you should expect to spend at least 6 hours completing this course and receiving your Google certificate. The best part is that the lessons are designed in such a way that you may log in anytime you have 15 or 20 minutes to spare and learn in small chunks at your own pace.
It's definitely something you should promote to any of your friends or coworkers who are interested in learning more about digital marketing as a career option or who needs to brush up on their abilities.
Are you still asking if Google’s Digital Garage is worth it?
Well, If anyone wants to take the course, don't think twice about it; there's no need to second-guess yourself because there are only pros to doing so.Companies are increasingly in need of digital marketing expertise, and they are now employing digital marketers, with more vacancies expected in the near future. No one wants to be left behind.
These are the jobs you get with a Google digital garages digital marketing certificate.
The refreshed LinkedIn Creator Mode is presently being rolled out all around the world. If you want to market your business on LinkedIn by creating a personal brand, then LinkedIn's new Creator Mode is for you! So, let's have a look at how LinkedIn Creator Mode functions.
GET A LINKEDIN FOLLOW BUTTON FOR YOUR PROFILE!
Your major profile button changes from "Connect" to "Follow," which is one of the most noticeable changes to your LinkedIn profile. People who only want to read your material in their newsfeed will no longer send you an invitation to connect. Don't worry, people can still approach you.
When you have a default follow button, people will only have to take two more actions by clicking on the three dots... and then on Connect.
SHOW THE NUMBER OF FOLLOWERS ON YOUR LINKEDIN PROFILE
LinkedIn will only show the amount of connections you have on your profile by default. Once you exceed 500 connections, the number will stop growing and will always remain 500+, either you have 520 or 10,000. There is no such limitation for LinkedIn followers. No matter how many followers you have, your follower count always displays the correct number. With LinkedIn Creator Mode, you can now display your follower count prominently at the top of your profile.
ON YOUR LINKEDIN PROFILE, SHARE YOUR FAVORITE TOPICS ABOUT WHICH YOU CREATE CONTENT.
With LinkedIn Creator mode enabled, you can now prominently display a list of up to five LinkedIn hashtags about which you create content on LinkedIn just below your LinkedIn headline. That's fantastic for a multitude of reasons! It enables visitors to your profile to instantly determine whether you are producing engaging articles on subjects that they are interested about.
AND it allows LinkedIn's newsfeed algorithm to give LinkedIn Creators' articles a boost for those five hashtags! What a terrific idea!
WHY SHOULD I USE THE LINKEDIN CREATOR MODE?
APPEAR IN SEARCH AND DISCOVERY RESULTS
You can now get your content to show in search and discovery results for other LinkedIn users by activating the LinkedIn Creator Mode. Allow it to sink in.LinkedIn is now enabling content writers to be discovered organically outside of their existing LinkedIn network. That means you'll be able to get your article in front of individuals who are interested in the topic of your post, even if you have no audience, connections, or followers, or if you're beginning from scratch, and you won't have to worry about becoming viral on LinkedIn.
GROW A TARGETED AUDIENCE ON LINKEDIN BY GETTING MORE FOLLOWERS
Turn on Creator Mode and publish content with your network that displays your knowledge and expertise, and you'll be able to quickly generate an engaged audience.
By showcasing your top five topics and hashtags that you publish content about at the top of your LinkedIn profile, profile visitors will be able to immediately identify what your content is about, increasing the possibility that potential followers will click on your follow button.
There is another opportunity to persuade individuals who aren't sure whether they want to follow you based on your top five articles. To put it another way, your profile's top components will be reordered when creator mode is enabled. The above element will be shifted down to make room for your most popular pinned articles and the new activities section. If you liked or commented on a post, it will no longer appear in your Activity feed. It will only show articles from you and other publishers that you have shared with your audience.
This is indeed a clear change. You want people to connect with you and follow you on LinkedIn because they appreciate your content. There are no distractions in your activity stream since it features your own content. Visitors may easily view your most recent posts and decide they like the content and design.
Furthermore, creator mode allows you to display your follower count beside your top five hashtags. This can help you to gain more followers since many people decide to follow someone based on social evidence, and what better proof of the value of your material than a respectable follower count?
Want to learn more about the creator mode on Linkedin ? Go check how to turn on the creator mode. Read the blog and follow the steps to update your business profile. Follow the link given below and do share your comments with us. For more tips & tricks check our website https://www.cosmos.ie/
#cosmosshineonline #sba #sbamember #sallinsbusinessassociation #digitalmarketing #blog #tipsandtricks #seo #smallbusinessitsolutions #digitalmarketingstrategist #marketingtips #team #creatormode #linkedinupdate
In this era of digital where data is the new gold, an essential part is the digital presence of your product/service. A wide range of industries are now focusing on their digital visibility, this helps them to reach more people and serve the last mile to the customers. They adapt different digital solutions to increase their reach among their audience. The market evolves and new strategies need to be implemented to keep up with the changes. With every digital footprint the user creates by searching, visiting, shopping or any mode of internet activities the search engines rank the websites according to the SEO performance.
In short SEO helps your site's visibility to the targeted customers, and the top ranking on SERP (Search engine page results) confirms the website's better content. These parameters give an edge to drive organic traffic to the website.
SEO has two components: On-page SEO and OFF-page SEO.
On-page refers to the elements on the website as content, keywords (associated with your business, industry, target audience etc.), and Meta description (text displayed under SERP).
Off-page is whatever we do, that is creating backlinks for the Social media presence of the brand, these can be Facebook, Google Business, Google Maps etc. We have to consider all the key elements and matrix for the SEO to be at top for better results of the website. SEO is a marathon not a sprint. In this blog we would consider a few tricks which we have tried and tested to get Organic Traffic for the website for our users. It increases website traffic, as well as shareable content among the targeted audience.
The following are the tips we need to focus for organic traffic:
1. Improving Existing Content
Everyone agrees the first draft cannot be used the same way improving the existing content helps us to fill the missing subtopics, helps us to rephrase our content which can hinder your page reach.
What we can do is pick some of your top ranking keywords using Content Gap Tools Search. This tool will display the sub topics which you are ranking lower, we advise you to fill up these topics in your website if they are related to your services.
2. Enhancing User Experience
The user experience across the site is an essential factor and cannot be neglected. The user interface to user experience engages the user to navigate more and makes a probable customer. The new element of customers using mobile raises to check the website experience on PC and mobile for a seamless interface. The user experience is related to how easily users can interact with your website. Some of the topics will help you to improve the UX in your website by using proper headings, making the content clear and clean, improving your site speed and clarity in your navigation labels.
3. Adding Internal Links
Internal links are backlinks starting with one page on your site then onto the next. They assist guests with exploring page to page, circulate 'connect authority' all through your site.Moreover, internal links give Google an idea of your website structure.
4. Content Audit
The content audit of the website helps you to evaluate content elements and information assets on all of a website. It can be done with various website builders plugins and reflects the content relevancy for the targeted audience.
5. Repurpose Blog
Another effective tip is repurpose your blog to a video post. The variety of people have different preferences to consume content; it can be a blog or a video.
How do we decide which blog we need to repurpose?
The best way is to access the blogs which got the most organic traffic and repurpose it into a video. Research on YouTube with most searched videos and repurpose the content in a video to maximize reach. We can embed videos to the blogs.
6. Use Social Media
An icing on the cake, use the power of social media to get the reach and create a trust, by publishing testimonials, product reviews and most importantly adding a human touch to your presence. It makes people relate to the brand that directly links to your website and its SEO rankings.
7. Optimize for Voice Search
In recent times voice search via tablet, phone, virtual assistant like Google Home, Amazon Echo have added another mode of online search for information. Android users use Google voice search and iPhone users rely on Siri. The voice search content is effective to generate more traffic. We need to add a long tail keyword to reflect the search items according to voice search. Another way to use effective voice search is collect the seo data and keywords and add a FAQ(Frequently asked questions) page. Try to group questions which people frequently ask. Read Google newly updated voice search quality guidelines for source of voice search.
These are the few tried tips for our clients and ensured to get organic traffic for our clients. For more relevant content and using social media as a tool for the SEO follow COSMOS and rely on us to increase your rankings and get organic growth for your business.
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#seo #seotips #searchengineoptimization #searchengine #google #tipsandtricks #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
Universal Analytics refers to the previous generation of Google Analytics for measuring website traffic. If you set up Google Analytics for your website prior to October 14, 2020, you probably created a Universal Analytics property.
What is Google Analytics 4?
GA4, now being the default Google Analytics installation. Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different new version of Google Analytics which works on event-driven based models and also comes with a different set of reports.
Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it's GA4 by default), it's still possible to create Universal Analytics properties.
Why Should I use Google Analytics?
Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. what they're looking for, and whether your business is addressing their needs. Overall it can be helpful in marketing strategies. business owners can set SMART objectives by increasing traffic to the website and to maintaining a high on-line presence in the industry.
What should I care about Google Analytics as a beginner?
NUMBER OF SESSIONS & USERS
In Google Analytics (GA), each visitor is initially referred to as a user, whereby a distinction is made between new users and returning visitors. In addition, each user who visits the website also generates a session. A single user can open several sessions, whereby the tracking of a session is terminated after 30 minutes of inactivity on the one hand and at midnight on the other.
NEW AND RETURNING USERS
As a rule, returning visitors already have an increased interest in the offered website content or brand and can, for example, be guided to the desired target actions with the help of dynamic, individualized content.
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. A low bounce rate usually correlates with a higher average session duration and a higher number of pages viewed per session.
GOAL CONVERSION RATE
In online marketing, a conversion is the execution of a desired target action by a website visitor. In Google Analytics you can create a maximum of 20 conversion goals, or target actions. Detailed conversion tracking is the basis for in-depth analyses and sustainable optimization of website performance to achieve the defined business goals.
AVERAGE TIME ON PAGE
Google Analytics KPIs focus on the so-called "page tracking", i.e. the performance measurement of individual pages of a website. The time on page shows how long visitors have stayed on average on an individual page or URL. Like the bounce rate, it is a good indicator of the quality of the traffic on a page and reflects how well the visitor's needs are met.
AVERAGE SESSION DURATION
Average session duration = total session duration / total sessions. The average session duration and bounce rate are the standard metrics that you can use in GA to evaluate the quality of traffic. The comparison of the individual conversion goals also offers you even more detailed analysis options.
How Does Google Analytics 4 Measure Users?
Data gets into Universal Analytics from “cookie-based” tracking. HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user's session. A “session” just refers to the time you spend on a site. Cookies are created to identify you when you visit a new website. The measurement approach Universal Analytics is a session-based data model.
In UA properties, Analytics groups data into sessions, and these sessions are the foundation of all reporting. During a session, Analytics collects and stores user interactions, such as pageviews, events, and eCommerce transactions, as hits. A single session can contain multiple hits, depending on how a user interacts with your website.
Instead of tracking sessions, GA4 has an event-based data model. In GA4 properties, you can still see session data, but Analytics collects and stores user interactions with your website or app as events. Events provide insight on what’s happening in your website or app, such as pageviews, button clicks, user actions, or system events.
Should I upgrade to Google Analytics 4
GA4 reporting view provides a new set of metrics which can much more accurately track users engagement with your website/app than the pageviews and bounce rate metrics used before.
While Universal Analytics is not going away anytime soon, Google Analytics 4 is the future of analytics so the sooner you can start learning the functionality and features, the better. Data continuity and reporting are important to your firm's success.
Do you want to know how to start?