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Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals.
Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel.
Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases.
In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include:
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