Brief on Inbound Marketing and its Strategies

Inbound marketing is a type of business strategy, which attracts customers by the means of developing good content and stories related to them. In contrast to that there is outbound marketing which interrupts customers by sending the content that they don’t need, while inbound marketing plays a crucial role in forming new connections by solving them with the problems they have and what they need. So, in inbound marketing it is important to build a meaningful and long lasting relationship with clients and consumers by valuing these customers' needs in order to help them reach their goals. 

Inbound marketing can be applied to customers' business in three phases. These include Attract, creating valuable content and conservation with the right people and developing themselves as a perfect advisor with whom they can engage for help. Engage, granting insights and solutions based on their view on customer problems and align them with the goals that they need from the customer. Delight, issuing help and support to empower your customer to find success with their purchase. In this process of finding success for your customer, you can attract new customers and prospects to the organization by creating a self-sustaining loop. This process of inbound marketing helps in creating a strong foundation for the flywheel. 
​
Flywheel is a business model that was endorsed by HubSpot in order to measure momentum of your organisation throughout this process which can help in delivering good customer service. The two components that manage the flywheel are Forces, by investing in strategies you can spin and build momentum in the flywheel which can help in acquiring and retaining customers. Friction, it slows down the momentum on your flywheel. The sources for this friction are due to lack of alignment and communication between the teams. If these sources are going well, then it will result in spinning. When the flywheel is applied to inbound marketing all the marketing, sales and service functions can boost the force and eliminate friction in all its phases.  
 
                                             
In order to get a better understanding of these functions a clear idea of the strategies is important: These strategies include: 

• Attracting strategies: This strategy is used to attract the target audience through content creation and development. Content Creation includes blog articles, content offers, and social media posts. Optimisation of the content with SEO strategy can also attract the target audience. An SEO strategy actually includes specific target keywords and phrases related to the products or services that you offer, or challenges you can solve for customers. This can help you to appear on the search engine results page for the consumers who are looking for this information and can bring the right audience to the business. 
• Engaging strategies: Engagement strategies include how you manage and handle sales calls. Its focus is on customer service. So, solution selling is more important than product selling. These strategies also explain how you provide value for your right fit customers. 
• Delighting strategies: These strategies are used to measure the customers satisfaction after they make a purchase. So, the team members should become advisors and experts in order to assist customers when needed. Chatbot and satisfaction surveys are one such example that can be used to get feedback and review ideas for improvement. 

Sources: 
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)


#onlinebusiness #onlinebusinesses  #onlinemarketing #onlinestore #inboundmarketing
​#socialmediamarketing #onlineadvertising #goOnline #SEORanking #seorankings #WebPresence  #goonlinemarketing #pandemic #LockDown #cosmosshineonline

What is the best social media marketing agency in Kildare?
​So if you require help with social media marketing and SEO www.cosmos.ie

#socialmediamarketing  #socialmedia #digitalmarketing #socialmarketing  #contentmarketing 
​As one of the top social media marketing and SEO companies in Kildare  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland