Top Social media marketing trends for 2020
So as we head into the silly season of Christmas what are the top 10 #socialmediamarketing trends in Ireland into the year 2020?
Quite a number of clients are asking about the #socialmedia marketing trends in Ireland for 2020..
let's take a look over the next few blogs.. or will it be with vlogs?
More privacy and security
There is definitely a consensus and trend out there in relation to #privacy and security issues: social media's future will lie in ensuring these are regulated.
Privacy has always been a main concern on #socialmedia by some, however, this is now a concern for the majority no longer just the minority.
Social media marketing has become hyper targeted; what the correlation is of course is highly relevant content to the viewer.
The best social media marketing companies will identify when they are overreaching over personalising and over familiarising content.
Yes, customers want a personal experience and individualised experience on any of the company's touchpoints, however over the next few years, companies need to identify the line between creepy and personalized content.
In a funny kind of way customers and consumers know how much information big tech companies have on all of their online activities but they like to pretend or ignore or they don't!
This is because, on any platform, we have our information exposed to the platform.
Take Tik Tok or Instagram for an example, we sign up for the account, we fill out some basic information about us.
And as we keep on using it, we are prompted to fill out, or consent to, more and more Information.
This data is then collected by the social media marketing companies.. This is the same for all kinds of social media platforms, whether it be TIK TOK exploding on the scene, or Instagram
But what we see is they are pushing towards data privacy and security more than ever before, because they are conscious that they risk alienating customers and consumers.
Next blog we're going to look at how video is going to become the primary type of content over the next 12 to 18 months….
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