What is Content Curation in Social Media marketing all about?
We are curating content without even knowing about it.
We’re sharing that odd Thejournal.ie article on Facebook or Google+ We’re quoting GAA tweets and making funny jokes and Memes on Twitter about Irish Rail.
Content curation is essentially exploring the internet for postings and content that can be shared on your social media channels.
It’s about discovery: finding original content and showing it to your social media followers in a way that’s organised and useful to them.
The problem is, or should I say the opportunity lies, in having a Content curation strategy
Strategy is a must in any marketing activity and content curation is no different:
having a strategy means thinking about ultimately where you are leading your target audience.
Content marketing vs. Content curation in a Social media marketing company.
Content marketing is about getting postings out that helps strengthen your brand in some form or another.
It could be blog posts, Vloging, or Snapchatting behind the scenes Stories.
But it can become very difficult to constantly come up with new original and relevant content, whilst also doing the everyday marketing activities, and this is where Cosmos.ie & content curation comes in.
We help you find material that stands out online: instead of constantly trying to create something new every month.
Why should brands curate content with Cosmos.ie
1. It alleviates the time pressures to be Online All the time
If you have plenty of time to spend online, all day, everyday posting and engaging on Social Media and thinking of fresh content, Good for you, most marketing & commercial personnel don't have time to keep the conversation going on social media. Cosmos.ie helps fill that gap.
2. We lessen the look at ‘me, me, me’ factor that switches people off following the Social Media channel of the business.
When you are deeply involved in a business all the time, and talking specifically about it and not around it, it gets old real quick. At Cosmos.ie we follow the 80/20 Social media marketing rule: 80% Around the business and 20% self promotion eg 'Here is an interesting article about XXX and only 20% Self promotion.
3. Online networking opportunities
Sharing curated content will help you make connections with Social Media Influencers in your industry. People think it is important to have thousands of followers, but it just isn't, it is more important to have the right followers who will share your curated content to the target audience which of course is much more valuable.
It also sparks conversations with your social media audience in general.
4. Your business becomes seen as a leading light in the field.
If you’re sharing postings about the latest trends and directions in your field, it shows that you’re ahead of the curve.
5. It of course helps Grow your business..using social media marketing
If you are running a an eCommerce business say focused around tailored novelty socks
and you are constantly curating content about novelty socks it of course helps grow your email list and define your brand and business online.
So if you require help with social media marketing and SEO www.cosmos.ie
Next Month : How to Curate Content Online & the importance of social listening.
#socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing
As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland