Look back at the firms best performing content. You mayor may not be in charge of social media marketing content , but much of your job will be spent sharing it. If you have access, take a look at the business’ Google Analytics. See what content from the blog or website has performed the best in the last year. Then, pull your social media analytics. Identify the posts and messages that have engaged the audience the most, and compare the two. Certain posts might work from an SEO viewpoint but not for social media marketing purposes and vice versa. You want to identify the posts that perform well in both areas and focus in on these going forward. Don’t be afraid to share your findings with the SEO services team. You’re both probably working towards the same aim, and even if you’re not this type of coordination is mutually beneficial.
Looking at the best performing and most engaging social media content will also offer insight into what type of messaging sparks the interest of your audience. Look at the form of the Tweet or post , where is the image is it short or long and the language of the post did you use correct key words was it lighthearted or more serious in tone. Pull out the top 10 best-performing posts and put them in a document. You can refer to these later for inspiration.
Then, do the exact same thing with their worst performing content. You can learn just as much if not more from content that under-performs.
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