Heard it through the grapevine...no longer just Search Engine marketing

Heard through the grapevine...Social Media Marketing tips.

www.cosmos.ie 
​Listen to your followers, industry chatter

Assuming the company that just recruited you has some social media marketing presence, one of the first things you’ll want to do in your new role is to simply listen to the industry chatter. Your new employers social media followers are your best source of information and inspiration.
When you start at a new firm, you may not know what kinds of content will hit with your followers or what drives online chat. Check your follower list. Click on profiles and see what’s being shared. See who regularly engages with your content and then examine what they’re posting.
This is a great way to learn qualitative information about not only your followers, but your customers, including:

• The thoughts around your brand or products.
• What features or products customers are looking for from your company.
• How you can solve your customer’s problem.

At the same time, you should seek out and follow relevant hashtags to see what general news and chatter is popular amongst people in your new industry. This includes competitors. If a competitor has more followers or engagement than you, see what they’re posting and learn what you can from it. Create streams to track all of this information and check in regularly. You’d be surprised how much insight you can gain just by listening in this way.  click here: www.cosmos.ie