Listen to your followers, industry chatter
Assuming the company that just recruited you has some social media marketing presence, one of the first things you’ll want to do in your new role is to simply listen to the industry chatter. Your new employers social media followers are your best source of information and inspiration.
When you start at a new firm, you may not know what kinds of content will hit with your followers or what drives online chat. Check your follower list. Click on profiles and see what’s being shared. See who regularly engages with your content and then examine what they’re posting.
This is a great way to learn qualitative information about not only your followers, but your customers, including:
Examine the current Social Media marketing tools
When entering a new environment the first thing soldiers are trained to do is to assess carefully the vantage points , and while as a marketing manager you might not be quite going to war the battlefield principles are the same: you will firstly examine the current situation before taking any immediate action, almost like a SWOT analysis of the companies overall digital marketing strategy: a social media marketing audit.
This audit will help you assess the current state of social media within the company and help shape the goals you set moving forward. The social media marketing audit should include:
An indispensable tool as you as you mould the company’s social media strategy and SEO services moving forward.
Julien Lesaicherre, Facebook at Work’s EMEA Lead recently discussed Facebook’s recent efforts to re imagine the workplace and to help simplify organisation through Facebook at Work.
Here is Cosmos.ie notes to take away:
Asked about the biggest opportunities he sees in connecting the workplace with Facebook, Julien noted the familiarity employees already have with the Facebook platform;
'there wouldn’t need to be any real tutorials for the new tool. He also said that Facebook at Work is really “mobile first… this year 1.2B smartphones will be shipped, and only about 250M PCs will ship. This element helps us with adaption.”
Julien was also asked how Facebook at Work differentiates itself from other popular workplace tools, like Slack.
“If your CEO wants to announce something big for the company, you don’t want his message to be gone because three guys send random gifs… Adding a newsfeed and reactions will help create a collective memory.”
Additionally, Julien spoke about how Facebook at Work’s auto-translate tool is a “game-changer.” It helps provide a connected workplace for companies spanning multiple countries, transcending language barriers.
While Facebook at Work is still in limited release,
Julien mentioned that they have nearly 500 companies as some of their early users. “We’ve already partnered with very different types of companies – from banks to media companies.”
To find out more about how best to use social media to leverage your brand contact us here at www.cosmos.ie