With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in e-Commerce sales.
For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets.
There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality.
In order to support this goal, the National Digital Strategy aims to get a further 2,000 businesses trading online. To this end, the Department of Communications, Energy & Natural Resources (DCENR) has launched a Trading Online Voucher Programme and has teamed up with the Local Enterprise Offices to deliver this to Irish business.
Those wishing to avail of a voucher, must attend an obligatory Information seminar. At each seminar attendees will be informed of the purpose of the scheme and how best to use and get value from the application of the voucher.
The application process for the Vouchers will be a competitive process.
By accepting a Trading Online Voucher, businesses agree to provide information on the impact on their business of trading on-line;
The trading online voucher scheme is an initiative of the National Digital Strategy, developed and funded by the Department of Communication, Energy and Natural Resources on behalf of Government. It is being administered by the Local Enterprise Offices on a pilot basis
For more information contact us www.cosmos.ie/
If you’re unaccustomed to the SEO game, you'll think local SEO and organic SEO are similar. They’re not. SEO is a complicated field involving several interconnected layers. It drives nearly each selling and advertising activity your company engages in on-line, thus understanding the distinction between local and organic SEO can assist you optimise your current strategy for higher visibility and shopper engagement on-line.
Difference Between Local and Organic SEO
Organic SEO is an umbrella term that covers the standard SEO activities you’re used too, as well as making keyword driven content, utilising meta-descriptions, participating on social media platforms and with third party sites, earning links, etc. All of these activities are unpaid, and anyone who understands even the basics of SEO and has a website will use them. Organic SEO is an international approach to earning visibility on-line. It will embrace local ways, however it doesn’t have to.
On the other hand, local SEO solely involves activities that facilitate the movement of traffic towards a physical, geographical location – usually a brick and mortar store or a neighbourhood of business exclusivity: such as a motor park. How many times have you ever grabbed your phone to find restaurants or shops in your vicinity? If a business isn’t optimised for regional keywords, e.g. SEO company Kildare, it will lose its competitiveness. Any company that incorporates a physical location and needs to focus on a location-specific demographic ought to use local SEO to benefit the most on-line.