​Don’t publish your content and then vanish

Its important to be available to your audience, at the time of publication and for a time afterwards, if there are questions or interactions you need to react in a timely manner or that initial engagement will be lost.
That means you need to consistently publish your article or content and engage in conversations. Followers online are impatient and they won’t hang around to wait for an answer if it can be immediately answered elsewhere by someone else..

8. The Law of Acknowledgement in Social Media Marketing
It is near impossible to ignore someone who stretches out their hand for a handshake: You wouldn’t ignore someone who reaches out to you in person; so likewise when you're addressed online its rude and impolite to ignore them. For social media marketing success always acknowledge every contact who reaches out to engage with you or your firm... Linked-in being a great example, acknowledge each request individually. Sometimes its as simple as thanks for connecting that kicks of a conversation: which leads to greater things 
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​7. The Law of Value for online marketing 
If you spend all your god given hours in social media marketing directly promoting your products and services, people will stop listening. You must add value to the virtual conversation. Focus less on selling in your social media management and more on creating amazing content and developing relationships with online social media managers & innovators. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business: a real social media marketing strategy.