In this era of digital where data is the new gold, an essential part is the digital presence of your product/service. A wide range of industries are now focusing on their digital visibility, this helps them to reach more people and serve the last mile to the customers. They adapt different digital solutions to increase their reach among their audience. The market evolves and new strategies need to be implemented to keep up with the changes. With every digital footprint the user creates by searching, visiting, shopping or any mode of internet activities the search engines rank the websites according to the SEO performance.
In short SEO helps your site's visibility to the targeted customers, and the top ranking on SERP (Search engine page results) confirms the website's better content. These parameters give an edge to drive organic traffic to the website.
SEO has two components: On-page SEO and OFF-page SEO.
On-page refers to the elements on the website as content, keywords (associated with your business, industry, target audience etc.), and Meta description (text displayed under SERP).
Off-page is whatever we do, that is creating backlinks for the Social media presence of the brand, these can be Facebook, Google Business, Google Maps etc. We have to consider all the key elements and matrix for the SEO to be at top for better results of the website. SEO is a marathon not a sprint. In this blog we would consider a few tricks which we have tried and tested to get Organic Traffic for the website for our users. It increases website traffic, as well as shareable content among the targeted audience.
The following are the tips we need to focus for organic traffic:
1. Improving Existing Content
Everyone agrees the first draft cannot be used the same way improving the existing content helps us to fill the missing subtopics, helps us to rephrase our content which can hinder your page reach.
What we can do is pick some of your top ranking keywords using Content Gap Tools Search. This tool will display the sub topics which you are ranking lower, we advise you to fill up these topics in your website if they are related to your services.
2. Enhancing User Experience
The user experience across the site is an essential factor and cannot be neglected. The user interface to user experience engages the user to navigate more and makes a probable customer. The new element of customers using mobile raises to check the website experience on PC and mobile for a seamless interface. The user experience is related to how easily users can interact with your website. Some of the topics will help you to improve the UX in your website by using proper headings, making the content clear and clean, improving your site speed and clarity in your navigation labels.
3. Adding Internal Links
Internal links are backlinks starting with one page on your site then onto the next. They assist guests with exploring page to page, circulate 'connect authority' all through your site.Moreover, internal links give Google an idea of your website structure.
4. Content Audit
The content audit of the website helps you to evaluate content elements and information assets on all of a website. It can be done with various website builders plugins and reflects the content relevancy for the targeted audience.
5. Repurpose Blog
Another effective tip is repurpose your blog to a video post. The variety of people have different preferences to consume content; it can be a blog or a video.
How do we decide which blog we need to repurpose?
The best way is to access the blogs which got the most organic traffic and repurpose it into a video. Research on YouTube with most searched videos and repurpose the content in a video to maximize reach. We can embed videos to the blogs.
6. Use Social Media
An icing on the cake, use the power of social media to get the reach and create a trust, by publishing testimonials, product reviews and most importantly adding a human touch to your presence. It makes people relate to the brand that directly links to your website and its SEO rankings.
7. Optimize for Voice Search
In recent times voice search via tablet, phone, virtual assistant like Google Home, Amazon Echo have added another mode of online search for information. Android users use Google voice search and iPhone users rely on Siri. The voice search content is effective to generate more traffic. We need to add a long tail keyword to reflect the search items according to voice search. Another way to use effective voice search is collect the seo data and keywords and add a FAQ(Frequently asked questions) page. Try to group questions which people frequently ask. Read Google newly updated voice search quality guidelines for source of voice search.
These are the few tried tips for our clients and ensured to get organic traffic for our clients. For more relevant content and using social media as a tool for the SEO follow COSMOS and rely on us to increase your rankings and get organic growth for your business.
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#seo #seotips #searchengineoptimization #searchengine #google #tipsandtricks #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
Universal Analytics refers to the previous generation of Google Analytics for measuring website traffic. If you set up Google Analytics for your website prior to October 14, 2020, you probably created a Universal Analytics property.
What is Google Analytics 4?
GA4, now being the default Google Analytics installation. Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different new version of Google Analytics which works on event-driven based models and also comes with a different set of reports.
Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it's GA4 by default), it's still possible to create Universal Analytics properties.
Why Should I use Google Analytics?
Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. what they're looking for, and whether your business is addressing their needs. Overall it can be helpful in marketing strategies. business owners can set SMART objectives by increasing traffic to the website and to maintaining a high on-line presence in the industry.
What should I care about Google Analytics as a beginner?
NUMBER OF SESSIONS & USERS
In Google Analytics (GA), each visitor is initially referred to as a user, whereby a distinction is made between new users and returning visitors. In addition, each user who visits the website also generates a session. A single user can open several sessions, whereby the tracking of a session is terminated after 30 minutes of inactivity on the one hand and at midnight on the other.
NEW AND RETURNING USERS
As a rule, returning visitors already have an increased interest in the offered website content or brand and can, for example, be guided to the desired target actions with the help of dynamic, individualized content.
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. A low bounce rate usually correlates with a higher average session duration and a higher number of pages viewed per session.
GOAL CONVERSION RATE
In online marketing, a conversion is the execution of a desired target action by a website visitor. In Google Analytics you can create a maximum of 20 conversion goals, or target actions. Detailed conversion tracking is the basis for in-depth analyses and sustainable optimization of website performance to achieve the defined business goals.
AVERAGE TIME ON PAGE
Google Analytics KPIs focus on the so-called "page tracking", i.e. the performance measurement of individual pages of a website. The time on page shows how long visitors have stayed on average on an individual page or URL. Like the bounce rate, it is a good indicator of the quality of the traffic on a page and reflects how well the visitor's needs are met.
AVERAGE SESSION DURATION
Average session duration = total session duration / total sessions. The average session duration and bounce rate are the standard metrics that you can use in GA to evaluate the quality of traffic. The comparison of the individual conversion goals also offers you even more detailed analysis options.
How Does Google Analytics 4 Measure Users?
Data gets into Universal Analytics from “cookie-based” tracking. HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user's session. A “session” just refers to the time you spend on a site. Cookies are created to identify you when you visit a new website. The measurement approach Universal Analytics is a session-based data model.
In UA properties, Analytics groups data into sessions, and these sessions are the foundation of all reporting. During a session, Analytics collects and stores user interactions, such as pageviews, events, and eCommerce transactions, as hits. A single session can contain multiple hits, depending on how a user interacts with your website.
Instead of tracking sessions, GA4 has an event-based data model. In GA4 properties, you can still see session data, but Analytics collects and stores user interactions with your website or app as events. Events provide insight on what’s happening in your website or app, such as pageviews, button clicks, user actions, or system events.
Should I upgrade to Google Analytics 4
GA4 reporting view provides a new set of metrics which can much more accurately track users engagement with your website/app than the pageviews and bounce rate metrics used before.
While Universal Analytics is not going away anytime soon, Google Analytics 4 is the future of analytics so the sooner you can start learning the functionality and features, the better. Data continuity and reporting are important to your firm's success.
Do you want to know how to start?