The Law of Influence in social media marketing
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they will share your content with their own followers, which will put you and your business in front of a huge new audience: who in turn will share with theirs.

The cosmos is the universe regarded as a complex and orderly system; the opposite of chaos.
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​5. The Law of Compounding
If you have amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, on their own blogs and elsewhere.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

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4. The Law of Patience in Social media marketing
Social media and content marketing success doesn’t just happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
Be consistent and patient “The strongest of all warriors are these two — Time and Patience.” 
― Leo Tolstoy, War and Peace

Lev Nikolayevich Tolstoy (Russian: Лев Николаевич Толстой; commonly Leo Tolstoy in Anglophone countries) was a Russian writer who primarily wrote novels and short stories. Later in life, he also wrote plays and essays. His two most famous works, the novels War and Peace and Anna Karenina, are acknowledged as two of the greatest novels of all time and a pinnacle of realist fiction. Many consider Tolstoy to have been one of the world's greatest novelists. Tolstoy is equally known for his complicated and paradoxical persona and for his extreme moralistic and ascetic views, which he adopted after a moral crisis and spiritual awakening in the 1870s, after which he also became noted as a moral thinker and social reformer.

3. The Law of Quality in Social Media Marketing
Quality trumps quantity everytime. It’s better to have 100 online followers who read, share and talk about your ideas and content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

No. 1 The Law of Listening
In my experience success with social media and content marketing techniques requires as much listening as it does talking. Get knowledgeable about your target segments online content and even join discussions to learn what’s important to them. Only then can you create content and fire up conversations that add value and interest, rather than them getting bored and opting out.
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