7 REASONS TO INVEST IN SOCIAL MEDIA

Social media has become so important for the market that there is no way to carry out marketing, dissemination and relationship campaigns without their assistance. Knowing this, and in order to achieve satisfactory results with this resource, it is necessary to develop a plan aligned to your audience and define the targets you want to achieve.
Among the advantages of the social media we can highlight:

1. Traffic to the site
Websites are one of the main sales tools of companies and for it to work, there needs to be traffic and interest from social media users. Social media can be a gateway to the company's website and contribute to content strategies in a marketing funnel. You can insert links in your posts and profiles, and later generate leads.
By sharing your website's publications and information on social networks, you are able to attract multiple users generating traffic that can be converted into more sales.
Increased traffic to your site generates relevance and improves your organic positioning on search engines like Google.

2. Disclosure
The promotion of your brand on social networks is simpler and cheaper to do compared to traditional media, and can generate much more reach and effectiveness when it is targeted at a specific audience that give better ROI.
On Facebook, Instagram and LinkedIn, we can easily target ads, knowing the age, gender, location and even the interests of our followers.

3. Measurement
This is one of the most interesting advantages in social media: The power to measure campaigns and analyze return on investment (ROI).
Applications and websites have their own panels for analysis and Google Analytics can offer additional help in generating insights about the source of the audience, leads and conversions.
With this information you can analyze what really works and which campaigns do not generate the expected return, redirecting your efforts and resources as you understand how your audience thinks.

4. Engagement with customers
One of the goals of social networks is to generate a direct relationship with customers quickly and easily. When companies create social media profiles, they need to not only create posts, but also relate to customers through comments, likes and shares.
This generates engagement, which is the direct relationship between the company's page and its customers, who participate in debates and interact with your posts. Engagement with followers leads to increased audience and greater interest in your company. The more engagement in your publications, the greater the reach they take within social networks, reaching more people and making your brand relevant.

5. Customer satisfaction
Users use social media not only to report good things, but complaints as well. Customers want to feel well served and have a good experience with the brands they relate to.
In social networks, it is possible to identify, through comments, bad experiences and work to seek to satisfy customer demands.
This good service and attention on social networks is directly linked to the increase in customer satisfaction and we must keep in mind that a satisfied customer can be the best ambassador for your brand.

6. Prospecting for potential customers
People access the social medias to search for products and services, compare prices and choose the best places to buy, so today, the internet is one of the main channels to attract and win new customers, so we must create strategies to stand out among so many competitors.
It is not enough to offer the best conditions for purchase, it is also necessary to attract consumers through quality content that can generate interest in our audience. To achieve these goals, social media and blogs are very effective alternatives.

7. Optimization of SEO strategies
Visibility, reputation or engagement in social media are factors that indirectly help put you on the first page of Google search results.
One of the ways that social media can help is with faster indexing of your pages in search results. When a post is shared on any social platform, Google detects the existence of it more quickly.
Another way to improve your website's SEO has to do with gaining traffic. The number of visits a website receives is one of the ranking factors. If your company is getting a lot of hits from social media, this will be rewarded by Google and other search engines.
Now that you know more about the importance of increasing reach on social media.

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Sources: 
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)

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As one of the top social media marketing and SEO companies in Kildare  www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.