Now that you understand what social listening is, why you should implement it, and some of the key strategic points to consider, let’s look at some tools that can help.
After our most recent blog you should have a good insight into Social media marketing insight and the importance of social media listening. Now let see what tools are available to help you with your social media marketing and listening both free and paid versions.
Hootsuite can be used to create social media streams that monitor conversations and keywords across multiple social networks.
If you then see an opportunity to appeal to potential customers, or simply brand advocates, you can react accordingly or assign the responsibility to someone else in the social media management function.
Go further with sophisticated reports that allow you to monitor more than 25 social networks as well as news sites, blogs, forums, and other online spaces where people interact—and get real-time updates on unusual spikes or drops in activity. You can even track sentiment broken down by location, language, and gender.
Talkwalker offers sophisticated listening and analytics capabilities covering over 150 million sources including blogs, forums, videos, news, review sites, and social networks. Putting Talkwalker with Hootsuite allows business to define and categorise the conversations that matter using filters so they can make the right decision on how to appeal to customers.
will allow you to monitor conversations on very specific topics within different audiences. Synthesio can tag mentions by language, location, demographics, sentiment, and influence, and the reports produced include a social reputation score. Very useful for comparison to competitors and to have a benchmark to work off.
Social media networks are not the only place your business or brand is been spoken about. This is where review trackers can help as it makes it alot easier and less time consuming to find and respond to reviews from foursquare to Google reviews,TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps, and so many others.
It integrates easily with Hoootsuite and other tools meaning you can spot emerging issues ( think online crises management) or likewise, discover exceptionally positive reviews to be shared across other platforms.
A simpler tool to help Identify key audiences, monitor and evaluate social conversations by segment and then run reports providing information about how each audience is reporting online, as well as how they think (about your company) and behave.
Track conversations on blogs, forums, social networks, and more, including sentiment and feelings of all mentions.
Track mentions, keywords, and phrases in multiple languages and most importantly potential influencers across social networks and other online sources, that you can then use to your advantage.
Don't forget Google alerts is free and simply to use, simply input the terms you wish to be alerted for and whether you wish to receive weekly or daily alerts for the search terms.
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