Top social media marketing trends for 2022!

One fact that frequently changes in the world of social media are trends. Each year all social media platforms tend to change some of their marketing methods to best suit their company but, most notably, the customer's needs. 

As we all know, social media is the primary source of marketing products and services. Understanding the importance of social media marketing, it is imperative to create a marketing plan targeting your social media audience and come with targets that your business wants to achieve.  

Numerous clients are all asking about the social media marketing trends for 2022. So, let's go through all social media platforms and see which trends will be the most effective this year! 

Tik-Tok marketing takeover  

Tik-Tok is a very trendy social media platform that has only grown since its launch. 
For the past few years, Instagram has been the most prolific social media marketing platform because of the significant fast-growing rate of their social network. As a result, their return-on-investment is considerably higher than its competition. Nevertheless, things are slowly changing as Tik-Tok's marketing grows even further in 2022. 

Tik-Tok has also recently reached a milestone of one billion users on its social media platform. Even though that only places them in 7th for the most used social media platform globally, it increased 45% over the last year, which means that the demand for Tik-Tok has grown exponentially over the years.

Reels on Instagram

Various sources from the head of Instagram mention that users are asking for more engaging and entertaining video content. 

So, it has become critical for businesses to move towards and integrate Instagram reels as part of their marketing plan for their social media strategy. Social media reels contributed a lot to their marketing success on Instagram in 2021 as it is a commonly used current social media trend.
Therefore, remember that incorporating Instagram reels into your marketing strategy will only boost your social networks reach and brand recognition.

Social e-commerce

Even though online shopping through social media channels has been integrated into the social media strategy for many years, the pandemic has increasingly brought much more growth to this trend. 
Resulting in that phenomenon, the social e-commerce trend still seems to be the heart of consumers' shopping experience in 2022. 

In fact, over the last years, social media applications such as Instagram and Facebook have implemented the shop feature for business accounts to respond to this booming trend.

The importance of NFT's space within Twitter is also something to look out for! The company's adoption of NFT's can become mainstream. Twitter had already come up with the hashtag, @ mention and the retweet. Using profile pictures to portray NFTs already, owners of CryptoPunks, Bored Apes and other famous collections had invented the NFT profile. And now it is an official Twitter product.

Spending more on small networks

When looking at all the trends emerging in 2022, this is probably the one that will surprise people the most. Nonetheless, new research shows that customers are more receptive to advertising on smaller social networks. This doesn't include only middle-sized companies; it includes well-known companies like Tik-Tok, Snapchat and many more. 

Over the previous two years, there has been a significant increase in search demand for ads on these networks.

Micro and macro-influencers

Macro-influencers with their millions of followers can help brands reach more people at once than micro-influencers. The product will get immense visibility and an opportunity to reach millions of people. Their audiences are broad and diverse, allowing brands to target many customers. Macro-influencers can be right for you if your goal is to generate awareness rather than engagement.

On the other hand, micro-influencers are more affordable than macro-influencers. Money itself rarely motivates micro-influencers. If they don't believe in your brand or product, they will not work with you even if they are paid. Micro-influencers are more trustworthy than macro-influencers; they create engaging conversations with their fan base.

Long videos are a bust.

Sources say about 60% of overall videos from all social media channels published on the internet were less than a 2-minutes length in 2021.

Now, especially with the arrival of Tik-Tok not so long ago, long video content isn't that appreciable anymore. The sudden and rapid advances of reels and stories have ensured that long video content on social media platforms remains a bust for now. 

On the other hand, you have to remember that reels and shorts must be engaging and entertaining to reach a new audience and retain your current audience.

Adaptation of VR and AR technology 

Both augmented and virtual reality technology are currently social media trends for your marketing plan in 2022. More and more brands are trying to offer these technologies to excite the customer experience. The biggest and brightest companies such as Amazon have implemented AR-powered shopping, enabling users to try-on products before purchasing them. 

This can impact the customers in making thoughtful purchase decisions before investing in something.
Various social media platforms like Snapchat, Instagram, and Facebook have allowed users to try on different filters to click images, create videos or even share them across the globe. 

Regarding virtual reality, Facebook is the primary target for VR. They offer a feature they call Facebook spaces where people from anywhere can interact with each other through their headgear. Metaverse is something that they have been pushing recently. Facebook is betting a lot on this concept succeeding. It's putting some of the most outstanding engineers in the world to work on this project, acquiring virtual reality and augmented reality companies, hiring thousands, and working with billions of dollars. 

There are still massive improvements in terms of AR and VR as it is relatively new, but people seem to enjoy it as unique and different. For sure, augmented reality and virtual reality will grow and become mainstream in 2022. 

Targeting locally to become more predominant than before!

Local targeting has become a very dominant trend to practice when you are a relatively small company. By targeting locally, you get to build a connection with your target audience by geo tagging your posts and your stories. 

One social media application that has this feature is Instagram. By having a part such as geotagging users, it emits local brands to become more accountable to the eye of the people. Snapchat geo-filter is location-based, where you can find it by swiping right on your Snapchat photo. It's a handy tool for promoting your business. If you create your geo-filter, anyone on Snapchat in your chosen location can use that filter on their Snapchat images and videos, which means that you'll attract a large audience without much effort at all.
Furthermore, companies like Facebook and Twitter enable small businesses to target some audiences through local IP addresses.

Suppose your company appears to be small compared to your competitors. In that case, you should reach out to local people to build your brand awareness and gain popularity before targeting people that aren't local. With the increase of online competition, it is rough for small businesses to compete with a well-established brand, especially if your company is pretty new.

Want to know more about these effective techniques that you should establish in your marketing plan? 

We are available to answer all your questions and help you develop the best strategies to increase your reach on social media! Contact us 

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As one of Kildare’s top social media marketing and SEO companies, www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.