How to set up your social listening

How to set up your social listening

With so many social media channels to monitor, you need quite a number of digital tools in your toolkit to help you with your social listening ear.
Before you choose a particular tool and get down and dirty with the ins and outs of social media listening, you need to understand exactly what you are actually listening out for.

The exact keywords and subjects you monitor will change and improve over time as you as you sharpen your listening skills: what type of language people use when they talk about your business and what kind of insights are most useful for the business.

We have put together a list of important keywords and subject matter to listen to right from the start:

• Your company brand name or sole trader details
• Any product names you sell
• Your competitors’ names, product names, and handles
• Industry buzzwords, or keywords.
• Your slogan and those of your competitors
• Names of people in your company and your competitors’ 
• Your hashtags and those of your competitors
• Unbranded hashtags related to your business
• Don't forget  also monitor common misspellings and abbreviations for all of these

Next blog we will cover the tools and best practices to achieve this.

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