That’s right. TikTok has been the top social media platform that has beaten King Google in 2021, being the most trafficked web address in the world according to the data of the American cloud company Cloudflare, and getting first place in the top applications downloaded in the second quarter of the year.
But… how did ByteDance, the company behind the application manage, to get TikTok to where it is now? During the pandemic of 2020, Tik Tok started to make itself heard and the US tried to ban the application to its citizens, accusing the Asian country of wanting to keep its information for improper use. This is how the famous technology war between China and the US arose, where for now, TikTok is the clear winner against its direct American competitor, Instagram Reels.
So why might TikTok be important for your digital marketing plan?
When you enter TikTok, the first thing to take into account is the audience present on the platform. Think that more than 75% of its users are under 35 years old, and they spend an average of 52 minutes a day browsing the application. Make a good preliminary study to find out if it fits with your marketing strategy and you can jump right in.
Then, it will be time to ask yourself, “What can my brand do on TikTok?”
If you want to learn more about what you should consider before choosing a social network for your digital marketing strategy, check out our blog post:
5 Things to think about when choosing a social media platform
And if you have any questions about how you can made your digital marketing strategy for your business, contact us!
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