9. Law of accessibility in Digital marketing

​Don’t publish your content and then vanish

Its important to be available to your audience, at the time of publication and for a time afterwards, if there are questions or interactions you need to react in a timely manner or that initial engagement will be lost.
That means you need to consistently publish your article or content and engage in conversations. Followers online are impatient and they won’t hang around to wait for an answer if it can be immediately answered elsewhere by someone else..