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2/4/2020 1 Comment
#Social media marketing is going to focus further on AR technology & Virtual reality
If time is defined as a measurement of change, then the clock is flying ..
The big hype in the industry is focused on Artificial intelligence and Virtual Reality.
You probably have a good idea what AI is and but what is Augmented Reality or VR exactly?
Let me have go at explaining it ..
AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies.
While there are certain similarities, virtual reality actually means developing a whole new world from zero:- a simulation of the real and the imagination.
whether it’s going back in time to walk with soldiers in realistic scenes of the trenches in WW1, or traveling to an imagined past world of dinosaurs.
Augmented reality, on the opposite scales, takes the real world and projects virtual, computer-generated augmentations and changes to it, in order to improve our experiences.
The famous platform which has implemented AR is #Snapchat.
Yes, those fancy camera filters like bunny ear filters, 3D Bitmoji and all of its camera enhancing features are powered by AR technology.
And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been working on it, not to be outdone.
This is because AR will not only be just some special and sometimes silly camera filters anymore. The potential is vast with this technology.
The reason being it can drastically improve the engagement experience on social media.
Hence of course, it is a powerful social media marketing tool for brand and businesses to increase their engagement with their customers.
Some potential features of AR in the social media future:
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