2.Video will become primary in #socialmediamarketing and #seo
YouTube is now the second largest search engine in the world.
People are not only searching or products and services: people are using Google search but also looking at products and services on social media channels such as Instagram Facebook videos even stories, Discover on Snapchat
Videos are versatile and can be both short and long but need to be engaging.
The big plus is that they are also easy to share across multiple social platforms. People love them because they are easy to digest, entertaining and engaging.
They are a much-loved type of content for a marketing professional because they can potentially give great return of investments (ROI).
Because social media channels are designed for people to connect, share content, videos are a perfect fit for this. the big boys of social media like Facebook and Instagram are pushing hard for video content.
Instagram’s recent algorithm give more preferences to videos when they are ranking for the content.
In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create for your #socialmediamarketing yes?
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