 7. Online payments and payment processing how to comply with GDPR rules
If you have an e-commerce website, as many of our clients do, (thanks to the excellent Trading Online Voucher Scheme*more information on scheme here)then you are more than likely going to be using a payment gateway whether it be PayPal, Stripe, Woo Commerce, etc. Your own website more than likely be collecting personal data before passing the details onto the payment gateway. If this is the case,which it probably is your website will be storing personal data after the information has gone through to the payment processor, you will need to change your web processes to remove any personal data after a 'reasonable period', for example, 60 days. GDPR legislation is not explicitly clear about the exact number of days, it is your own judgement as to what can be defended as 'reasonable and necessary.' Over the next few months we will see this clarified through the European courts in the various nation states. Next months blog we will look at Third party tracking software(such as Google analytics) and how these fit with GDPR rules. *Local enterprise office will fund up to 50% of the cost)
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 How do I get Privacy notice and terms and conditions correct for GDPR on my website 6. How do I get Privacy notice and terms and conditions correct for GDPR on my website?
The Data Protection Commission office has very kindly provided a sample privacy notice that you can use on your website. It is succinct, transparent, and makes for easy. You will also need to update your terms and conditions on your #website to reference #GDPR terminology. Of course you will need to make it completely clear what you will do with the information once you’ve captured it, and how long you will keep this information both on your website and also on your systems. Needless to say you will also need to implement the other changes in your website highlighted in my blogs over the last few weeks. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  No. 5. Named parties, naming the names! Any website forms must clearly show each party or business for which the consent is being given. It is not satisfactory to say specifically defined categories or the great cover all of third-party organisations: they must be specifically named in the form. In this example, you can see Tesco Mobile Ireland understands the gist that we need to give named permissions for updates Of course the other rule applies too in this context: opt in rather than opt out. As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR   4. It has to be Easy to withdraw permission or opt-out. It must be just as easy to remove consent as it was to grant it, and individuals always need to know they have the right to withdraw their consent. In terms of your web user experience, this means unsubscribing could consist of selectively withdrawing consent to any or all forms of communication: Or easily change the frequency of communication, or stop all communications entirely: See images for some excellent examples of how it should be done What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  
3. Granular Opt-In
How do I make my website GDPR compliant? In order to make your website GDPR compliant any of your website users should be able to provide separate consent for different types of information processing of their data Users should be able to provide separate consent for different types of processing. In this example, the awards company are asking for specific permission for each type of processing (post, email, telephone) and also asking permission to past details onto a third party. Good practice.. What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  Unbundled OPT in for websites. Cosmos.ie website design company. 2. Unbundled Opt-In
The consent you are asking for should be set out separately for accepting terms and conditions, and acceptance of consent for other ways of using data. In this example, Tesco clearly set out the acceptance of their terms and conditions, but then fail to separately set out the active opt-in for their contact permissions: it's opt OUT by default....tut tut again It’s a shame Tesco didn’t get the option to be more granular in terms of communication opt-in preferences (email, SMS, post)too. POOR user experience, and must be changed. Each form of communication must be requested separately, so ask for permission separately for Phone, email etc GDPR Opt In Fail. Have you any examples you may have seen recently? What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR  1. Forms: Active Opt-In
Any forms that ask people to subscribe to newsletters or e zines etc. or indeed indicate contact preferences must default to “no” or be blank. You need to check your forms to ensure this is the case, if not amend them or you are in breach of the law its that simple! As an example, the current Argos.ie registration form pre-ticks the opt-in box, forcing the user to actively opt-out. A real no no.. Very bad, a bad user experience, and must be changed . GDPR Opt In Fail. What is the best webdesign company ? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #GDPR #compliance As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #WebsiteDevelopment #websitelaunch #websitebuilder #websitedeveloper #websitetraffic #websitesGDPR #websitetips #websiteredesign  Making your website GDPR compliant.
You will have heard at the very least all about GDPR, and most of you will have a vague idea about its essential thrust, so as the dust settles we have a clear idea of what this new protections that are afforded to data provide, and consequently its effect on digital marketing. We detail here how you must integrate it in to the very design of your website.(webdesign) As website designers understanding how the 99 clauses of the 260 page directive effects your website is difficult to understand. We are going to untangle it here over the next few weeks. Why is it so important, whats the big deal? The main reason GDPR is so scary are the potential financial penalties - €20 Million or 4% of previous years annual turnover, whichever is higher. Enough to scare most companies, whether large or small, so most are taking this seriously. Going back to your website compliance, there are a number of rules and regulations which need to be adhered to, each falling into different areas:
Sign up to updates as we unpick each area over the next few weeks. What is the best webdesign company kildare? So if you require help with your website design and SEO www.cosmos.ie #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany As one of the top website design and SEO companies in Ireland www.cosmos.ie has years of experience in website management and search engine optimisation in Ireland. #website #websitedesign #websites #websitedesigner #WebsiteDevelopment #websitelaunch #WebsiteComingSoon #websitebuilder #websitedeveloper #websitetraffic #websitesi #websitetips #websiteredesign Cosmos.ie latest sponsorship.
Linked in digital marketing
Using Linked in as a marketing tool is fundamentally different to other Social Media channels, Linked-in marketing is much more about connecting with your network, other professionals in the same arena, but also brands and business related to yours. If your business is B2B it is absolutely essential. With Linked-in's explosive growth its hard to stand out: especially as there two new joiners every second! So, we’ve got together a few tips and tricks that’ll show you how to sell your business on LinkedIn, the correct way! 1. Create LinkedIn Company Page- its free! Yes its Free. If you are in business, creating a company page is essential as it gives customers an overview of all your business details, it also enables all your employees show that they actually with with you. A page that includes your company’s brand, a cover image to bring your page to life and a brand logo that appears when members search for your company, including your employees’ profiles, is an excellent way to increase brand exposure and brand recognition online. As well as this , you’re also able to promote your LinkedIn Company Page by linking to it from your email signatures, newsletters, other marketing channels. Adding a “Follow” button plugin to your website is another way to encourage visitors to follow your Company Page. 2. Consider Content Delivering quality content to the right audience serves as the backbone of any inbound marketing strategy and is key to understanding how to market your business on LinkedIn. For LinkedIn, it’s becoming increasingly difficult to dispute the fact that B2B content performs best on LinkedIn, with average posts receiving 25.7 shares compared to just 9.8 for B2C posts. It’s all about knowing what you want from your content and what type content that audience is likely to engage with and just because LinkedIn has a smaller number of followers compared to other channels, it doesn’t mean it should be written off. Sometimes it’s about audience quality and not quantity. 3. Post Regularly It goes back to one of the Golden rules of social media marketing. BE CONSISTENT! It’s important that you post often enough to keep users engaged and aware of your business, but at the same time, you don’t want to clog up your users LinkedIn feed with content over-kill. Make your posting regular, so that followers know when to expect and new article. Using tools like HootSuite can help save time by helping you schedule your LinkedIn content weeks and months in advance. Great idea to use social media analytics, tools that can help to analyse things like when is the best time to post and when the most people are going to engage with it. Engaging content is hard work and time consuming, time to consider outsourcing the work to an expert social media marketing company perhaps? www.cosmos.ie the best chance of getting your content and your brand the maximum exposure, likes and shares it deserves. Social media marketing company near me www.cosmos.ie 4. Right Content For The Right People This goes hand in hand with number 3 because they’re closely intertwined with one another. If you’re posting at the right time and the right number of times for maximum engagement, then that’s great! However, it needs to be inspiring, easily readable for this engagement to be sustainable past the initial click. Experts say you only have 3 seconds to get your audiences attention. Great headlines, as well as sharp visuals, better still short videos are the best way to break up reams of text and get your content noticed on LinkedIn. Some of the most popular content engagement in 2017 came from these heading openings:
5. Brand Loyalty Multichannel brand tone is important so don't change to the channel, if your brand has a casual laid back style than it should also have a laid back style on twitter as on Linked as on Snapchat. While it’s true that there are different audiences attached to each social channel, the importance of perpetuating one, universal brand across all channels is key to your customers recognising and relating with the brand in the first place. 6. LinkedIn Groups Locate already existing groups talking about your brand or industry and join them by taking part in the conversation. Being part of a group is a little like being part of Twitter List, they provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Final Thoughts…Understanding how to market your business on LinkedIn starts with discovering what purpose the platform serves. Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on getting the best from the platform of the platform. Don’t miss out! So if you require help with social media marketing and SEO www.cosmos.ie #socialmedia #socialmarketing #socialmediamarketing #digitalmarketing #contentmarketing As one of the top social media marketing and SEO companies in Ireland www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland #Socialmediamarketing #socialmediamarketingtips #SocialMediaMarketingStrategist #socialmediamarketingtip #socialmediamarketingagency #socialmediamarketingplan #socialmediamarketingstrateg #socialmediamarketingconsultant #SocialMediaMarketingServices #SocialMediamarketingpro #socialmediamarketingfirm #socialmediamarketingtingtips #socialmediamarketingtraining #socialmediamarketingmarketing #socialmediamarketingmanager |
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