Keep up to date with the latest digital marketing techniques and technology
Universal Analytics refers to the previous generation of Google Analytics for measuring website traffic. If you set up Google Analytics for your website prior to October 14, 2020, you probably created a Universal Analytics property. What is Google Analytics 4?GA4, now being the default Google Analytics installation. Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different new version of Google Analytics which works on event-driven based models and also comes with a different set of reports. Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it's GA4 by default), it's still possible to create Universal Analytics properties. Why Should I use Google Analytics?Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. what they're looking for, and whether your business is addressing their needs. Overall it can be helpful in marketing strategies. business owners can set SMART objectives by increasing traffic to the website and to maintaining a high on-line presence in the industry. What should I care about Google Analytics as a beginner?
NUMBER OF SESSIONS & USERS In Google Analytics (GA), each visitor is initially referred to as a user, whereby a distinction is made between new users and returning visitors. In addition, each user who visits the website also generates a session. A single user can open several sessions, whereby the tracking of a session is terminated after 30 minutes of inactivity on the one hand and at midnight on the other. NEW AND RETURNING USERS As a rule, returning visitors already have an increased interest in the offered website content or brand and can, for example, be guided to the desired target actions with the help of dynamic, individualized content. BOUNCE RATE Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. A low bounce rate usually correlates with a higher average session duration and a higher number of pages viewed per session. GOAL CONVERSION RATE In online marketing, a conversion is the execution of a desired target action by a website visitor. In Google Analytics you can create a maximum of 20 conversion goals, or target actions. Detailed conversion tracking is the basis for in-depth analyses and sustainable optimization of website performance to achieve the defined business goals. AVERAGE TIME ON PAGE Google Analytics KPIs focus on the so-called "page tracking", i.e. the performance measurement of individual pages of a website. The time on page shows how long visitors have stayed on average on an individual page or URL. Like the bounce rate, it is a good indicator of the quality of the traffic on a page and reflects how well the visitor's needs are met. AVERAGE SESSION DURATION Average session duration = total session duration / total sessions. The average session duration and bounce rate are the standard metrics that you can use in GA to evaluate the quality of traffic. The comparison of the individual conversion goals also offers you even more detailed analysis options. How Does Google Analytics 4 Measure Users? Data gets into Universal Analytics from “cookie-based” tracking. HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user's session. A “session” just refers to the time you spend on a site. Cookies are created to identify you when you visit a new website. The measurement approach Universal Analytics is a session-based data model. In UA properties, Analytics groups data into sessions, and these sessions are the foundation of all reporting. During a session, Analytics collects and stores user interactions, such as pageviews, events, and eCommerce transactions, as hits. A single session can contain multiple hits, depending on how a user interacts with your website. Instead of tracking sessions, GA4 has an event-based data model. In GA4 properties, you can still see session data, but Analytics collects and stores user interactions with your website or app as events. Events provide insight on what’s happening in your website or app, such as pageviews, button clicks, user actions, or system events.
Should I upgrade to Google Analytics 4 GA4 reporting view provides a new set of metrics which can much more accurately track users engagement with your website/app than the pageviews and bounce rate metrics used before. While Universal Analytics is not going away anytime soon, Google Analytics 4 is the future of analytics so the sooner you can start learning the functionality and features, the better. Data continuity and reporting are important to your firm's success. Do you want to know how to start? |
 | During the pandemic we had an excellent experience. A professional golfer approached us with the goal of having his E- commerce website to spread the word about his knowledge and courses. Due to the Covid 19 restrictions, we did not meet him in person and everything was done online. |
Our approach
We helped him in the process of analysing his business, his objectives and his target audience. We worked with him to have a clear vision of how to show his business and promote it to his target audience.
After a brief analysis of his business vision, we helped him get a new logo design and we built his website www.golfcoach.ie . We also offered a half-day training by giving him the information needed to take charge of the website, as well as good tips to perform well with his blog.
After a brief analysis of his business vision, we helped him get a new logo design and we built his website www.golfcoach.ie . We also offered a half-day training by giving him the information needed to take charge of the website, as well as good tips to perform well with his blog.
Review
We would like to share with you his review of the process:
“Positive: Professionalism, Quality, Responsiveness, Value
Thank you Stephen and Lorena at the Cosmos team for building my website www.golfcoach.ie. After realizing that I really needed a more professional looking website with an e-commerce cart and great SEO, Stephen sent me a new website brief that got me thinking deeply about who my ideal customer was and refining my message to attract the best possible and most suitable clientele. There is a lot going on behind the scenes when a website is being built . The Cosmos team was very patient with me as I am a demanding customer and perfectionist. I highly recommend Cosmos for all their services . Thank you. Emmanuel Riblet Golf.”
“Positive: Professionalism, Quality, Responsiveness, Value
Thank you Stephen and Lorena at the Cosmos team for building my website www.golfcoach.ie. After realizing that I really needed a more professional looking website with an e-commerce cart and great SEO, Stephen sent me a new website brief that got me thinking deeply about who my ideal customer was and refining my message to attract the best possible and most suitable clientele. There is a lot going on behind the scenes when a website is being built . The Cosmos team was very patient with me as I am a demanding customer and perfectionist. I highly recommend Cosmos for all their services . Thank you. Emmanuel Riblet Golf.”
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#webdesign #WebTrafficAnalysis #webtraffic #webtraffic #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimization in Ireland.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#webdesign #WebTrafficAnalysis #webtraffic #webtraffic #cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimization in Ireland.
Social media has become so important for the market that there is no way to carry out marketing, dissemination and relationship campaigns without their assistance. Knowing this, and in order to achieve satisfactory results with this resource, it is necessary to develop a plan aligned to your audience and define the targets you want to achieve.
Among the advantages of the social media we can highlight:
1. Traffic to the site
Websites are one of the main sales tools of companies and for it to work, there needs to be traffic and interest from social media users. Social media can be a gateway to the company's website and contribute to content strategies in a marketing funnel. You can insert links in your posts and profiles, and later generate leads.
By sharing your website's publications and information on social networks, you are able to attract multiple users generating traffic that can be converted into more sales.
Increased traffic to your site generates relevance and improves your organic positioning on search engines like Google.
2. Disclosure
The promotion of your brand on social networks is simpler and cheaper to do compared to traditional media, and can generate much more reach and effectiveness when it is targeted at a specific audience that give better ROI.
On Facebook, Instagram and LinkedIn, we can easily target ads, knowing the age, gender, location and even the interests of our followers.
3. Measurement
This is one of the most interesting advantages in social media: The power to measure campaigns and analyze return on investment (ROI).
Applications and websites have their own panels for analysis and Google Analytics can offer additional help in generating insights about the source of the audience, leads and conversions.
With this information you can analyze what really works and which campaigns do not generate the expected return, redirecting your efforts and resources as you understand how your audience thinks.
4. Engagement with customers
One of the goals of social networks is to generate a direct relationship with customers quickly and easily. When companies create social media profiles, they need to not only create posts, but also relate to customers through comments, likes and shares.
This generates engagement, which is the direct relationship between the company's page and its customers, who participate in debates and interact with your posts. Engagement with followers leads to increased audience and greater interest in your company. The more engagement in your publications, the greater the reach they take within social networks, reaching more people and making your brand relevant.
5. Customer satisfaction
Users use social media not only to report good things, but complaints as well. Customers want to feel well served and have a good experience with the brands they relate to.
In social networks, it is possible to identify, through comments, bad experiences and work to seek to satisfy customer demands.
This good service and attention on social networks is directly linked to the increase in customer satisfaction and we must keep in mind that a satisfied customer can be the best ambassador for your brand.
6. Prospecting for potential customers
People access the social medias to search for products and services, compare prices and choose the best places to buy, so today, the internet is one of the main channels to attract and win new customers, so we must create strategies to stand out among so many competitors.
It is not enough to offer the best conditions for purchase, it is also necessary to attract consumers through quality content that can generate interest in our audience. To achieve these goals, social media and blogs are very effective alternatives.
7. Optimization of SEO strategies
Visibility, reputation or engagement in social media are factors that indirectly help put you on the first page of Google search results.
One of the ways that social media can help is with faster indexing of your pages in search results. When a post is shared on any social platform, Google detects the existence of it more quickly.
Another way to improve your website's SEO has to do with gaining traffic. The number of visits a website receives is one of the ranking factors. If your company is getting a lot of hits from social media, this will be rewarded by Google and other search engines.
Now that you know more about the importance of increasing reach on social media.
Do you want to know how to put this into practice?
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
Among the advantages of the social media we can highlight:
1. Traffic to the site
Websites are one of the main sales tools of companies and for it to work, there needs to be traffic and interest from social media users. Social media can be a gateway to the company's website and contribute to content strategies in a marketing funnel. You can insert links in your posts and profiles, and later generate leads.
By sharing your website's publications and information on social networks, you are able to attract multiple users generating traffic that can be converted into more sales.
Increased traffic to your site generates relevance and improves your organic positioning on search engines like Google.
2. Disclosure
The promotion of your brand on social networks is simpler and cheaper to do compared to traditional media, and can generate much more reach and effectiveness when it is targeted at a specific audience that give better ROI.
On Facebook, Instagram and LinkedIn, we can easily target ads, knowing the age, gender, location and even the interests of our followers.
3. Measurement
This is one of the most interesting advantages in social media: The power to measure campaigns and analyze return on investment (ROI).
Applications and websites have their own panels for analysis and Google Analytics can offer additional help in generating insights about the source of the audience, leads and conversions.
With this information you can analyze what really works and which campaigns do not generate the expected return, redirecting your efforts and resources as you understand how your audience thinks.
4. Engagement with customers
One of the goals of social networks is to generate a direct relationship with customers quickly and easily. When companies create social media profiles, they need to not only create posts, but also relate to customers through comments, likes and shares.
This generates engagement, which is the direct relationship between the company's page and its customers, who participate in debates and interact with your posts. Engagement with followers leads to increased audience and greater interest in your company. The more engagement in your publications, the greater the reach they take within social networks, reaching more people and making your brand relevant.
5. Customer satisfaction
Users use social media not only to report good things, but complaints as well. Customers want to feel well served and have a good experience with the brands they relate to.
In social networks, it is possible to identify, through comments, bad experiences and work to seek to satisfy customer demands.
This good service and attention on social networks is directly linked to the increase in customer satisfaction and we must keep in mind that a satisfied customer can be the best ambassador for your brand.
6. Prospecting for potential customers
People access the social medias to search for products and services, compare prices and choose the best places to buy, so today, the internet is one of the main channels to attract and win new customers, so we must create strategies to stand out among so many competitors.
It is not enough to offer the best conditions for purchase, it is also necessary to attract consumers through quality content that can generate interest in our audience. To achieve these goals, social media and blogs are very effective alternatives.
7. Optimization of SEO strategies
Visibility, reputation or engagement in social media are factors that indirectly help put you on the first page of Google search results.
One of the ways that social media can help is with faster indexing of your pages in search results. When a post is shared on any social platform, Google detects the existence of it more quickly.
Another way to improve your website's SEO has to do with gaining traffic. The number of visits a website receives is one of the ranking factors. If your company is getting a lot of hits from social media, this will be rewarded by Google and other search engines.
Now that you know more about the importance of increasing reach on social media.
Do you want to know how to put this into practice?
We are available to answer all your questions and help you develop the best strategies to increase your reach on social media.
Get in touch and learn more about the services we offer.
Sources:
BEST SOCIAL MEDIA MARKETING & TOP SEO COMPANY - Social media marketing Kildare SEO company Kildare (cosmos.ie)
#cosmosshineonline #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #SocialMediaMarketingStrategist #socialmediaadvertising #stephenkearney
As one of the top social media marketing and SEO companies in Kildare www.cosmos.ie has years of experience in social media management and search engine optimisation in Ireland.
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COSMOS.IE
Get In Touch Cosmos.ie House, Main St, Sallins, Co.Kildare, W91 RD37 086 039 4795 
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